Josh TrentIdentity Transformation Architect and award winning Host of the Wellness + Wisdom Podcast—a decade-strong show with over 750 episodes and 15M downloads.

AJ RICHARDS | FIGHT CLUB MEETS FITNESS

21 Nov 2017 · 1 min

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0:33

YouTube interview excerpt (Josh Trent with AJ Richards) discussing how Rush Club motivates people—especially busy parents—by providing visible role models and a sense of purpose for gym attendance. AJ Richards explains that seeing someone (e.g., a mom) compete successfully on stage creates inspiration and makes gym use meaningful rather than pointless.

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And so how would you say that Rush Club really addresses this? What is some of the long term aspects of somebody being in Rush Club? You know, that busy mom, that busy dad.
So when you see a mom on our stage compete and just dominate, then there's the inspiration to get to the gym. So here's the thing about gyms. They're pointless until the person who walks in had something in their life. Tell them, I need to go to utilize that facility to make myself better. Then it becomes something, then it means something. So what Rush Club does is create a beacon of inspiration and motivation to say, if she can do it, I can do it.