Short monologue arguing that for independent entrepreneurs—especially in music and touring—consumers (fans) are the ultimate decision-makers. The speaker emphasizes prioritizing the consumer experience across businesses such as touring, distribution, record labels, and marketing because loss of consumer support ends the business.
Chapters
When you're independent and you have a business and you are an entrepreneur, you know your only boss outside of your you know who you believe in from a God, whoever your spiritual journey is. But your real boss in the worldly world is your consumers, Right? That's one of the things where I think that a lot of the companies get wrong. Rather you're a touring company. Rather you are a, a distribution company or a record label or marketing company. Like, the artist is building up a fan base of bosses because the fans are your boss. The moment the fans don't like what the company is doing, they cannot support the company. The moment the artists or the fans don't like what the artist is doing, they stop supporting the artists. Right. And so for me, I'm always thinking about the consumer experience, because that is our boss.