How many views did one of Vishen's videos receive according to the speaker?

Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

The Secret Behind Viral Social Media Content

5 Dec 2023 · 2 min

Watch on YouTube

1:32

Vishen Lakhiani explains practical techniques for creating viral social media content, emphasizing that production need not be fancy (iPhone + inexpensive lighting) and that strong hooks in the first three seconds are critical. He describes using an outline-then-script workflow (mentions Jay Shetty, ChatGPT, and collaboration with a friend), cites a past negative-hook video that achieved over 50 million views and front-page placements, and ends with a promotion for a free 12-hour Mindvalley Social Media Summit.

Questions this video answers

Over 50 million views.

Chapters

I'm about to share with you the secrets that social media experts use to hook you and why they are so effective. Notice something. I'm literally filming this in my hotel room in London. You do not need a fancy set. Today, anyone can film social media content using an iPhone and just cheap lighting that you can buy off Amazon for 15 bucks. This video is not being done from memory. I actually have a script for this on my phone. I'm using a technique here that I learned from Jay Shetty. I put an outline for this into ChatGPT had ChatGPT helped me turn this into a script. Brainstormed this with my friend Miguel. I looked down at my phone, which is on my lap. You can't see that. Glance at the key idea from the script, articulated this video and then our team puts it together. Notice I started with a bold statement. You're addicted to your phone. In social media, the first three seconds always matter. A bold statement matters. You must make your first 3 seconds hook the viewer. You can also use a negative hook. In one of my videos that got over 50 million views and made the front page of Reddit 9 gag, I used negative hooks. I went into a grocery store and I showed how food companies were falsely labeling products to mislead you around sugar content. Now you can put all of these ideas together and create social media videos. But know that there is a science to this. Now if you want to go deeper in this, we put together a 12 hour free social media summit because you're going to learn from some of the greatest minds and we're making this education completely free for all. Go ahead and check it out. Mindvalley Social Media Summit live from Amsterdam.