The most powerful companies don’t just build products, they build movements.

Apple started out as a movement for aesthetic. In technology, movements are bigger than businesses. So what is a movement? A movement is a desire. It's a longing to gift something meaningful to the world. So movements attract allies, and this gives you an edge. How can you make your company bigger than you? Now the question is, how do you create a movement? Well, first, what do you stand for? Movements stand for something. Maybe it's compassion. In mindvalley's case, it's spreading enlightened ideas with the value of unity. Great companies align value with their brand, allow other people to connect so deeply to it that they want you to succeed. Go from business owner to movement builder. Go from coach to movement builder.