Josh TrentIdentity Transformation Architect and award winning Host of the Wellness + Wisdom Podcast—a decade-strong show with over 750 episodes and 15M downloads.

LIVE WITH MIND PUMP | 2017 Spartan World Championships | Sal Di Stefano & Adam Schafer

23 Oct 2017 · 1 min

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0:59

This is a short transcript excerpt from a LIVE WITH MIND PUMP YouTube interview (2017 Spartan World Championships) featuring Sal Di Stefano and Adam Schafer. In this segment they criticize the fitness industry’s focus on novelty and short-term, marketable programs, contrasting it with their approach: they refuse to sell “get-fit-in-30-days” products, offer individual programs of 3–4 months, and have a most-popular one-year bundled exercise program that phases and progresses training for long-term results.

Questions this video answers

One year (a one-year bundle of exercise programming).

Three to four months.

No — they explicitly refuse to sell 30-day get-fit programs.

Chapters

There's so many programs that are all over the place and there was no good like legit exercise programming probably because the guys that are selling the most of it, they're looking at the selling points which are intensity, excitement and you know, like lots of marketing, novelty, novel, novelty. Lots of novelty.
Novelty is kind of like the disease of the fitness space. It really is.
So true.
They're making millions of.
Dollars, but are.
They helping people lose millions of pounds?
No, no, no, no. Maybe temporarily, but definitely not long term. And it's terrible. Exercise program. Look, I' our most popular program is a one year bundle of exercise programming. We literally tell people we're not going to sell you a get fit in 30 day program. We refuse to do it. Our programs are if you do an individual between three to four months long. And the most popular one we have is a year's long worth of exercise programming where you phase your body through different workouts and progress your body. And imagine trying to sell that in the fitness industry. Hey man, you want to get in shape, it's going to take you a year. No marketing agency.
I got a wedding coming up in three months. Sal.
Exactly.