MitoZen Club: Where Celebrities Get Their Vitality Technology

This YouTube interview (Josh Trent with John Lieurance) explores Lieurance's work treating both very sick patients and high-profile celebrities, how practices like gratitude and the law of attraction shaped his path, and anecdotes about meeting Rhonda Byrne. They discuss MitoZen products—especially the Zen vertical spray (a popular 'heart-opener' and celebrity favorite) and Lumital—and explain the MitoZen Club (one-time $10 lifetime membership) which gates education and access. Lieurance frames MitoZen as a 'vitality technology' company rather than a traditional supplement maker, notes unconventional delivery methods (sprays, rectal bullets), and raises regulatory/marketing constraints that motivate the club model.
Questions this video answers
One-time $10 lifetime fee.
Chapters
You work with some very sick people at times, and then you also work with some really huge celebrities. So this huge chasm of people that are very sick and people that operate at the highest level in the world. You know, in order for you to do that, you have to enjoy it and you have to be talented at the same time, which not everybody can do that. Like, what do you think it is about your joy for what you do? Some of the products are on the screen now. They're also down below. Maybe talk a little bit more about the blue eyes, but there is something I've always wanted to ask you. Like, where does this joy come from? Like, where does this curiosity and joy come from? Not just with your patients in Florida, but, like, across the world, man. You're about to go to Nazare, Portugal, and. And be with Garrett McNamara and these huge surfers. Like, yeah, you don't. You don't do that. You don't. You're not able to do that unless you really enjoy it, unless you have some type of gravitas that other people don't have. What do you think that is about you?
Well, you know, a lot of this, what I call magic carpet ride, really started after I started to do some deep meditation with gratitude for what I wanted to attract into my life. You know that law of attraction I.
Like, at the time of the secret, or before.
Well, so it's funny that you bring up the secret. So I'm in my clinic, right? And this must have been, I want to say, 2015, and this lady travels in to see me from LA, right? And I walk in and she was there for some neurological stuff that I was working on her with, and I didn't recognize her, right? And so I started a conversation. I said, so, what do you do for a living? And she says, well, I write books and I make movies. And I'm like, oh. And I'm walking away from the table, and I said anything I might have heard or be aware of. And she says, yeah, the secret, right? So it was Rhonda Byrne.
No shit.
It's funny how I was oblivious to that because I'd watched it earlier on and even her name didn't, like, set off buzzers in my mind. I was just on, you know, patient, you know, just focusing on treating the patient. And so we. We wound up really connecting and becoming close friends. I took her out on my boat. I've been to her house probably like half a dozen times now, maybe more. And so I've had a lot of deep conversations with her about the law of attraction and how she uses it. And it's really transformed over the years since she's done the. The original movie, the Secret. Yeah. So it would be worthwhile, if anybody's interested, to kind of circle back and check out some of her newer stuff. But that has been a real asset for me, has been to relax into being grateful for receiving what you want in your life and then really being able to let it go. If you clamor to it, if you're thinking to create this, but then there's this underlying stress of the fear of not getting it or like, I've got to get it or this has to work, otherwise you just have to kind of like let it go and be okay with whatever happens. And the universe only hears abundance. Right. So it doesn't know lack. And so you have to think about all the noise besides the abundant part. It's not hearing that or it's turning it into something that you don't want it to turn into.
Yeah. Jason Momoa, Renee Zellwinger, ufc, Dana White. So many people and maybe more, probably a lot more that you actually have worked on. They're your friends and you're really like a celebrity functional medicine specialist. I'm sure when you started that, that probably wasn't on your mind. Working with movie stars, working with pro athletes, working with huge entrepreneurs. That's not why you started, but yet it's what you received. Why do you think that is?
I think a big part of it is Mitozen, you know, because there's been this interest with, I think, a lot of the celebrities and a lot of high profile people. Somehow the products have found their way into this collection of people. You know, like the Zen spray has been a big. A big opener. And then, and then, you know, like, I mean, every day I hear about this celebrity or that celebrity using it. I mean, there was a really famous musician that I was talking to, their trainer. I mean, everybody would know who this is. And they had done the Zen right before a big show in Europe. And apparently, like, it was really epic. Like, the show was like, he did it for the first time right before going out.
Oh, yeah.
Which we wouldn't normally recommend. Sure. Right. I wish I could share you with the name because it's so.
Listen, John, I've done Zen with a few podcast guests and it was their first time.
Yeah.
Never again. Only when they're seasoned will I give them the Zen.
Yeah.
Because really, it's like the most grounding beautiful. I think it's A great heart opener. It's what Carrie, Michelle and I do a lot. Probably every single night if we can. If the kids are asleep, we will actually do zen. Breathe it like it fuses our hearts together. It's one of the most powerful things, man.
Yeah.
So not everybody can get zen unless you're part of a club. And there's a special reason for that. I'm part of the club not because I'm cool. I paid the one time $10 lifetime fee. Tell us about that. It's on the screen. It's literally our link. Joshtrend.com Mitozen it's for all the products, everything, like all the new stuff that you're going to talk about, all the old stuff that I take pretty much every single week, including the Lumital which is right here. The new product, this is in the club as well.
Blue eyes.
And then my all time favorite dude, I'm just going to be honest, is the Mitozen, the vertical spray, the Zen spray. That is my go to. Why did you have to do the club? What's that all about?
Well, so to say that Mitozen is a supplement company would be. I think it would lead a lot of people to think that it's something it's not. Right. So it's more of a healthcare technology or a vitality technology company. Right. And so a lot of different products that we have, we don't really have any pills, you know, like traditional supplement style products.
That's true. You don't.
Yeah. And so some of the delivery that we use, like some of the bullets that we use that can be used rectally and some of the sprays and the mists, they could potentially be looked at as a drug because of the delivery.
Right.
And so although there's a lot of these products similar that are on the market, it's a bit of a gray area. So because these things work so powerfully, they're really more meant for physicians and doctors and health coaches. If it's an individual that's getting access and anybody can sign up to be a club member but if they do, there's a lot of education that needs to come into play. I could not educate anybody through normal route because they call that claims. So if I start talking about say the blue eyes and some of the benefits that it can have, then that might be construed as making claims on the product where I'm just talking about specific ingredients. Like for instance we can talk about methylene blue and how it's antiviral. How it's antibacterial, how it's a super mitochondrial booster. Right. And then we can just assume that if we're going to apply that to the eyes, that we would have benefit to the eye structure. However, you start to get into some gray areas when you start talking about things that way, because the whether it's the FDA or even credit card processing companies, they're subscribed to this very set standard. That's all backed by the pharmaceutical company. So the pharmaceutical company is in there lobbying all these laws and regulations. So it totally tightens down how a lot of natural medicine supplements, nutritional biohacking, types of devices, how they can present themselves.
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