Uncovering the truth behind they BIGGEST MYTHS in probiotics advertising. #digestivehealth

Have you seen some of the malevolent advertising and kind of misnomers that are being spread about gut health and supplementation?

One of the biggest, I think, marketing myths out there, that 250 billion is better than 50 billion or 50 billion is better than 3 billion. What you need to know is the quality of those strains and what those strains are doing. The overwhelming majority of probiotics on the market are dying by the time they hit the intestines because that gastric system, the stomach acid, is killing it. And so we're basically getting dead bacteria. And we could call that metabolic response modifiers, but they're not probiotics. They may provide some symptomatic relief, but they're not really making a true change in the microbiome. And then the other myth is that people will often say, you need to switch up your probiotic. You need to take one for a couple months and then another one to create diversity. What you really want is a probiotic that creates diversity, and that's what the spores do.