AI has already disrupted your business whether you see it or not. The speaker pivoted his events company during COVID lockdowns and ended up with better finances, more balance, and wider reach. The disruption is inevitable, but the forced redesign can make your business stronger.
Chapters
This is the moment your business is already dead. AI has already disrupted it, and you need to reinvent based on that. Here's the thing. Every single one of us is going to be disrupted by AI. Everyone. I would love for you to automatically assume that the business that you came here with a week ago is already dead, right? It's already a week too late. But here's the good news. You get to reinvent it. We're living in a fast-paced world where things are really changing. In 2020, the Prime Minister of the UK came onto the television and said, "We're going to lock down all the businesses and all the people, and you're not allowed to leave your home." I know the damage that this disruption is doing and will do to people's lives, to their businesses, and to their jobs. And there was this moment where I totally understood I either transform my business urgently and immediately and massively, or I'm out of business, right? He made it very, very clear. You're out, right? Whatever you came in here with, it's over because we're locking everything down and your events business, that's not gonna fly. So we had to come up with how do we totally transform the business. Guess what? It was the greatest thing that ever happened. The business is so much better today than it was. So thank goodness that that happened because I ended up creating a business that was way more capable of having balance. The Prime Minister's not coming on the TV, the President's not going to tell you that it's a moment, but I'm going to tell you the moment. This is the moment your business is already dead. AI has already disrupted it, and you need to reinvent based on that. But the good news is you're going to end up with something that's way better than you could have ever dreamt. On the other side of this reinvention, you're going to end up impacting more people, you're going to have more fun, you're going to have more freedom, you're going to have more financial success. All the Fs.
