Worldwide Ty and Speaker A trace viral moments from Curtis Mayfield's record label to TikTok hits like Poppi soda, showing how Kim Kardashian reposts and comedy creators spark spikes. Virality requires inventory, infrastructure, and strategic partners ready to handle demand. It's digital credit, not a business plan.
Chapters
I want to say in the '60s, Curtis Mayfield was— he left the Impressions, which they were super successful at that time when he left. Start a record label and to build distribution relationships. And it relates so much to the culture playbook. And Curtis Mayfield made Pusherman.
Curtis Mayfield did make Pusherman.
And he produced it. And so for the soundtrack for Superfly, their record label is the record label that produced that. And they had distribution partners. It's what? Shout out to Curtis Mayfield.
Hold on, hold on. Let's, let's, let's rewind. Ty, how do you, why do you know so much about Curtis Mayfield?
Well, I was just researching people's birthdays today. Mm-hmm. And I was like, oh snap, Curtis Mayfield's birthday. But then I was like, wait a minute, is Curtis Mayfield the same Black artist that was like owning his own record label and signing things. Then I started to go and go deep, deep into it. And he wasn't the one I was thinking about. The one I was thinking about, the name still missed me, but he got killed by a woman allegedly in his hotel room. I can't remember the name of the Black singer, but he was signing white artists and owning their label.
I don't know who this is.
That name, it'll come to me. But he got, he literally got murdered, uh, by a woman in a hotel room. I think she shot him or something like that. That's what they allegedly had happen. But bro was like literally running it up though. This is back in the like '70s, '80s.
I mean, you a power player if you signing white artists.
Yeah, he was a Black executive, artist that turned executive as well. And he was, signing white artists and they was being successful. The name gonna come to me before, for the, um, before the joint over.
You gotta drop in the comment. You gotta drop in the comment once you find out. But it's super fire what you said about Curtis. Um, cause Superfly to me is just one of those soundtracks that you hear before you even see the movie. You done heard those records and Iconic records to me and the idea of going viral, right, are kind of like aligned in a sense because I, I was, I was thinking about this the other day. I was thinking about movies, right? And I was thinking about growing up.
That's what it was, Sam Cooke.
Sam Cooke. Sam Cooke got killed by a woman.
Yeah, Sam Cooke. Sam Cooke was owning a record label or signing white artists, pushing them out.
I gotta do, I got I gotta make sure I do my homework because I know Sam Cooke, but I don't know if I knew that about his— yeah, in his life.
100%.
Yeah, that's— that is fascinating.
Yeah, by the hotel manager in LA.
Random.
How old was he? Uh, I don't know how old he was.
Dang, man, he was out here having his way like that. Yeah, that's a very sad demise.
Yep.
Um, well, shout out to Curtis, shout out to Sam, like shout out to the forerunners of independence and controlling your masters and being able to understand the value and sign an artist and creating your business around other artists. Like that to me will always be an important blueprint to have. But, um, man, Ty, when I was growing up as a kid, I grew up in the '90s, right? Which was the golden era of Disney movies. And I feel like the Disney movie that I just was very attached to growing up was Aladdin, right? Because Aladdin was— he was a street rat. He came up, came up, got a genie, was out here making wishes, got a princess. Like, he was really that nigga, like, essentially. Like, but there was a moment when I think they did like a second movie called King of Thieves. And there was these guys was at the water, right? Bunch of horses. And Aladdin's kind of like, man, what are they waiting on? And bro says a magic word. And the magic word was open sesame. Yep. And for whatever reason, that, that word traveled with us as children. Whenever we was trying to open something up, we would say open sesame. It was just kind of like that magic word. So I was thinking, do adults in business have magic words? Right? Things that open up doors for your business. And the word that came to mind was viral. Like, virality is the magic word. You got that. But the idea that there's a word that people kind of bring up in business that sort of associates with creating a change in your life, right? The same way that Aladdin was able to open doors to treasure, the idea that going viral is the way you open up treasure for your business, right? Except that where's the door? Like, what is the door to virality? And I wanted to kind of ask you that question today and like maybe even kind of get your opinion on examples that you have of, uh, campaigns you are a part of that went viral and how those doors opened for you and why you feel like that is something that's so essential to business today and why it's constantly a conversation, not just like, about viral content, but viral, uh, marketing, viral campaigns is like in the lexicon of how we talk about business. But I wanna know like, how do you view virality and the importance of having, uh, viral ideas in 2026?
Man. Um, virality and just viral ideas is like a, a very elevated version of good credit in the digital world, or great credit in the digital world. Because I mean, if you're smart, like Country Wayne— Country Wayne built a business off of virality by going viral over and over and over and over and over again through his comedy skits and his comedy microdramas. Um, we experienced going viral musically multiple times. I mean, we experienced it before TikTok was a thing. Like, we experienced it when it was used— it used to be like a moment when Kim Kardashian will post your music or Kylie Jenner will post your music. Kim Kardashian or Kylie Jenner posted some of our music, I saw the spikes across the world on all our streaming platforms. It was nothing like TikTok, but it— I saw like the, the, the, the making of it, right?
And the immediacy of it.
Yeah. Um, it's happening right now with this young kid named, uh, Young, Young Roddy. Um, the, the 9-year-old kid that rap and sing from Chicago. He got the song Bad Grades, he got another song called Miss Jackson. Yeah, I think he got one more song he just dropped. I haven't listened to it yet, but like, he is happening. He's having a moment right now where he's slowly going viral, um, through, through different content, all those different aspects of things. But I think that it— virality launches brands. Brands, you know what I'm saying? Or it relaunches brands, you know. You got, you got songs that are old hits that, that went viral again because of the, the ecosystem of the marketplace that is currently happening right now, you know what I'm saying? And I think that, me personally, I think it's a, it's an amazing thing because you can't buy You can't buy it, you know what I'm saying? It's truly the stars align. Like people can work really, really hard to kind of manufacture it or create a groundswell. But I think only thing you can do is just be prepared for it because you got your systems in place, you got enough catalog, you're working towards that moment where it tips in your favor. It's all different things. So I think like, Going viral is a very, very unique thing. And you wanna know what else is unique that ties into, you know, the impact of, of, of going viral is SpaceX.
SpaceX.
SpaceX is gonna be the biggest IPO in the history of the stock market. Like SpaceX is gonna be so big when it goes public. That about, I think the first 100 employees that started with SpaceX are gonna be worth $100 million each just from their stock, just from their stock in the company. That's how big the IPO is gonna be for SpaceX.
Oh, why is it gonna be so big?
One, because there is no other space company nowhere near this company, right? The value that they've added in space and the way that the, the, the, the, the business sector and the way AI and the way surveillance and the way technology and how satellites and sending things to space, pulling things from space. Um, Stargate, I mean Starlink, you know, from a, from a, from a, from a connectivity perspective, uh, the AI company that, that they're building, bro, it is probably one of the most unique companies in the history of, you know, United States of America because it, it explores space in a, in a real way, in an effective way, in an efficient way. Really? And, um, yeah, it's like, it's supposed to be a windfall for a lot of people. You're finna see the market, the market is finna go into a whole nother different sector of investments once, um, OpenAI, uh, go public and SpaceX. But SpaceX specifically, think about it. You start working at a company in 2000, Ape. Space company. Nobody, no, you wanna send stuff to space. And you stay with that company for 16 years. You know, we're really 18 years because 2008, 18 years. And you got stock because it's a startup. So you got a stock portfolio. That company goes public and you go from probably making, you know, $400,000, $500,000 a year to being a multimillionaire. On the low end, you go from making $500,000 a year to having a $10 million, uh, exit from a stock perspective. Yeah. Crazy. Now, do you, you associate that Nothing else has happened like that with this company. Hasn't been many companies that's finna have that amount of liquid when this goes public. I think in like 14 days or something like that.
Oh, so it's about to go public in the next 2 weeks?
Oh yeah. 14, 17 days or something like that.
Now, why do you associate that with virality though?
Because it's unique. Mm-hmm. Going viral is unique. It don't matter how many times we think we see it, it is very unique. Yeah. Yeah.
Yeah.
No matter.
Is there any, is there any common threads you think between the viral content that you see today that you look at and could say, that is consistent. These are consistent things that I see in viral content that I think people should consider.
Um, no, you— if you could— if you knew that, then, you know, at one point it's been like, oh, you got to do a dance and the dance would go viral, the dance challenge. Then stuff started going viral without dances, you know what I'm saying? You know, yeah, like, yeah, think about it, Vine was around, like, but, but virality never meant that it was gonna blow up your business. You know, like Poppi, the soda, it went viral on TikTok. That's a soda brand. So just not songs going viral. You got TikTok Shop, you got, you know, live streaming shopping that people are, you know, you got gamers that go viral and they build up their audience. On, on YouTube, on Twitch. So it's like it's a whole nother different type of game when you're talking about that. It is so unique that if you're able to experience it directly— and I, and I'm a per— I'm a, I'm a, I'm a product of that. I'm a product that I've experienced through music, you know, virality multiple times and it does change the trajectory of your business?
I think I was trying to, I was trying to figure it out, right? I was trying to figure out a common denominator to virality. And the only thing, to your point, I agree, very rarely is there anything constant and consistent, but I've noticed a good told story. Has a very high chance of going viral. And when I say a good told story, I mean any type of like, this is a person having this experience and I'm able to share it with you in a certain way, has a chance of catching a lot of people's attention. I was talking to a friend who was helping a, a company in, uh, San Francisco. Uh, a young lady is, uh, has a cake business. Right.
Oh, okay.
And like her story is that she used to work in tech, decide to leave her tech job and make these cakes. And they're kind of rooted into her background and she's from, you know, a foreign country. So all of those elements they put into a story and one post end up netting her 10,000 followers just on Instagram. And that the surge allowed her to go from making like 6 cakes a week to 25 cakes a week. And she's about to get ready to launch her GoFundMe so she can get her brick and mortar. Right. But that one post has been able to amplify her business in such a unique way. And when I asked her, why do they think that the storytelling worked? And she was like, well, in San Francisco, so many people have tech jobs. That having someone leave a tech job to pursue a dream instantly connected with enough people where by the time you got into the algorithm, now you're just reaching people who like cakes. Now you're just reaching people who like, you know what I'm saying? Who also are immigrants that also have dreams. So it was just like the crux of it though, was the fact that they were able to kind of pinpoint the things that made her super relatable and was able to convey that. In a, in a 2-minute little video. And you know, before you know it, you are able to like triple the output of cakes you're making.
I think truth is a part of that storytelling as well. 'Cause even when we did the DJ Booth article and it went viral within the music industry, I was just speaking about truth. Yeah. You know, truth and newness. You know, people learning about new things. And the truth of those things happening, right?
Now I'm glad you brought up DJ Poop's article because I was thinking about it, thinking about you and virality. There's something about that article that we never really talked about. And it was the headline. Right. The headline was about how manager of an artist that was coming up in the industry was unveiling something about the major label system.
Right.
Now at the time, that was new.
Right.
That felt like that had never really been done before for this era of managers. Somebody coming in and talking about something that was behind the veil. Right. Why do you think that was so attractive at that time?
Um, I, I don't think people have ever had a glimpse behind the curtains. Um, from someone that they probably feel like they can relate to because it wasn't like we had been super successful. I'm just talking about, oh, this is what's happening, you know, here, from an innocent and a truthful perspective. And I just think that it just caught people because of the truth and the information and the curiosity. The curiosity. Because a thing about going viral is that when you go viral and you got a mediocre product, that, that vir— it don't, it don't last long. But when you go viral and you have that work, like for instance, I can't remember her name, but the company is called, um, man, I just, my I just went, I just went blank. Uh, it was a feminine product. It's a feminine product. Uh, Black woman started the company. They recently sold, probably like 2 and a half years ago. But she end up going viral, uh, because of this white woman did something to her. And, you know, and she stood up for herself. And all of the women, or Black women, whoever really, really supported what she was doing, standing up for herself, they literally went to the store and bought all of the products. Literally, it was just completely sold out. Mm-hmm. Mm-hmm. You know what I'm saying? Honey Pot. That's the name of the brand.
Oh, okay.
Okay, okay. She went viral because it was some beef with a white woman., and I think this was around the time of like the Karens, and however she handled herself, it caused this trigger effect where all of the products across all the Targets start selling out.
The crazy part is you can't, I guess that's the thing about virality that, that just kind of blows my mind is like, bro, you can have a million marketing meetings and you can't predict that. You can't orchestrate that. You can't control that. That is like an uncontrollable variable that will 100% support your business. And to your point, if it's, if you're, if you got great product, people gonna come back again and again and you're able to just kind of build on that. Uh, so I wanna ask you, do you think virality is important to have longevity today?
Um, no. Um, I think. Once again, it's rare, right? So if you telling a person, oh, the only way you're going to be successful in what you're doing is if something you're doing go viral, right? That's very, very, very, very, very, very, very hard to get a grasp, right? But what I do think, that if you build with the mindset of longevity in mind, with your product, with your songwriting, with your playing, you know, building a business, whatever it is that you're trying to produce or create, if you play the long game and something that you're doing goes viral, it really gives your business a solid foundation because you've been playing the long game. So if you're playing the long game, that means that you have a certain level of infrastructure with things that you've already thought about, relationships you've been building, And now when you start thinking about it, it's like, yo, I just built this, this, this, and this. And then I just got this one thing that went viral and it caused our entire business to like spike. You know, if we was to go viral today for the Culture Playbook series, we would not have enough books to meet the demand. Because it's two books out. We'll have enough digital books, but the hard copies of the books, we go viral and next thing you know we got 5,000 book orders. We washed. We gotta, we gonna have to pull in. Yeah. We gotta pull in the partners to hurry up and try to get those level of books out. 'Cause you said something, I said something, somebody else said something that referred it, or it was on the TV show, whatever it is, it drives that curiosity. And now when people read that product, they gotta be like, oh, this the truth. This is the truth. I gotta tell more people. Then that is what creates longevity. Hmm.
I guess I never thought about if we had a huge viral moment and all of a sudden we had too much demand.
Oh yeah.
Like I never considered that. Uh, have you, have you had that experience before?
Absolutely. Absolutely. And it wasn't because of virality, it was just because I was helping my, um, close friend build her cleaning business. And cleaning is so popular when word get out about you do a good job that we didn't have enough employees that was dependable to keep up with the pace of the business that was coming in. We had to start turning away business.
Mm. Got it. Do you think that, but was that like a great sign that the business was working or was that a sign that like we need to make some changes?
Both. I remember sitting down with Mike Caron. And he looked me in my eyes, he said, you know, a hit record will put you outta business. And I was like, I was shaking my head like, yeah, yeah. But man, when I said, oh, went on my head, boy. It wasn't until I got back.
I've never heard that. I've never heard that before. And I've never heard that before.
I know exactly what he's talking about because you gotta keep funding it in order for it to grow. When you got a hit, you gotta keep funding it. In order for it to grow. And if you got a fun, fun, fun, where you gonna get the rest of the money at to take care of payroll, to take care of paying the artists, to take care of paying the— like, it's a certain level of responsibility that you got to have in a balance, in an ecosystem, man, and infrastructure to feed a record that is considered turned into a hit.
All right, well, talk to me like I'm 6, right? Because I'm, I'm a little confused. I thought the goal was to have a hit record, right? I thought the goal was to have a hit record because I thought a hit record produced income. It brings money in.
It produces income, but it may not produce enough income fast enough to fuel the record, right? So let's say if it produced $3 million worth of income in one year, but that $3 million worth of income, the bulk of that really was made in 3 months. You gotta be able to market that music while still paying all the bills. So you go from having enough money to just pay the bills, right? Mm-hmm. To having a huge monster product that now you gotta market. The money takes anywhere between 60 to 90 days to come in when it first start happening. Then it comes in like every month. Now, if you are getting it direct, your money directly from like TuneCore, DistroKid, something like that, You can kind of manage it 'cause you can go probably try to get a loan from somewhere to kind of manage those different things. But also you could overspend because you don't know what to do to keep that hit record going. Mm. So it could definitely put you outta business because you could literally default on other things because you're trying to fund this other thing and it'll take too long before the money comes back in. Just think about it. It is May. People that are getting paid for music royalties in May is from money that was made in March. Mm-hmm. So we clear. Mm-hmm. So that means that yes, you're getting a check from May, but let's say that March was the, um, you got paid in May. Let's say that the song start going viral in May. Mhm. That means that you're not gonna get that money until July. Hell no. So in May and June, how you gonna pay for this marketing? How you gonna pay for the things to help the record grow? Unless you just don't do nothing. And just say, man, I can't afford it. But then your fire might not be as bright because you are not funding the thing that has already exploded and showed its head organically. Mm-hmm. Mm-hmm. So yeah, so he was, that was his pitch to get us to sign a deal.
So you might take, yeah, what a pitch, right? 'Cause I guess you're saying that essentially that the record label has enough money and infrastructure to fuel a hit record.
Right. So simultaneously they can shoot a music video, go to radio, do digital, do all of those things while waiting on that money to come back. And you can't really do that if you're independent. Wow. Yeah.
See, I never, I never saw, I never saw it from that side of things that like, because the record label has so much money, they can kind of invest. That they can wait to get that money back versus you, you not even, not just like living check to check, but if you only have a lump sum of money and you have a huge moment, it ain't like that money is all of a sudden you just like a millionaire overnight. Like you still have to deal with the process.
Absolutely. Absolutely. Every time. That's crazy. Yeah.
Okay.
It's crazy, man.
So if you're, if you're independent and you have a hit record, and you're going through the process right now, what would you— how would you advise somebody if they are having a moment right now?
Call Ty. Yeah, man, hit your boy, man. Got some paper for you. What you need?
Yeah.
Yeah. But now, all seriousness, it's like you have to— you really have to figure out who your strategic partner gonna be. You know what I'm saying? Because you're gonna have to figure out where they get that money from.
It's, it's just such an interesting perspective how, especially like growing up, right? You, you view an artist with a hit record and you think they're just so rich. You just think that they got tons and tons and tons of money. And I kind of think we look at viral people in the same way. That once a company has a virality or they have a certain amount of followers or Kim Kardashian posts your song. You are rich in people's minds.
It's just like, are you on the way?
No, you know what I'm saying? There's no consideration how the business actually processes the economics. It's just the way I look at your numbers, you're rich.
You're definitely rich. Said, said, we like neck to neck. If you don't, if you don't move your feet, we don't eat.
Yeah. Yeah.
You know what I'm saying?
One of the greatest, one of the greatest bars ever. Because he's, he's detailing the fact that like somebody's looking at him like, oh yeah, you, you outcast. Y'all are this and y'all are that. He's like, bro, this, this don't stop.
Yeah, man.
All because we got a couple of moments and we have an album out in the stores. It's like, it's just interesting to watch how we sort of like read things just based on our perspective, but not based on the reality. And I do think that's another reason why that DJ Bleep article did so well. Yeah. The way you were able to detail stuff about how music works, royalty points and things of that nature, it was eye-opening to people who just never considered that this is how much an artist is getting in a record deal, especially for someone that did not take the deal. Um, and still has success afterwards. I think that that was a level of informative that we just have never, never, never, never really seen before.
Yeah, like, we had so many stars aligned within music. And when I say we, I'm speaking about me and the Lord, you know what I'm saying? We had so many stars that aligned that it's something for me to be— it's something I'm supposed to continue to do within music. Rather that's, you know, bringing people close to the Lord, like helping people. It's something that I'm supposed to still be doing in this industry because you usually don't have that many moments that like grow over and over and over again from a, from a, from a perspective of, of music, from a perspective of any type of business. I mean, because we talk— you talk about the, uh, DJ Booth article that went viral. Our video advice went viral about the Spotify— that's about the Spotify touring stuff. That stuff went viral on YouTube multiple times through multiple people uploading, you know what I'm saying? And so when we start thinking about these different moments and pieces If I was focused on myself during that timeframe, I would've had a YouTube, I would've had a social media going crazy. Like I had social media, I didn't have a YouTube. I would've been like trying to build up my own brand, but I was, you know, I was more so focused on putting all of my focus into the business of Brent Fayas and indirectly putting his needs and his family needs in front of my needs and my family needs. As most managers do. So I wasn't even focused on myself. Think about it. I'm going viral. I didn't try to go get a job at a record label. Mm-mm. I didn't try to start a podcast or a website. I didn't try to do any of those things because I did that article as additional marketing for the rollout we was in. Yeah.
It wasn't even personal. It wasn't even like you thought I was gonna go tell all this so that I can get more attention on me. 1,000%. You were surprised it went viral? Yeah, that wasn't even something that you knew was gonna happen.
But it's like, who's planning? You're not planning this stuff. You just out here living your life, man. That thing went— that thing was going crazy, all them followers and stuff. Like, and, and, and that still was a lower level of going viral because it was only just contained within the industry, you know what I'm saying? And, but it still was impactful To the point where I felt, I felt it even to this day. So when I started thinking about what I could have been doing when that was happening, it's like, that's how I know I wasn't even conscious about what value being viral really was because I'm more so still dialed in on the thing that I was focused on at that particular time and the humans I was focused on at that particular time.
Nah, I feel you.
And I don't regret it either. You know what I'm saying?
I mean, I knew you didn't regret it, but I do think it's interesting how that happened to you multiple times and you still never was really like, I need to be a personal brand, or I need to see if I can take this attention and pour it back into me and not— because everything you did with the Vice, with the DJ booth, all the purpose was the business. It wasn't Ty, it was the business. Uh, so I think that's really, really interesting. And I don't know, man, I do wonder how our business would change if we do have a viral moment in the midst of doing FYM. Um, because I don't know, I think we've had, we've had moments, but we haven't had like a really big swell, any type of like a huge event. But sometimes I look at our content and, uh, I was at a, I was at a birthday party recently, right? And, uh, so my homie Jah, and Jah does a podcast. He was like, oh man, y'all got this viral, I got this viral post. He showed me this post and Jah had did the 10 worst lyrics on Iceman. And because he did the 10 worst lyrics on Iceman and he did a poll to be like, do y'all agree with me or not? Right? So many people got in his comments hating on him. They, they called him fat. They were just being real mean to my boy. Like, they was on my boy's body, right? But y'all don't care. He don't give a fuck. But the thing was just like watching how he made this content piece that got this response from people. Although it wasn't a positive response, there was people that agreed with him, right? So it was just like being able to kind of create that, that, that response in people. I do wonder, should our content try to create that type of energy? All right, that's what we're talking about.
I think that if our, I guess, claim to fame is gonna be talking down on somebody or harshly critiquing somebody in order to go and build a business, then we just gonna be on here as a hobby for the next however many episodes we do it. Cause I don't really have it in me. I have it in me to talk about what I like about Iceman, right? Mm-hmm. I don't really have that much energy to talk about what I don't like about it, right? Mm-hmm. And the reason why I don't have that type of energy is because the impact that Drake has had on so many artists, the impact that, you know, any big artists have had on artists featuring, plus I'm not a music critic.
You see what I'm saying? Right.
I'm gonna talk crazy when you out there not managing your overhead. Like, yo, you out here buying this, you can't even afford this. Why are we doing this? Like, I'm gonna talk to us. I'm not gonna focus on, you know what I'm saying, some Iceman lyrics. Like, I'm not knocking nobody that does do that. I'm gonna just speak my opinion on it from a life perspective. And if the worst thing you might hear me say is I haven't listened to all the music yet, so I don't really have an opinion on it, you know what I'm saying?
Nah, I mean, I respect it, so I, I respect it 100%. I just wanted to bring it up because I, I had just noticed it. And my man, he is a music critic, like that's what he does. Like, I respect him a lot, which makes sense. And I know we're not a music critic platform, But just being able to pinpoint certain things do get responses from people. And if we wanted to lean into what our response is, then, you know what I'm saying, being a little negative ain't never hurt. Unless, you know what I'm saying, that's not what you want to do.
Yeah, yeah. Some people thrive, some people thrive in that. And I've just seen so much content that went viral for being informative. You know what I'm saying? You know, being positive, being helpful, being kind. And that's just, you know, that's just what it is. You know, like I said, it boils down to where you're comfortable with standing on. I mean, you're a journalist. So like, even if you're critiquing music, you're not gonna do it and say, this is the worst album I've ever heard. You know what I'm saying? You might say, hey, these 5 albums, if I had to rank them, this is my top one. This is the one that's probably like the least right. And that's gonna be the most, the harsh you give from a critique because there's a certain level of art that you have in your writing.
Yeah.
And there's just a certain art that I have in my dialogue about conversations. I'm only doing this 'cause I want this information to feed a bunch of people so that I don't have to go and have one-on-ones with everybody telling them how I built the business. I'd rather just give them books, give them this content, And then go live my life.
I do think it's funny, Ty, that no matter how many episodes we do, someone will still hit me up asking for a one-on-one with you. It's just like, that's what people want still. You can't, you can't, you can't get away from it all the way.
Yeah, you can't. And I'm more so doing it for me, not for them. Like, I'm getting this content out for me because I feel like I've had such rare experiences that if I don't speak about them, people probably would die without even hearing this information.
Very true.
Like when I was on Ray's show and I'm like, yo, I put, I turned an ad on for $25 a day in 2017 and it's been running ever since then. People might be like, whoa, wait a minute. What? Like, yeah, you can do this if you work at McDonald's. You can run $3 ads a day, $4 ads a day.
It's been running every day since then.
Every day since then, bro, on AdRoll, it's a, it's a platform called AdRoll. To this day, I still get deductions from their account, but that's just information that you won't know if nobody is not transparent enough to tell you that, that has actually had success utilizing it, not going viral, building something that has a long-term strategy. With your music. Yeah, yeah, that's all we're doing with FIM is, is you have a long-form strategy that one day somebody's gonna look at this and be like, huh, I should reach out to them because this information can go really well on our platform. That platform could be Apple, TV. That platform could be Netflix. That platform can be, uh, um, uh, Hulu. That platform could be Tubi, you know what I'm saying? But whatever it is, it's going to be a, a platform that relates to what we're talking about, and then we can continue to build an audience and a following from that perspective. But amen, amen, amen.
That's all I got for you, Ty. I think that was amazingly said. All right, y'all, well, that was another episode of the FYM Show. Uh, leave us a comment about how you feel about virality. Have you experienced going viral? Do you have a certain kind of content that you prefer to go viral? There's things that you've learned from virality. Uh, leave it in the comment, share this with somebody that needs to see it, and we'll see y'all next time.
Peace!
