Balancing Business and Motherhood with Graphic Designer Karla Pámanes

Welcome to the Working Moms of San Antonio podcast. We're your host, Erika Radis and Marie Lifschultz, a realtor and lender here in San Antonio. But most importantly, we're working moms just like you.

This podcast is all about creating a space where we can come together, share stories, and learn from each other. We love connecting with local moms in business Hearing about their journeys and how they're balancing it all, because let's be honest, it's not always easy, but it's so worth it.

Before we dive in today's episode, we're excited to share some big news with you all.

Our business community and coworking memberships are officially open. Whether you're looking for a supportive community of moms in business or need a beautiful space to work and grow, we've got just what you need here at Working Moms of San Antonio. You can visit the link in our show notes or workingmomsofsanantonio.com/membership for more info.

Now on to today's episode. Grab a cup of coffee, settle in, and let's get started.

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Hi, Erika, thank you for having me.

Yes, thank you for being here.

Yes, I feel like I—

okay, I'll say more things.

You can just ask me.

Yes, no worries. Yeah, no worries at all. Okay, so can you tell us, um, a little bit about how long you've been here in San Antonio?

I've been in San Antonio for— it's gonna be 3 years, uh, in the summer. Oh, I— we moved from Connecticut. We were, uh, in Connecticut on and off for like 3 years also because the pandemic happened over there.

Yes.

So we were, uh, for long periods of time, my hometown, New Mexico. Um, I feel like I wasn't ready to get too personal in there, but, uh, my my— I'm originally from Mexico. Yeah. And when the pandemic happened, um, we went to quarantine to Mexico with my parents, and my dad passed away. So that was like a huge, um— that's where I hit rock bottom in my life. And, uh, also because I had just lost my job for the second time.

Oh my gosh. Yeah.

So, but then, uh, once— that's when I decided to start, uh, on— in my business. Yes. And And I can talk a little bit more about that, but, uh, the reason why I landed here was because I want to be closer to my parents.

Of course.

Uh, I mean, it's still not super close, but it's way closer than Connecticut.

That's right. Yeah, that's true.

So now I can just grab the car, uh, I can be there at 500 miles. Yeah, after the events, like, uh, like 9 hours.

Oh wow.

So I can go check out my mom and, um, Probably by the time this airs, I already like went there to visit her for Mother's Day.

Yes.

So those little things like it's nice to be able to just be closer to, to family.

Of course. Yeah. Especially after the pandemic. I feel like we all feel that way, you know. And then can you tell us a little bit about your business?

Yeah, of course. So I'm a graphic designer. I went to school in El Paso. Uh, that's a while ago in 2003, and so I graduated with a graphic design degree and I found my very first big girl job in Tennessee, uh, and I was like, okay, maybe I'll go there and just a couple years of experience, and a couple years turned out to be 10.

Wow, that's amazing!

Yes, uh, it was just amazing, uh, such a great experience in a big corporation. I never Yeah, like, I just— it's funny now, like, um, I just don't see it that big because, like, I love now working with, uh, smaller businesses.

Uh, me too.

So, um, yeah, so when people's like, oh my God, you work for HGTV and, like, the Food Network, I'm like, yeah, but it's like, I don't know, because it was like my very first opportunity.

Like, yeah, but those are huge companies. That's amazing.

Yeah, so it became like normal. So I In Knoxville, I work at this company that own all these cable network channels, but beyond the networks, like the people, it's what made me stay. Like, it was just such a great environment. But 10 years in cable, it's becoming, it was becoming a dying industry. So we all lost our jobs and that's what led me to my next chapter in Connecticut., following my ex-husband's, uh, uh, job opportunity. And then so that's when I started to get the business bug into like, okay, what I want to do, uh, because I always wanted to do something for myself, like, like a business of sorts. Sure. And, uh, first I wanted to teach art for kids because my son was like 4 years old at that, uh, at the time. Yeah, uh, but then I started to learn entrepreneurship, like online business, and just realized real quick that that was probably not the, the best business to get started and that I should probably play with my strengths, uh, which were design. And but then it's like, okay, what specifically about design? Uh, and that's where I landed into the branding side of it. I really enjoyed creating identities for events, uh, inside the company because— and even though like I work for this big brands, like I didn't have a say in the, in their brand identity, so I just had to follow their brand guidelines. And I was like, I want to create those brand guidelines. I want to make those decisions. And we did a whole rebrand on the company and that was one of my favorite experiences. It's like, okay, I want more of that.

Yeah.

So yeah, that's how I landed into focusing and specializing in logo design, brand identity design, and then eventually incorporating web design and things that my clients need. And I, serve small business owners. They're like my favorite people. I just love being able to connect to the founder and, you know, like be closer to their mission.

Yeah.

And be part of their dream. I think like it's pretty special.

Oh my gosh, that is— I love that. So I have an art background as well, and so I love hearing this because, um, I too thought, you know, oh well, maybe I'll teach, or maybe I'll work in a museum, or maybe I'll do this or that. And I too ended up doing a little bit of graphic design. Now I, I I don't, you know, professionally, but, um, there is something about like working with the person that's kind of making the decisions, right? And so, um, and really kind of nailing down what their, what their company means and what it means to them and how you can show that sort of in a visual way, I think can be very interesting.

Yes. I, uh, for me it's my favorite part, it's bringing their vision to life. It's like they know they're very good at what they do. They have this big vision of their brand or, or the current brand, and they're really trying to just take it to the next level, to just be part of it and be able to visually make them feel like they're a part of their experience and expertise. And also the whole psychology behind it, because design, it's just not like, let's make it pretty. It's really solving a problem. We really want to be able to attract the right people, tell the right story in the simplest way. So I really love that challenge with design.

Yeah. Yeah, that's amazing. Do you feel like you've like, have you always been an artistic person? And so you went in that direction? I—

it's interesting because I, I recently I had an interview, but it was like written interview about this and I mentioned that somehow people told me when I was little that I was creative, and I think like I adopted that personality, and like I'm like, yeah, I'm creative.

And you said it, and I am.

Exactly.

So I was just— and I, yeah, I did feel creative, but I don't think I was exposed to a lot of creative opportunities. So I just knew that the only career in my hometown in Mexico creative, like that was the most creative was graphic design. So from the get-go, I was like, I'm going to be a graphic designer, even though I had no idea what it was. Yeah. But that was it. Like, I'm a, like, I'm a creative. I'm going to be a graphic designer. So I just put it out there to the universe. And then my parents found out about UTEP, the University of Texas in El Paso. They sent my brother first. And my mom is like, equal opportunity for everyone. She's like, the girls are going next. I have a twin sister. Oh, and I didn't want to go. I didn't want to move. I had my boyfriend at the time. That's, um, and I've always been very afraid of change.

Yeah, who likes that? Nobody, right?

Yeah, it's what has been a constant now in my life that it's like, okay, now embrace it. Yeah, after being laid off back to back, um, losing my dad, and it's just Um, leaving my relationship of 21 years, it's like, okay, like, it's, it's just now it feels like exciting. At some point it's like, okay, like, just knowing that how you— not— I don't fear it anymore. It's like, okay, I know things are gonna work out because everything else worked out and everything at some point it does happen for a reason.

Yeah, no, that totally makes sense. I mean, it's almost like the universe, like, this whole time has been just saying, like, the— like, this is your path. And I mean, I think that's probably the same way a lot of people feel, right? We kind of face difficult situations, and you can either kind of sit in it or move forward. Um, and so that's— I mean, it's amazing that you've gotten this far, and it seems like you're doing something that you're just really loving, which I love. I love seeing you gals light up when you talk about, you know, your businesses and that kind of stuff. And so it seems like you're really kind of on the right path.

Yeah, I really love what I do, and it took me, it took me a while. The biggest part was actually believing it was possible for me because I feel I, I didn't know entrepreneurship was going to be like a whole personal development journey because it really is like, it's really, you need to work in yourself and your beliefs and try to just learn from others I always tell my students, because I also teach others how to become brand designers after I figured out how to make money out of my skills and realizing that school was good, but only school mostly taught me how to go and find a job.

Yeah.

And it— they didn't like really emphasize on the big problems design can really solve for a company. So when I went into entrepreneurship, I, I learned so much about myself and, and how many blocks I had within me.

Sure.

And so many things that I still need to work. Like, I mean, a couple years ago, if you told me, hey, do you want to come on a podcast? I'll be like, hell no. Yeah, that's so scary.

Same. Yeah.

So it's really, it's been really great to just keep growing, and I feel like that's a really cool thing entrepreneurship gives because I feel like when you're at a job or I can talk about just my job experience, it just feels like, it just felt like, you know, like Groundhog Day, the next day and the next day. It just, so you get the opportunity to grow as much as you can and do things your way. Um, and yeah, it is a lot of work, but it's like, it's yours. So it's, it's pretty special.

Yeah, definitely. Well, I'm, I didn't know that you were doing some teaching as well. And so I wanna talk about that a little bit. So is it like an online class that you provide to your students?

Yeah, it's an online course.

Okay.

I launch at least once a year.

Okay.

And in my last launch, I offered 2 months of unlimited support because that mission is really close to my heart. My dad was an educator. And when he passed away, I just, I heard about students that came to us and shared all the stories of how like my dad helped them.

Oh yeah.

Amazing.

In life and beyond the, you know, the academics. And I was like, oh my God, like I want to do the same.

Yeah.

And I already had the course in my mind, but I just, you know, I just kept like pushing, like pushing back. And so I was like, I just, if I can just help someone, like one person, and teach them all the— everything that I know that took me over 10 years. Yeah, way more than that to, to figure it out. Like, and after realizing that, okay, from school I only learned this part and then all the things that I learned through courses or just even just putting myself out there about sales, how, how do you present your work, how much you charge, all those things. Yeah, software was a big thing too because I when I lost my first job in corporate, it was like, oh my God, like, now we need to pay software for ourselves. And then I learned about this other, um, design software called Affinity that it's like a fraction of the price of Adobe, and I just fell in love with it. Yeah. And it's like, oh my God, I need to take that, you know, I feel like I need to share this with more people.

Yeah. So, um, I feel like people think Adobe is the only option, and I feel like that sometimes, although I will say now I use Canva way more than I ever used Adobe.

Right. Yeah. But like, for my line of work, like, I think Canva is great for producing graphics, like, you know, social media stuff and things like that. But like, for my line of work, for brand design, like, you know, when you're doing things a little bit more that you really need, like vector art. Yes. Uh, Affinity is great. And then it's like, okay, I want to teach Affinity. I want to teach how. And then also, like, you don't need to learn all the software. Like, if you go into the software, like, not knowing it, you can feel so overwhelmed. But like, I only use a fraction of it because, right, just for logo design and brand identity, you you need to know certain tools. So those are the things that I teach, and as well as like graphic design. Like, I don't teach graphic design, I teach brand design, right? So it's only a part of graphic design. So I won't teach all the things, like I won't teach editorial, I won't teach how to create a poster. Like, I will teach the basics of design that you need to know to be able to create a brand, like a brand identity, a good logo, like what makes a good logo.

Yeah. And you're not— so these people already have to have some sort of like artistic something? Because you're not doing like color theory in that kind— I mean, you're not getting as deep as that, or is that something that's happening? Yeah.

Oh, okay. Yeah, it's designed for— from someone who has no knowledge in design.

Yeah.

But it's interested in. But I have students that have come from, you know, people who, who do know some design.

Yeah.

But just don't know how to make it into a business.

Yeah.

How to make money with it. So I have students through all paths, like, and that's why I really want to design it that way, even though it might feel like, okay, like, I already know this, but you just never know how— like, I still read about, like, things in design. Like, I just bought a book called How to Make Logos for a Living, even though that's—

you make logos for a living.

I already do logos for a living, but it's, like, interesting to know, like, what other people's perspective are.

Of course.

And, like, you just never know what you can gain from learning from someone else. Like even if it's just one thing, it's like, okay, can be just life-changing.

Yeah. No, I love that. I mean, that sounds number one, all-encompassing, which is amazing. It sounds like an incredible value. Secondly, um, I am the queen of online courses. I don't make them, but I buy all of them because, and then I buy them and then they sit in my little education part, like in my computer and I'm gonna get to 'em and I never get to 'em. But, um, because the next one's gonna change my life, just like the next planner's gonna change my life. So I buy them all, but I feel like there's— of the ones that I have completed, which there are several, um, I feel like there can be a lot of like gatekeeping in that industry where like they tell you some of the things but like it's never quite enough, you know what I mean? And this seems like you're doing all of the things, like you're really saying like, hey, I'm gonna show you all of these things, and even if that means we're competitors, that's okay because there's people for everybody, right? I mean, that kind of seems like it.

That's a big thing that I teach. I mean, there's no such thing as competition because there's no one else like you, right? So, and there will always be people who are just price shopping, and that's okay. That might not be your ideal client, right? So I teach all the things to beyond design, you know, like networking, like how we ever— like how we met.

Sure.

Uh, and just how all this social skills do that takes into like putting yourself out there and building the business. And, but yeah, like I, and with the unlimited mentorship for 2 months is really like, it's no gatekeeping at all. Like, uh, I had a student just actually yesterday asking me about like, okay, like this problem with a client she has, uh, and how to resolve it. So there's some, there might be some things like specific scenarios and I'm just there like, you know, one message away.

Yeah. That's amazing. I love that. How cool, teaching as well. Look at you.

I, I really love it. I— that has been like the one of the latest hardest things.

Yeah.

Of, of putting myself out there because I feel like I did it with design, but then it's like, okay, with teaching and education, and it's— you do it so normally. Like, I just, you know, I sit down design, but when it comes to like, teach me, like, it was just really hard to put it into words. It's like, I just do it, or like, how do I simplify it, or how do I start from the beginning from things that I just do without thinking?

Sure, yeah, you've got to kind of put yourself, I guess, in that student's shoes.

Exactly, yeah. So yeah, I, I'm really, really happy with the course and, uh, be able to be part of my students' success. And the reason why I wanted to do the support is like, I actually want them to do it. Like, I want them to have like, just what happens to the courses that you buy and the ones that I buy too. I, you know, just knowing that I can have it forever, then you don't put a time limit. But when I put them a time limit, it's like, these are your 2 months where like, I'm there for you. Like, I, that really just helps with the momentum for them to make the best out of it.

Yeah, that's a good point. Yeah. Um, so in terms of like, you know, branding and that kind of stuff for small businesses, which is your primary client, what do you feel like is the most— like, if someone's got a limited budget, what do you think is the most important thing that they start with maybe in, in their sort of brand designing?

So the foundation of brand identity, it's like the most important part. Yeah, I even— and then if they're just— some clients will come to me and say like, I just need a logo.

Okay.

And I would mostly tell them, like, explain them why they need more than one logo.

Sure.

But recently I just did one like logo, one-off logo project because it made sense. Like she was really just starting out and she only needed to have that logo mark it was really interesting, uh, um, industry. It was, um, just horses, you know, equine. Yeah. And so she just needed to put that logo on like the photos of her horses and like—

oh, I see.

So it's like, okay, uh, eventually, like, it— she really didn't need the whole brand identity. But a business that it's growing definitely needs, uh, a brand identity. And I really can see like just what you do with Working Moms, like, it's, you know, it's the color. It's very, very specific. Like, we know, like, if it's this beautiful blue teal color, it's Working Moms of San Antonio. And just having this repetitive way how it visually shows up, it really helps with brand recognition. So that's what businesses need, you know, start building that brand recognition. And it doesn't have to be too intricate. Like, it could be as simple as, like, you brand that you have. Like, it's— you don't have like a big color palette. It's, it's simple. You have your brand fonts, you use them consistently. I, I really believe like simple is best, especially if you're starting.

Well, thank you. Yeah, and that's good advice. Um, I'm big on that as well. I see a lot of companies, sort of smaller businesses, sort of they rebrand like every few months, and I'm like, you can't be doing that. You've got to pick something that you can live in and just kind of deal with it, you know what I mean? And stick with it. And so I think simplicity is probably the way to go.

Exactly. That's a huge problem with, you know, with trendy things, because then it just takes— within a year it feels obsolete. So I always advise, you know, when in doubt, just keep it simple. Or I always ask yourself, how can I make this even more simple?

Yeah.

But yeah, it's just really going to help. In the long run. And the body of work that I do, it's, it's— the intention is to last 5 years or more.

Yeah. Oh, that's good.

Yeah, it's— we, we want to build a strong presence that, like, good design is timeless. So that's the whole idea. Like, it should last even more than 5 years.

Sure.

But the only reason why it must change, it's if your business changes. If your demographic, like your target market changes, uh, or your mission. So that's when it really makes sense to, okay, might be time to rebrand.

Yeah, that makes sense. I mean, things do change, the markets change all the time, um, depending on your industry, I guess. And so yeah, you gotta, you've got to be flexible, I guess, to some degree.

Exactly. And another big reason to change, it's when your business has grown way more than when you had your first brand.

Yeah.

So these are my favorite projects when I help make the business look and feel to the par of their— of, of the services or level of expertise of the business owner or, you know, or the personal brand. Because this happens a lot. It's, you know, people show up as experts that they are, but their visuals just look like very immature. So And that really affects a lot with credibility. And that's where I come in to just help them how to be— feel like cohesive, not just with the service or the goods that they're doing, but also how visually they look.

Yeah, no, that is super important. I'm always like, well, and like you said, we keep our stuff pretty simple and it's because I am so afraid, like I won't let anything out unless I feel like it looks pretty professional, um, because I have a fear of exactly what you're describing. I don't want to come off as immature or like this is just sort of like, oh, she just threw something up there. And so I try to keep it simple because if you get really intricate, it's hard to also be consistent.

Exactly.

So that makes total sense.

This is what I see a lot with business owners who DIY their brand and that they use Canva. And they, you know, you have on the panel on the left, like, yeah, all the new things, all the new templates, and then they feel like they are attracted to them personally. But I always tell my clients, you need to think as your, as your brand. It has nothing to do what you like. You need to separate yourself from the brand and ask yourself if that design aligns with your brand. Like, not because you like pink and glitter, it means you have to use it in your brand. No, like, stick to your brand. Guidelines, your brand fonts, colors, logos, all the things that really help create the visuals. And, you know, for your own stuff, yeah, go crazy and use whatever, you know, that feels right in there.

Yeah. Do you have, um, do you have clients where it's— it is like a personal brand, like they are the brand?

Yeah, many.

Is that— is that, do you think, easier or more difficult? Or maybe for me, yeah, um, it's—

it— I don't know, it depends. It depends on the person. Um, but I, I love it. I love a good challenge to be able to represent them. I have worked with service providers, a lot of them. Um, I have a copywriter client, lots of coaches, consultants.

Yeah.

Um, And yeah, like even my brand is a personal brand.

Yeah, that's right.

Yes.

Okay, well then that seems like you could probably tackle that challenge as well.

Yeah, and I think, I mean, it's really important. I feel like 2025, it's really big on personal brand. Like people really want to, like with all this AI, it's like people actually want to like hear from like people's perspectives. Yeah, uh, I feel like we all you know, can get consumed with content that feels educational, but like the personal brand side will, you know, give the essence of like, okay, what is their thinking? What, uh, what are their values? And people are looking for that more than, than before, I would say.

Yeah, for sure. I feel like I have to get better about that kind of thing because like I said before, I like things to be very together. And so, but I'm starting to understand and realize that like probably I need to do more video and things where I'm the one that's like talking and just— and if it's casual and if it's whatever, not so polished, then that's okay because people want to feel like they know me associated with this maybe, or a person associated with their brand.

I feel like you're already doing it with your real estate more so with that.

Yeah, yeah.

So, and I, so I, I do feel like you are putting yourself out there as, you know, as your own, like, the personal brand, and like, along, uh, aside with your, with your real estate business. And it doesn't have to be really like personal, you know, like, it's not like, oh my God, we need to see why you ate for breakfast.

Yeah.

Uh, but just that, it's enough, you know, putting your face out there and, you know, like sharing. Like, I've— I can't remember what I saw lately of you, but about like how you were showing up something about real estate and like how you presented it. Like, it felt very, very warm and inviting. Like, oh good. And like, it feels like for me, like very Erika.

Yeah.

Oh, I'm glad. And I don't like, I don't know you like, like so for so long, but I can tell like your, your vibe, uh, from coming here to the events.

Sure.

Um, but yeah, I feel like you're very doing it.

Oh, well thank you.

I appreciate that. Um, yeah, I mean I think it's important. I should probably do it more for the working mom side of things. Um, just like you said, so people get to know the person behind the business and I'm sure you tell that to your clients as well.

Yeah, I think that's huge. And I, I follow so many founders of big brands that are, keep talking— they talk about their, um, beyond the brand. I, um, what's his name, the founder of the Kind Bars, that he's, he's here in San Antonio. I completely, uh, forgot his name, and I probably— I will butcher his last name. Um, but I just love how he talks about his journey and his upbringing and I, I feel like though that's the part that people feel really invested in a brand because it's like, okay, it's not just the product, it's not just a bar, it's like a whole mission.

Yeah.

And you are invested in their journey, and I think that's really beautiful. And I feel it's hard for some people to put themselves out there, people who are private, but you can just do it in a way that it's more aligned to your line of work and in some way throw your values in there and say like why you do things differently than anyone else. And we all do things different than anyone else because it's— we're like ourselves. But sure, and sometimes it's so close to us that we don't see, you know, this or spark or what makes us special.

Sure. But I think it's important to share that. So that's, that's great. Um, I wanna talk also about websites a little bit. So I feel like websites are becoming more important. What, what is your, how important do you feel like websites are now for a small business?

I feel like they're very important. Yeah. People will always want to go and check you out.

Yeah.

You know, you hear of someone, the first thing you do is just Google them and, you know, and see if they're legit.

Yeah. And it provides some legitimacy, right?

Exactly. So that's why I think it's more important than ever. People just go and check and, you out. And I actually find it really weird whenever I don't find a website, you know, if I find people on social media but they don't have a website, because I, for some reason, like, I just want to keep digging, okay, like, what it's— what they do, like, what's their big— I feel like the website is the whole menu of learning, like, who you are, uh, the services that you provide, and just learning more about the business. So It's, I mean, it's, websites have been, websites have been here for so long, but I feel like more than ever it's so important to have an online presence.

Yeah, no, I think that's true. Um, and so when people are starting, like if you have a consultation for a website, do you advise like, hey, you just need this to start and like you can build on, or do you advise them to do like the whole deal and like all the pages and, and that kind of thing? Or maybe it depends?

So it really depends. My, my area of expertise is brand identity design. I really believe it's very important that you have that foundation before you build a website, right? So I won't design a website unless I have help with the brand identity or the client comes with a brand identity already professionally designed, like they have a style guide for me to follow and be able to build a website. Because building a website without some direction on how— of how the brand looks and feels, it's just like really throwing spaghetti to the wall.

Yeah, it's just like, hopefully they like this. Yeah, exactly.

So, and it all— it's rooted in strategy, so it's important to have that brand strategy backed up before you create any marketing materials. So, I mean, and I'm talking about Growing businesses, you know, if you're starting, you know, just start with whatever you have. Like, just go make money. Like, go make some money. You don't need that website just yet. Yeah, like, go find your first client.

Yes.

And, and that's actually how I built my business. Like, I, I just started with what I had, and, you know, I just kept reinvesting my business. So then I reinvested, like, in a coach or in another program, or I just I'm— that was a really cool game I played, uh, for my growth, you know. I knew I wanted the next thing, but I'm like, I, I— my business has to provide for it.

Yeah.

So that will push myself to do it and not for my own personal money.

Oh, good for you. Yeah.

So I, I would always suggest, you know, you, you have a brand identity and then we move into the website part of it, uh, and most— some of my clients can only they only want to start with the brand identity and then they build a website so they have the assets and then they build it themselves, which that works too. Sometimes we just divide and conquer, like I do the brand identity, they do the website, but then I help them with templates for social media or a PowerPoint deck. So just we figure out and, and try to just work with their budget or their goals, really.

Yeah. So it's kind of a case by case.

Yeah, definitely. Yeah.

Okay.

So it, like, in an ideal world, like, having the brand added to the website will be great, but not every business has $10,000 to invest.

Yeah.

So I totally understand, and I just try to just work with them on what's best for them.

What do you use, um, when you're building the website?

I use either Wix or Squarespace.

Okay.

Uh, I can build in any builder really.

Yeah.

Because design-wise it's the same strategy.

I—

the only thing I won't design, it's, uh, on WordPress. Oh, um, and the reason why, it's that's where I very first learned about website design.

Sure.

When I was at the agency in Connecticut, and I could see how it's not very user-friendly, and I want to make sure my clients feel comfortable making tweaks to the website. I don't want to keep them hostage of, like, their websites.

Yeah, that's a good point.

They don't have control on how to do things.

Yeah.

So, and even if after being trained, it's still very not easy to navigate.

Yeah. No, I agree. I don't care. I feel like WordPress, they, it's like simple at first and then it's like, but then you need this widget and then you need this and then you need this and then you need this. And by the end you're spending so much money and I'm like, what even is this? Like, exactly. It's like some weird Frankenstein.

And the, and the maintenance of it, you know?

Yeah.

The whole thing too. Like I really, I get it, like, what agencies do it because it's like continuous continuing revenue. Yeah, but like, I don't want— like, I, I want my clients to have full autonomy of their website. I want them to own it 100%. Like, there are even agencies that they own the websites. I'm like, no, you buy your domain, you buy your package, like, I'll design it on it, I want it to be yours, and I'll train them on how to do tweaks. And yeah, they can hire me if they need like extra things, but like My intention is for them to feel like comfortable to make edits, to, you know, do the things that you need to do to update your website. Once your website is up, it's not— you're not supposed to be tweaking it all the time.

Yeah.

You know, like through your blog post, you know how to remove a team member, how to change little things.

Sure.

But yeah, I, I love the builders and I can pretty much design in any builder, but my favorite are definitely Squarespace and Wix.

Oh, good.

Well, that's cool.

And I like that you don't keep those websites hostages, you know, all of that.

Yeah, it's— no, I just don't feel it's right.

Yeah, no, totally. That's good. Um, well, this has been great. I love talking about this. I love talking about branding. Um, and then, so I just wanna have you share with our listeners how they can get in touch with you for all of these services.

Of course, I'm online everywhere with my name and last name, Carla Pámanes. Carla with a K, Pámanes. P-A-M-A-N-E-S. Instagram is my favorite place to hang, but also Facebook and, um, in my website I, I blog every month and my newsletter as well. But everything's like under my website. So yeah, everywhere Carla Pamones.

Oh, perfect. That's so easy. It's almost as if you have your brand identity together.

Exactly. I was just gonna say it's pretty much It's the same thing as— it's actually part of— even though I specialize in design, like, I have so much business knowledge now after being in business for, uh, what is it going to be now, like, uh, 6 years?

Yeah.

Uh, I always, you know, told my clients about the importance of not just the visual consistency but consistency in their handles, consistency everywhere else, like in their messaging. So Even though I won't be able to help them through their messaging, like, I will see those flags that I'm like, okay, like, you have this, you know, this tone feels very different than in this other thing.

Yeah.

So consistency in all aspects, it's so important, uh, visually, through words, through message. It's really what makes people trust you.

Yeah, that's a really good point. That's so true. Um, well, thank you so much for being on today.

Thank you, Erika, for having me.

Yes.

So fun.

Me?

Yeah, it was great. Um, and then I will also thank our listeners for tuning into this week's episode, and we will catch you guys next time. Thanks so much for tuning into this episode of The Working Moms of of San Antonio podcast. We hope you love today's chat and found a little inspiration to take with you into your week. If you have a podcast topic suggestion or a question you'd love for us to cover, definitely send us an email at hello@workingmomsofsanantonio.com. We'd love to hear from you. And until next time, see you in the community.