BREAK CAFFEINE DEPENDENCY #paraxanthine #caffeinefree #caffeine #energydrink

People, like, they don't know how to function until they have their coffee. Slash, caffeine. Somebody's watching and listening, going, that's me. Yeah. Yeah. They need that to get to baseline. Not energized, not their best. Not optimized to get to where you used to be without caffeine. Not high, not low. Just like, I'm alive, I'm in surviving. Yeah, exactly. There's a physiologic dependence and then there's the adaptation effect where it's like diminishing returns. So it takes more and more and more to get that same same effect. And of course, that's coming at a cost. When ephedrine and caffeine, the ECA stack, all that was popular pre workouts, had just really hit to have 200 milligrams. That was the studied dose. And that was high, high, like really high level of caffeine. Now we're at 400. If almost every one of us is consuming caffeine and almost every one of us wants to consume less, why don't we, My partners, we really pioneered the cost kind of breakthrough on this. Right now it's about 10 to 15 times the cost of caffeine.