Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

The Science of Going Viral

4 Apr 2025 · 1 min

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0:36

Brendan Cain, a social media strategist, introduces a proven system for creating viral content. He cites work with global brands and artists (Taylor Swift, MTV, IKEA), authoring books One Million Followers, Hook Point, and The Guide to Going Viral, and claims his team has generated over 60 billion views and $1 billion in revenue. He invites viewers to his Mindvalley Social Media Summit session where he will teach a creative process for capturing attention, building trust, and driving growth for creators at any stage.

Questions this video answers

Over 60 billion views.

1 billion dollars.

One Million Followers; Hook Point; The Guide to Going Viral.

Chapters

I've helped brands and individuals go viral, not through luck, but with a proven system. And I can show you how to do the same. Hi, I'm Brendan Cain, social media strategist who's worked on projects for Taylor Swift, mtv, ikea, and many other global brands. My team and I have built a system that has generated over 60 billion views and 1 billion in revenue. My books, One Million Followers, Hook Point, and the Guide to Going Viral break down the science behind viral content. And at the mindvalley Social Media Summit, I'm going to show you exactly how anyone can go viral. By following the right creative process. Whether you're just starting out or scaling up, you'll learn proven strategies to capture attention, build trust, and drive real growth.