Josh TrentIdentity Transformation Architect and award winning Host of the Wellness + Wisdom Podcast—a decade-strong show with over 750 episodes and 15M downloads.

Spiritpreneuring: Evolve Your Business Beyond Capitalism #shorts

4 Jun 2026 · 1 min

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In this short monologue, Josh Trent introduces the concept of "spiritpreneuring" as an evolution from traditional capitalism to a form of conscious capitalism. He defines spiritpreneuring as a business approach where every decision— from the initial idea, through team meetings, iteration, prototyping, and even advertising— is designed to provide benefit to all participants before any monetary transaction occurs. Unlike capitalism, where value is delivered only after a purchase, spiritpreneuring seeks to create value at every touchpoint, such as a prospect gaining insight simply by reading an ad. Trent emphasizes that this shift is not more difficult, just a different mindset, and positions it as essential for human survival and ethical entrepreneurship.

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The term that came to me to use is spiritpreneuring, right? To evolve from capitalism to conscious capitalism to spiritpreneuring. Spiritpreneuring means every decision from the inception of the idea of the business to every team meeting, to iteration, to prototyping, to whatever, everyone benefits. You don't only have the benefit post-transaction. That's capitalism, right? If you have a product or service, the prospect does not benefit until they buy. Once they buy and they consume the product or service, then there's a benefit. That's called a transaction. We can't survive as humans this way. We need to be thinking spiritpreneur, which is even the advertising, even if someone doesn't buy, just by reading the ad, they've benefited. Every meeting with your team, it's not about let's build this thing. Every discussion, every meeting, everyone has benefited. And it's not harder to do, it's just different to do.