Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

Why Conscious Businesses Outperform Capitalist Models

30 Aug 2024 · 0 min

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Short excerpt from a Vishen Lakhiani YouTube video arguing that 'conscious businesses' financially outperform pure shareholder-capitalist businesses (claiming a 10.5:1 performance ratio). The speaker uses Wild Pizza as an example of a conscious business that supports local suppliers and creates local jobs, framing the approach as a multi-stakeholder win (suppliers, customers, shareholders, environment).

A conscious business outperforms just a pure capitalist business by a factor of 10.5 to 1. What? So actually, building a conscious business financially outperforms just a pure shareholder business. So it makes sense to be a conscious business. What makes a business conscious? So Wild Pizza, we are really supporting local suppliers and creating local jobs for all local farmers. If the suppliers win, if the customers win, if the shareholders win, if the environment wins, it's a win, win, win, win, win model. It just makes sense.