Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

What's the difference between being good and being known?

16 Sept 2026 · 1 min

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0:44

In this short promotional video, the speaker (likely Daniel Priestley) contrasts being merely good at a skill with becoming known for it. He highlights his own record of appearing on the "Diary of a CEO" podcast eight times and using that exposure to drive traffic to seven different companies across various industries. He introduces the concept of the "liftoff moment"—the point when a skilled individual leverages their expertise to become publicly recognized. To achieve this, he presents a method called "Climb the Podcast Ladder," which outlines a strategic approach to securing high‑impact podcast appearances rather than relying on chance. The video concludes with an invitation to the free Expert to Authority Summit (September 18‑20), where he and other trainers will share deeper insights on turning expertise into authority.

Chapters

How many times have you been on Diary of a CEO? 'Cause you hold the record. I've been on there 8 times. 8 times. And then you used this traffic to drive audience to how many companies? I've got 7 different companies now. In every industry, there are people who are great at what they do, but they're a hidden secret. And then there are those who leverage what they do and become known for what they do. And that's the liftoff moment. In order to do the work that you love, you have to win the work that you love. You don't just accidentally end up on a big podcast. You gotta show up in a particular way. I did this thing called Climb the Podcast Ladder. So we'll talk about exactly how to do that. 'Cause it's really painful being good at what you do not being known for that. Join me, Daniel Priestley, and a host of other incredible trainers September 18th, 19th, 20th at Expert to Authority Summit. It's completely free, and I'm so excited to bring all of this wisdom to you.