07.19.2024: Travel | Business Talks With Ty

Solo YouTube talk (Worldwide Ty) arguing that strategic, intentional travel is a powerful tool for growing a business. The speaker recounts working at Delta (used travel flexibility to meet people and build "Worldwide Ty" branding), early social-media documentation of trips, and concrete tactics: plan trips far in advance, travel between key markets (drive or fly), use local meetings to expand contracts across cities/states, and mix business travel with vacation. Also notes practical scheduling for his weekly Friday talks (mid-late afternoon Pacific / early evening Eastern).
Chapters
Yo, yo, yo. Today's been crazy. I have. Obviously people had the global outage that was kind of, like, out of control. I was trying to get out of Vegas. So I'm going on a little late today, but I still want to get it in. Traveling. When it comes to business, I think one of the biggest ways to grow your network is to build out a network in different markets. And so traveling has been very beneficial for me pertaining to growing my business over the years. Obviously, if anybody read the Coach playbook, I worked at Delta. I worked there for seven years. I stayed seasonal for. For a reason. I had a very specific strategy because I felt like traveling the world gave me the opportunity to meet people, be in the right place at the right time. For me, that's not networking. That's. God. When you're somewhere just because you have the time to be there and you can build out, like, the relationships, you can just sit at parties, you can stay in the city longer because you got the flexibility of time and you have the. You have the tools. Traveling was in my tools, my toolbox. And so it was. I've met so many people because I was able to travel at the drop of a dime working at Delta. Then I finished working at Delta. The funny thing is, it seemed like I started traveling more Delta. I was traveling in the states, focused on getting back to Atlanta, to la. Atlanta, la, Atlanta to la. Nashville here, New York here, Houston here. Like going on tour, using it for that. But bulk of my traveling was trying to get from Atlanta to la. Right? And the fluid. Being able to be fluid between those two created this world where people thought that, you know, you know, perception is reality, right? So I've never been one of those type of people that's like, fake it till you make it. I'm like, no, if you see me in first class, I'll be first class. If you see me traveling four or five times a week, I'm really traveling. I'm not making it up. I'm not staging something right. Which. That's something that I've been privy. That people do. People will. People will stage a life that they don't have to sell you on the life that you might want, right? And that's not really my. My speed. So I was traveling so much where even the reason why it was so intentional is because one of my friends, college friends, well, at the time, we was just associates. We grew the friends over time. But he called me worldwide tie in 2000, like 3. But I would be like, he'll be the Only one that would call me that. So when I started working at Delta in 2011, at the time I didn't have an Instagram, so I was like, you know what? I'm gonna get an Instagram. I'm gonna buy worldwide Thai domain, I'm gonna get the worldwide tie, Instagram, Twitter, and then I'm gonna start just documenting my traveling. And that's how I'm gonna leverage the Delta stuff. So my early post on Instagram would just meet you just photos like Toronto, Malibu, you know, Brazil, L.A. miami, wherever, New York, wherever I was going, I would just like take a random photo and that's all I would post. I would never post any pictures. So it was so intentional on how I was gonna utilize traveling to grow my business. I built a brand around it. And it was the wildest thing. When I started meeting people in the industry, they like, yeah, this is a worldwide tie. And I'm like, this is crazy. This is just an idea that I. That I pull from. I learned about the. The Worldwide, like, prestige. After my homie from Memphis just started calling me that for whatever reason. I don't even know why he started calling me that, right? And so shout out to Tim. So, yeah, so with that, the business side of traveling, it is important. You can plan it out. Like, I remember when, before I started working at Delta, I used to travel back and forth. Miami, and I would get online and try to find the cheapest ticket, right? And when I would get that ticket, I would try to find it and I would be like, man, this is the cheapest ticket that I could get. And from there I would go back and forth to Miami. Then when I was like, oh, I'm gonna go to la, I started to, like, research it. I will plan out my trips. And so one time I planned out a trip to London to go spend time with my cousin in like December 2009, I bought that. I bought that flight so far in advance. That flight was like 600, right? And right now, even if you can get a flight to London right now for 600, that's pretty cheap. But that thing had two layovers. They might not with 600, probably more line like around like four. But I bought it so far in advance. And I worked at Target at the moment. I mean, I worked at Target at the time. And man, I gotta get. It was doing blackout days. I had to get approvals, but I booked that ticket like seven months in advance. Now this is the funny part. That was in 2009, I went to Cuz Mute Con Lyons Advertisement festival this June and I booked my ticket September of 2023. So I'm still not that far fetched from planning out my life based off of finances, just based off of just ideology of different things. So you travel to go to places that will put you in a environment that will help you get more educated, get more connected to the things that you're passionate about, the things that you're working on. But overall, I think that traveling gives you better dialogue to know how to communicate with people because you're in touch with so many different people when you're going to all these different markets and it fine tunes you as a person. I think that traveling is a part of that personal development stage that we all need to go through. And personal development when it relates to business is so important because it's the foundation of how successful your business is going to be. So we're, we're building business. But like it was like, okay, if I start my business in Columbus, Georgia and I am a, I don't know, I got box trucks, right? Box trucks is my business. How is traveling going to help me build a business if I got box trucks? Well, you know one thing about box trucks, it's a, it's, it's box trucks in every state, right? So you can literally go and say, let me go drive over to Birmingham and ask some of my vendors that I work with here in Columbus, do they have anybody that I should connect with in Birmingham? You drive over to Birmingham, you meet with a few contractors and that's how you know you might get a few contracts in Birmingham. I got a Birmingham contract that's local. You got a Columbus contract that's local. Now you start asking your people in Birmingham like, hey, do y' all know anybody in Memphis? Like now you drive up to Memphis, you take a few meetings. So now you got a contract that you secured in Birmingham, contract you secured in Memphis, contract you secured in that you already had in Columbus, Georgia. So we're talking about, we're not even talking about getting on a plane, we're just talking about traveling in a sense of getting in the car, driving, getting on a train, driving, jumping on a Greyhound, driving. Obviously flying is more of a luxury way of traveling and it can get you where you need to go quicker. But we're just talking about how do you move around your ecosystem to get yourself out of your current city to figure out how to grow your business? Because having a, a local state business is great, but being able to grow your business cross state lines and throughout the country is, should be everybody's long term play and if that's not everybody's long term play, that's cool as well. You don't, you don't have to have those level of ambitions. You can just have the local paint shop where all you do, you just do all the paint, paint jobs, your local area, you make $500,000 a year, you profit 229,000 and that's your business for the next five years. And that's fine. You love to do do it. You're not looking to expand, you're not looking to sell. That's still a way that you're controlling your time and you know it's an element of you money because you're doing it on your own rights and you're able to dictate how you want to grow and what your, what your workload is from that perspective. So I'm always going to be like I'm, I'm getting these things and I'm experiencing them on a day to day basis, on a week to week basis. That's why I want to do these every Friday. Sometimes I would try to get it on 4:30. I got, I was at the airport in Vegas last night at 9pm Pacific Time. My flight did not leave Vegas until 7am Pacific Time. So I was in the airport for almost 12 hours. I got, I had a layover, flew to Phoenix. I get off the plane at 8, a flight leaves at 8:35. So I had to rush over to the plane. I landed in LA, I landed in Miami at 4, almost 5 o'. Clock. And I have a call and that call lasts longer because it was, you know, supposed to be rescheduled but we still was able to jump on. I get to the spot, you know, I speak with my girl, she's showing me things. I got, my cousin is coming over, I got a client I got to get with later but, but then I still wanted to take the time out to jump on these calls. I think they're important just to give data just weekly context like moral of the story, the takeaway. Traveling in a strategic and intentional way can grow your business no matter what type of business it is. If you want your business to grow, traveling can grow your business even if it is a local business sandwich shop and you don't have no interest on having it into, just into this one area. Even when you travel and you're telling people about what you're doing, when they come to Hateville, they know that they could come by your shop and now you can have international people talking about your, your shop and making it a destination point where people want to come and experience the best sandwiches in Hateville, Georgia. So travel, plan your travel. Travel with groups, travel with business associates, your peers, travel to summits, you know, travel to conferences, travel to grow your business. But also learn to have that boundary so that when you do travel, learn that it's a vacation. Travel for vacation as well after you've been building your business and being very successful with it. So it's like that. We out see everybody next Friday around the same time. This happened to be 4:30 Pacific Time this week. 7:30 Eastern Time. But we'll try to always catch between that. 4:30 Pacific time. I mean 1:30 Pacific time, 4:30 Pacific time. That, that three, that three hour window is a really good window because it gives me time if I'm traveling. Get settled, jump on. I always think that people, you know, I like these because I don't always have a big audience when people are talking. But once I get off a week later, when I look at it, when I'm doing the next one, it's like 50, 60, 70 people have looked at it. They're quick, they're short and people kind of get in what they take from it. So business, build it travel to tell people about how happy you are about building the business. So I'm out. Peace.










