Worldwide TyThe Oracle

Early Brand Influence: Why Bigger Isn't Always Better for Engagement #shorts

5 Sept 2025 · 0 min

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0:24

Worldwide Ty argues that bigger brands don't always mean better results. Smaller partners with niche audiences often deliver higher engagement, which matters more for long-term growth than raw reach alone.

That's a good way of looking at it because definitely early on it was the bigger brand or the bigger. That concept of the bigger person was way more attractive. If I can get this to so and so and they post it, the number is going to run up. But honestly, if you're able to get a smaller company or a smaller group of people to give you a higher engagement rate, that's way more valuable long term.

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