Ty explains how transferable skills let you move between businesses. He breaks down digital marketing layers, ad costs across platforms (Spotify showcase ads cost $0.40 per click versus 2-5¢ elsewhere), live production logistics, and tools like Excel and Asana. These skills become the language you speak with accountants, producers, and investors.
About $0.40 per click.
About 3 to 5 cents per click (with examples down to ~2 cents).
What it do, man? This week, I haven't traveled this week. I've been in Miami all week working. I've been trying to figure out, like, man, what do I talk about on the. On the business talks? And, you know, I. I really think it's important that we talk about fluidity within business. And for me, fluidity is like being fancy by saying transferable skills, right? I believe that. I believe that I have developed transferable skills so that I can be fluent across multiple businesses. I find myself working inside of different. All of it. Well, not all of it is entertainment, but there are certain transferable skills that I've learned over the time that really helps me thrive in business, even if I don't feel like I'm making money at the time. But I feel like I'm. I'm building a foundational start by these different things, right? So like. Excel sheet, like learning the word documents and PowerPoints. I learned all this stuff like in fifth grade. And so this. These things have carried me and I've been able to use them to help add value and to be able to speak language. So I can speak the language. Being having transferable skills in businesses, it gives you the ability to speak the language to. I can speak the language to an accountant, I can speak the language to a music producer. I can speak the language to a business manager. I can speak the language to a, you know, marketing person, right? But these all have came from a baseline of like, transferable skills, which is the language of business. When you have transferable skills, in my opinion, it gives you the language and the dialogue to be able to speak about certain things, right? One of the recent calls I was having with a player, not a player with an artist, about distribution, you know, they had their investors on the phone and we was talking about digital marketing, and I was telling them that digital marketing has layers. It is marketing, but it's not traditional marketing. And digital have so many different layers. Where you got your social media marketing, which can include. Can include influencers, seating, meme. Then you have your straight up and down ads where you can run ads around all of the digital marketing. Then you have, you know, live, right? Where you can go live, live, promote things like you think about qvc, right? That was on tv, but now you have people that will go live, like streamers, and they will go live talking about your product, right? That is digital and it's digital marketing. So it is these different layers, right? But me being able to talk to a marketing person, they're gonna be like, oh, man, that's really incredible. But then when I'm talking to somebody that run ads and they're like, oh yeah, the Spotify showcase ads, they're expensive, I can say you're right, they're about $0.40 per click, which is expensive. But if you run an ads traditionally through Facebook, through TrueView, through, you know, through TikTok, ads, through Reddit, like you want to get your click through spin at like 3 to 5 cent. You know, if you can get something down to 2 cent per spin, per click or per impression or whatever that, per, that per radius on your budget now, you're going to get more bang for your buck. But if you're paying $30 versus 230 cent versus 2 cents, it's a completely different gauge when you're trying to, trying to get impressions. But being able to speak that language makes it so that people understand it right. And I do that same exact thing when I'm doing live shows. Being able to know, you know, when loading is. If you need to build a stage to be. You may not know how to I may not know how to build a stage, but I can ask the PM production manager, how long will this bill take? If they tell me that it's going to take eight hours, then I'm going to ask, well, what time is loading? Because now I know if it takes eight hours to build a stage, but loading is at noon, when the doors open at 8, I'm like, wait, can we get in to load in at 6am Then if we're going to take eight hours to build a stage, I don't have to know how to build a stage to have a transferable knowledge and dialogue and language to be able to communicate right to. So if you want to cross over and operate in different sectors of business, you gotta learn your transferable skills. You gotta learn the fluidity between those businesses. If you want to work in talent management, but you also want to, you know, flip real estate, then that means that you have to understand the infrastructural things that both parties need to right back office support. If you talent management, you need back office support. If you flip a real estate, you need back office support. That way you can go out in the field. You can go out in the field while they flipping a house, while the contractors is working to make sure they're doing their job. But then you can go out in the field with your talent when they got to go to do appearance or they got to go play the game because you have back office support there rather, you know, how to do it or you know how to delegate to somebody to know how to do it. But that's a transferable skill that you know, you got to have your project management tool, which could be Monday, which can be, I think asana like it's like it's multiple project management tools that you can use, you know, your budgeting tools, rather it's accounts receivable. If you're going to use Bill.com to pay people to receive payments, these type of things, learning these knowledges and these concept of, of different things transfer. Another transferable skill is learning how to use PowerPoint and Adobe. You know, what's the thing called? Photoshop, PowerPoint, Photoshop, any type of graphic designs. Because guess what, if you going out to pitch to kind of get some money for your real estate business to like reinvest into things, guess what? You're going to need a deck to put together if you're working with a talent and you can do that and you can do the one sheets for them. That saves you money. Transferable skills, you could take that from talent management to real estate, right? You can sit down and you can build out a story visually that can sell people on your overall vision rather than talking to investors, staff, vendors, contractors, contractors, it doesn't really matter. The transferable skill thing is a real thing. That's how you always stay in business. The business that we're building with culture, can our leverage teach us real equity is really, truly developing something that we've always been missing as a black and brown community. And that is infrastructure. You know, we, we learn a lot of different things through hustling. We can go make the money. You know, we can make, we can get people to buy into what we're doing. We can do all those different things. But when it's all said and done, the company that I'm building, I wanted to build infrastructure. And if I can build infrastructure, that means that we can give black and brown people information, resources, knowledge, opportunity to really put their skills on top of the infrastructure, the railroad tracks to get them out of whatever situation that they actually are in. You know what I'm saying? And as long as that's the thing, then you know, we'll be able to, to do that and it's all good. So yeah, man, that's my, that's my thought for the day in terms of the business talk. Yeah, excuse my girlfriend for walking into my, my, my video. She didn't know I was filming. So we out. I'll talk to you all next week. Peace.
