HOW CAFFEINE IMPACTS SOCIETY

Caffeine is a big part of how the broken engine in America and even the world is continuing to run. It's almost like the gas pedal has been mashed down for so long with this caffeine fuel.

This is the most important ingredient in human history. There's only two ingredients that I can say that about, possibly. Alcohol and caffeine have shaped our society in so many ways. Everything is related to caffeine. No, now there's a better way forward that actually comes from caffeine. That's why we're talking about it as caffeine 2.0. It's really like the progeny.

You know, when you take an Adderall, you don't want to be social. When you're on caffeine, you're, you know, jacked up, you're jittery, you're overstimulated, and then you, like, inevitably crash. And so we thought, well, what if we could actually come up with a product using these nootropics? And we had this idea that a sparkling water type product or, you know, a canned beverage is really the best way to introduce what we had discovered. We wanted to find something that was, you know, healthier, that would still give you that utility, that effect you wanted. But caffeine just has way too many side effects.