Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

The people who should be on social media are the ones who aren’t.

15 Jan 2026 · 1 min

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Vishen Lakhiani argues that many people who would add the most value on social media (entrepreneurs, authors, psychologists with deep insights) refrain from posting because of an unconscious belief he terms the “visibility wound” — the idea that being seen is dangerous and rooted in childhood experiences. He contrasts these thoughtful, self-aware individuals with frequent posters who prioritize attention, claiming the former group’s restraint means good ideas are underrepresented online and urging them to share more.

Chapters

The very people who should be on social media are not on social media. So the entrepreneurs who should be talking about the hot idea, the author or the psychologist with these incredible insights on human lives, they are precisely the ones who are not speaking out. The people who are speaking out often, and I don't mean this in any disrespectful way, are people who are sometimes just seeking fame or attention or the numbers. And the reason for this dichotomy is a concept I call the visibility wound. It's an unconscious belief that says being seen is dangerous. And it's not irrational, it's real. And it's an unconscious belief that was implanted in you because of something that happened in your childhood. Your visibility wound is actually your superpower. You're actually conscious about what you put out. You care that it makes a difference. You care that it impacts the world. You care that you're telling a good story. You care. The problem with social media is that the people with no visibility wound, with no self awareness, post and post and post and post and post and dumb ideas get out frequently. You guys have good ideas. You're the people who need to be posting.