The speaker wants to build one lasting brand rooted in cultural values, not chase trendy projects like his peers do. He sees culture as divine and refuses the serial entrepreneurship path, choosing instead to create something he can represent his entire career.
When culture hit me, something that God gave me conceptually. And I didn't think about legacy at that particular time. What I was thinking about was, hey, man, everybody got all these cool names that they kind of, like, working on. You got, like, you know, qc, or you got tde, or you got. Or you got Macro, or all of these. These really cool black companies on Proximity with Ryan. And so I was like, man, if I'm going to be an entrepreneur for the rest of my life, I don't want to be a serial entrepreneur that's just doing all these different things. I want to build that brand that I can literally work for, work on the behalf of. And then when I step in the room, it is culture, a representation of culture.
