F*** You Moments w/ Yoh & Ty: SubStack, Tyler, The Creator, & Sea World

And we're back with another episode of FYM with Tan. Yo, that's man. Yeah, yo. This is our new live series where we kind of get together bi weekly and talk about current events. I was talking to Ty earlier. He was very interested in talking about rollouts on this episode. And I just seen a clip of Tyler's the creator talking about rollouts, where he says that sometimes artists design handcuffs, kind of stopping them from releasing music because they're too precious with what they have, or they have all these big ideas, and it just holds them back from dropping music. So, Ty, have you seen, you know, what Tyler was talking about? And how do you feel about artists considering what to do when it comes to rollouts and things of that nature?

Man, it's a loaded question, right? I think Tyler, he sits in a different pocket where he always got rollouts.

Yeah, always.

Even his. What he don't consider a rollout is a rollout. Right? So I think the. I think what he is more so speaking about is don't let the lack of marketing ideas stop you from putting the music out right in his position. He's on the road, he's on the tour for one album, and then he drops a new album, new creative vision, new brand, right in the middle of the tour. And I'm saying middle. I don't know how the tour is almost done, whatever the case might be, but I do agree that there is a large, large amount of artists that are holding themselves back by being too precious with the art or they're just, you know, overthinking it. You know what I'm saying? Like, that's just. That's just something that I think that's more. So, you know what Tyler was speaking about, and not just specific, specifically thinking about the rollout plan, because, you know, putting your music out and talking about it to fans every single day can be deemed their marketing strategy.

Right, right, right, right. Because even Tyler's tweets, him being online and kind of being very vocal about his opinions on things draws people to the album. And to your point about him dropping an album in the middle of the tour, that's kind of cool, because it doesn't feel like he spent five, six years working on this album specifically. Like, nah, it feels like, I recorded this. I like it. I got a new look, I got a new vibe. Here it is. And people guess we're attracted to that.

And the truth of the matter is, most artists probably would appreciate hearing that from Tyler, because most artists record music and then they're finished with it, but the fans don't hear it until like, a year later. Right, right. So it can kind of have them more excited about this concept. Like, man, I can get these ideas out right now. Right Where I can think if artists start to realize what a new music artist is. The new music artist is a content creator.

Absolutely.

It is what it is. Like, you try to, like, try to fight against it if you want to. The new artist is a content creator. So what that means is if you're constantly creating content around your career, around your craft, when you just automatically roll out a project in the midst of you talking about your craft, your creativity, your. Your life, like, content creating that album just boosts your value of your conversation. You know what I'm saying? And I think that is the part of what Tyler was talking. What Tyler was talking about that was so, like, wrong. It's like, yo, get the music out, because you need to be talking about it anyway. You know what I'm saying? Like, the best marketing plan is the artist talking about it. Ain't no marketing plan better than the artist talking about their music consistently 3, 4, 5, 6, 7 times a day.

You know, so that's something that crossed my mind, is good marketing, great communication.

Yeah, yeah.

Because I feel like, to your point about content creation, Tyler has been a content creator since he first started dropping. Like, his albums had a look, they had a feeling, a vibe. He had names for being a director, he had personalities for every album. So. So these are things that just added to the conversation, to his projects. But what does. What makes a great rollout to you, Ty?

I think what makes a great rollout to me is being thoughtful. You know, it's not about spending the most money. It's about being thoughtful to your fans. Right. Being considerate of your fans. So if, you know, the last project I put out was my most popular project, man, I'm gonna roll out the next project that's gonna be similar to my last project. I'm going to think about how do I shout my fans out through my art. I'm gonna figure out how can I get my fans involved with the. The sharing of this story. I'm gonna figure out how I can get my fans to be my army of. Of content creators. Right? If I'm an artist that's more of an introvert, I'm gonna reach out to my fans and say, hey, can y' all help me? You know, I'm struggling with this new era of where artists are supposed to be and what artists are supposed to do. Could you all help me with creating this content? You know what I'm saying? Send me fan stuff. Send me videos of when I was performing. Like, I'll go live with different fans, and they can chop up the content, and I want to be able to post it across my socials, you know, four and five times a day. But I need y' all help because I'm struggling with that part of it. And in return, I'm gonna shout you out. I'm gonna give you credits on my social media team. Like, I'm a. I'm. I'm gonna be thoughtful, you know, right when I think about rolling out, marketing and. And attaching myself to it, I'm trying to figure out what's the most thoughtful way that I can kind of get a fan in the door. And that way, being so thoughtful, it keeps them there, and that keeps them there for as long as I want to do the art. And so, to me, that's what a good rollout is. That's what a great rollout is, is to be thoughtful through your strategies on how you interact with your fans.

I really like the Metro boom and rollout right now for a futuristic summer. Have you seen what Metro's been doing?

Nah. I seen when he first dropped the first video, but I haven't seen it since, bro.

He has, like, a fake MySpace page where he introduced all of the credits for the features. He had a song streaming, like, it's like a MySpace page. Like, everything about it was very, like, nostalgic and kind of pitched the listener back in the space where they might have first heard young LA or J Money or Walker flock. Like, he's building the world to make you feel like you're back in 2009, 2010. You know, that's obviously a little bit more expensive. But I also think it's kind of simple having the idea, like, I know I want people to go to this page. I want people to have this experience. And it already has people talking about that time period as if it's like, oh, my God, I feel like I'm back on my.

Yeah.

You know what I'm saying? So sometimes it's as simple as having an idea that people can relate to.

Relatability or marketing strategy is important as well, because if it's so far gone or it's so expensive, you know what I'm saying? It can kind of have you, you know, a little. A little thrown off. I mean, just think about it, you know, Beyonce doing Cowboy Carter, and Beyonce decides that she's gonna go to every rodeo in the world for her rollout, right? She's gonna go and she's gonna appear. She's gonna finish Cowboy Carter's tour. The final part of my rollout is that you're gonna see the beehive at all the rodeos. You know what I'm saying? And now, you know, you're giving this, this, this. This. This tip, tipping your hat to, like, cowboy culture, that. That. That world, and you're bringing people in to be educated. Another part about rollouts I think I really like is when I'm. When I'm educated, when I'm learning about something new through your art. So if you thoughtful, you're educating me, right? And then if there is, like, creativity, like just something just creative. And you don't take a lot of money to be creative. I think that's kind of like what Tyler was talking about. It's like, just get it out. Like. Like, we can talk about it. We can, you know, go to these different aspects of it. But I do think that is. That is dope, that that metro is kind of, like, pulling from what inspired him to kind of get to this point in his life and what that really meant overall in his journey.

Absolutely. I want to ask you, as someone who has helped on world outs, from a marketing perspective, is there anything in your, like, history as a marketer, as someone has helped rollouts that you were like, I really like that me and my team were able to execute that idea.

Now, I think. I think the most funniest thing was we had Fuck the World coming. And I can't remember if it was for the single or for the album, but we was able to land a, you know, banner on pornhub. So it was like the world. And it was like. It was like this marketing on pornhub. And I thought, like, that was like, the most fire thing, because I was like, yo, dude, no R B artist is, like, promoting their music on pornhub, bro, where it makes sense, not just where it's out of attack. Like, you, like, you hear the first record, I'm walking erection, and then you click on the joint and you go on. Don't you have the views?

Pornhub gets millions.

Yeah, right? That was one thing that I really like. And then another one. We was doing, like, that. Our version of the. Of the. For your consideration Grammy kind of roll out. We had built. We had built this, this. This. This visual, and it was like. Like Brent was holding a phone and he was sitting down. It was like a yellow background, and it had doing it for the Gram, but it really said doing it for the Grammys. But we spray painted out the Y and the M and we put billboards up. And then the reason why we ended up putting billboards up because we wanted to advertise in Billboard magazine. But the Grammys blocked it saying that we didn't have the license to use the Grammys like this. So they blocked us. So I like it. I just started putting billboards up around LA of the same, of the same creative.

That is hard.

But yeah, so it's like, it's like those type of, those type of moments. Another moment was, you know, it was like Brent was like, I want to do pop ups in every city. And we was like, well, I think we might need like security or like a permit. He was like, so we used. So we found like boutiques in each city that like with him. And he would just drop these pins on socials where the address is going to be at. And then, bro, it would be like nuts how many people would be there. And we would pull up in like the white Bentley truck in every city. And then, you know, it was one of those things where it was bring idea. I was like, yo, this thing about the hell we better get locked, you gotta get shut some down police gonna come. But we was able to execute them in New York, Atlanta, Louisiana, London, and got really great content about it. But man, there's been so many ideas that we wasn't able to execute. Not because we couldn't execute them. It was like we had to have enough time, you know what I'm saying? And that's the one thing about overly creative marketing ideas. You do need the time.

With that said, Ty, how much time between the completion of your project and. And the beginning of your rollout makes sense.

I always like to think about six months, right? Like I'm very, very firm on, hey, bro, you spend a year working on this art, man. I don't want to just throw it out, you know what I'm saying? Because it's an art to marketing, right? And so I'm listening and I'm experiencing you making it. And once it's finished and we got everything, let's really plan this out. You don't have to do it for every rollout, but we want to do it for those things where you might have like you have went through deep trauma, anxiety, breakup, like this album probably saved your life, you know what I'm saying? We want to make sure that we're doing our part by, by hugging it and Saying, yo, we finna really put some. Some effort into this, even if we. Even if none of it translate, but at least we can say we took the time. So if I can. If I can get the music and then start planning six months out, well, I know that the project could be out in six months or the project could be out in three months. You know what I'm saying? I like. I like that at the minimum three months from when I get it, I would have an album out in three months. As soon as I get it. If. No matter how many singles you want to do, I want to have the album out of three months because I like to work in quarters. So that's why you hear me say three or you hear me say six, because if I can create momentum for the first quarter of the other rollout, I feel like it crossover to the second quarter and then the third quarter, and then you might have a viral moment, you might not. But by the third or fourth quarter, you should be on the road or doing some type of touring anyway. So I like the minimum half, three months with all this in my hand.

Something that I'm kind of hearing from you is that you balance, like in real life, promotion and online marketing. How important is it to find that balance?

I think it's very important because everybody is living life and following artists based on the life that they live. You know what I'm saying? Like, from way before the Internet, so when hov was rapping about selling drugs or hopping crystal or whatever it is, or t, I was like rubber band, man. Like. Like, when you see their life, you're like, man, this is fire. You know what I'm saying? Yeah. So for me, I'm always gonna be like, I want people to. I want to live this life. You know what I'm saying? Like, I wanna. I wanna. I want them to feel like, man, they. They really living because that's the art that you're putting together. And it don't have to be expensive. It can be.

How.

Like how Constant and his homies are. Like, they all together. Like, just that marketing using that into. Like when you see them in real life at the. Sitting down at the. At the Denny's, or you see them sitting down at the Waffle House, but it's all of them. You take that video and you put that online and you constantly. His homies at Waffle House and that. And it's a thing where people, when they walk, they. What they see online is what they see in real life.

Yeah.

You know what I'm saying, yeah, yeah. And I, I like, I like that experience. I like to know, like, when I hear Future saying Magic City under owner, and when I'm in Magic City and I see Future in Magic City, it made me just really believe.

Yeah, yeah.

That, you know, he might be the owner, you know. Oh, no. But for me, marketing is a full blown bodily experience, right? So, like, if somebody, you know, I used to always say when I was moving around, traveling this worldwide time and people would see me everywhere, I'm like, I wouldn't even feel comfortable being no worldwide nothing if I wasn't traveling the way I was traveling, you know what I'm saying? So I'm a big firm believer in whatever your reality really is. Find the uniqueness of it. Film that, put it online. So when people see you in real life, like when they seen Trinidad with all the goals and they seen him in real life. Oh, and then when you like Trinidad a toddler, so you're like, oh, this tall too. So brings the, the, the, the myth alive, you know what I'm saying? It's no different than like when you see. I think the best example for me is like the for real. You know what I'm saying? Like I told, I told KP one time. Me and KP was talking. I'm like, yo, you, you, you, you for real. Y' all got that Bible biblical skincare routine. You out of the box. You know what I'm saying? Because when you see for real in real life, that look young in real life.

Yeah.

So you see him on camera, you see him doing interviews, and you see nigga with the gold teeth, but he looked like he 24 and everybody know the. In his late 40s, right? It's real life. When you, when you go see Usher concert in real life and you see this 47 years old skating backwards and, and singing, but then when you sit online, you're just like, man, is this even real? Right? Then when you go in real life, you're like, oh, it makes you more of a believer. I remember we was having a show in Boston and I heard these girls. It's like 250 people. This is like 2018. Her. These girls be like, oh my God, he sounds just like the record. He even sounds better, right? And I'm just sitting behind him like, that's crazy that that's even a thing.

Right?

You know what I'm saying? But for me, URL, to irl, URL, the irl, all that. For me, I, I'm not gonna do no marketing where I can't get outside with it. You know what I'm saying?

Now, Ty, last time we did the stream, it wasn't around the same time as the Coldplay fiasco. I don't know if you saw that. The CEO that was caught with the affair. I want to ask you, do you think bad press is sometimes the best marketing?

I think bad press is, is marketing, but it can depending on what it is. I mean, listen, I don't agree with this, but for whatever reason, the humans that listen to this music, at least I can speak for the U.S. somebody get locked up, somebody get. Now if somebody died, I can, I can understand like the spikes or whatever in case R. Kelly. R. Kelly is a pedophile proven. And I don't care if he's black. I don't care how great the is, you know what I'm saying?

But it's. But he'll have a spike in, in. In people streaming his music during the surviving R. Kelly. So I see what you're saying. You're saying just like sometimes negative things creates sensationalism and I, and I, I don't get it.

I don't get how somebody music and spike when they're on trial for being, you know, pedophile. You know, they pissing on 13 or 15, 7. I don't understand that.

But you're not wrong though. I, I never quite understood it and I think you were kind of alluding to like if somebody gets arrested for anything, any type of arrest, you get arrested for marijuana and people are going to go because you're going to get so many headlines, right? Like there's websites that will never cover somebody's music until something bad happens. Now you all over the websites, you all over the blogs. So there is something about. And I guess that's why I asked about it being considered marketing because you could be doing everything right, right? You could be proper on time with your rollout, you could have good music. But people won't spread your name until it's something negative attached to it.

Crazy.

It's.

I just seen an article. I seen the article like maybe like last week, a week this past weekend, a few people sent it to me, but. But the home in Marcus Morris, you know, the twin, like, you know, bro always been solid to me. Like, so when I seen that he got caught up in some fraud, I looked at it, I was like, so they don't even look right. But then when he posted about what happened, I was like, oh, that makes sense now. Like, because it didn't even really look right? But I'm pretty sure that press kind of like socket with him in a bad way. But he's not making music, right? You know what I'm saying? And he's like, he's like, you know, he's on tv, he's doing broadcasting. Him and his brother got a podcast, whatever the case might be. But like, I was just interested in like the concept of like, whoa, wait a minute. Fraud don't even make sense. It was so outlandish. I was like, like, how bro get locked up for fraud? But when he broke it down and explained to me, I was like, oh man, that ain't really when he explained it, not to me, but I was looking at it online. But I was gonna reach out, but I ain't really know what was what, but it was interesting. But that's a case of bad press where it's literally, you get locked up because of whatever it is and then the, the, the, the Internets. The Internet start telling your story before you can actually tell it, right? And so the Coldplay thing about the cold fake thing to me was just like, if I'm a CEO of a billion dollar entity, I'm not playing them kind of games with no marriage. Why they're fold. Why you get the game stupid prizes, stupid game stupid. Are you getting full blown? Yeah. Wife, you finna be lit with your dumbass decisions, you know what I'm saying? You know, like, I just don't. I'm. I'm so much conscious about my mind. I'm not even married, but I'm. I think about this, I think about. And I'm not gonna mess up like my peaceful situation because I want to have some side joint or whatever the case might be. Like, that's kind of crazy, you know what I'm saying? When I, When I think about those kind of aspects of it, it's kind of crazy. I ain't gonna flex.

No, I mean, I thought it was kind of crazy just thinking about, you build yourself up in a company where you're at the CEO level, right? Like, you don't get that high by accident. You work very hard to get to that point of any type of profession. Why would you risk that in any capacity, right? Even if you're thinking no one's going to see us, because that's the thing, right? He just assumed no one was going to see them.

Oh, we had Coldplay, you know, how many people to. 13,000, 14,000 people, whatever, 30, whatever the number is. No way they're going to see us.

Not a chance.

Right?

There's no. He did not leave their hotel or the Airbnb that night thinking that I'm gonna wake up to 70 million people looking at me in the HR lady, not a chance.

Girl.

She was ahead of HR.

Oh, that's how they had them, you know, working this set. That's crazy.

But that's what I'm saying. I'm like, they must have felt really comfortable about whatever the situation was. But once you take something in the public eye, right?

You're.

You're out in public at this point. You had Coldplay, but it was how fast it spread it for me. Ty, I. There's a lot of bad things that happen in the world that people get online and it goes viral, but the video has 70 million views on that. Tick tock. And then having. Go ahead.

Let me tell you something, man. People don't like. People don't like cheaters. Like, especially if they already feel like, oh, you're a man. Oh, you already a CEO. Oh, you think you can do anything and get away with it. You're gonna do like that People don't really with that, in my opinion. Right. I think that, you know, this. This concept that everybody's just cool with, you know, what's the word? Adultery or, you know, your wife, like, people. I think, I think that, yeah, it's like a very serious thing in like the. The communities around. That's why Brooke got so much heat from it. You know what I'm saying? It's like, like you got. I mean, it's like an underlining thing where it can affect you and your company growth. You like publicly out cheating with your. Your wife and you're doing it with somebody that you, like, oversee. That's such a huge lawsuit. Did he. Did he get punished by the company or something?

He had to resign.

Get the out of here.

You didn't know this? He resigned, man.

You know me, man. I'll be sub stacking and.

We'Re gonna talk about.

That's crazy.

And she had to resign.

They messed up two checks.

Yeah, yeah, yeah.

And he probably gonna get that get defined the divorce.

But you know that the company has already started rolling out videos and stuff, kind of reintroducing themselves. I'll send it to you. Yeah, they wasted no time. That's why I was like, well, they're using this bad press almost as good press or at least good marketing, because I didn't know about Astronomer before that I had no idea who this company was. Now I see their videos online and it's like, oh, y'. All. You know what I'm saying?

You know, take advantage of the opportunity. You know, you embarrass us, we embarrass you. But Kiss Cam for a kiss Cam, but you know to be fired if they start. If they go strike a deal with Coldplay and sponsor the Kiss Cam moving forward. That's what I would do if I was their marketing. I'd be like, yo, get Coldplay on the phone. We sponsoring their kids cam for the rest of their touring.

Ty, the person they got as the, like, spokesperson for the video is Coldplay's, like, Chris Martin's ex wife. Yo, they're going crazy.

They're going crazy.

They go crazy.

Like, I love it. Marketing is working.

The marketing is marketing. I'm gonna send you the clip later. I love.

So you know who I love? They got some great marketing. Don't you? I love some.

Don't you.

But don't you market to be going crazy. You see her Glassboro performance?

Yes, yes.

For umbrellas. I was like, oh, shawty, she ain't playing. She not playing. She gonna be around for a while. She gonna be around for a while.

Doesn't she give you, like, Tyler vibes as far as, like, how creative her marketing is?

1,000%. 1,000%. Love it, love it. 10 out of 10.

Bob was going to mention that another concert series that's going viral for positive reasons is SeaWorld. SeaWorld has started to bring in, like, acts from the 90s and 2000s, like Fat Joe, Soulja Boy, Little Bow Bow, Ashanti, genuine to do concerts at SeaWorld. And they said that they did it to bring in more, like, attendance, but they're catching, like, these online viral moments because people are just natural, need to.

Take advantage of it.

Yeah, that.

Y' all need to go ahead and just make that thing his album release and bring all them. All of them. 90 Atlanta, you know, Metro need to go ahead and just follow suit. Going to see where that thing.

That is good marketing, Ty. That would be amazing marketing.

Go ahead, hit him on the phone.

But I mean, and they doing it from, like, July 12 to August 23. So, like, they have a run of show, bro. So I just wanted to highlight SeaWorld. I feel like they on the Red Lobster resurgence right now where it's just like, some good.

I was like, yang Gang, anything I like. Oh, no. I started. I started the pk. I started the PK on the D. He's like, hey, but you got a chill.

But it's exciting, though, man. It's like, oh, I would have never guessed they gonna come on.

Let me see. Oh, but they don't brought it back to skate town.

Oh, shout out to skate town. But that's what, that's, that's the energy right now this summer, man. People trying to have fun. It's a fun song, man.

Nobody had a man. Listen, man, I knew, I knew off of. I want to say late 2020, early 2023. I said that dark over. Nobody want to talk about this dark no more, man. Yeah, fun. People want to be in love. I'm gonna have fun, man. Nobody want to care about all that other stuff. They want to have fun. They don't want to hear about no more depression and this dark stuff you're gonna see. That's why you've been seeing so much of these. The resurgence of like, like the, the indie rock genre and blues and country. You know, at one point country wasn't even competing in the screaming world.

Not at all.

I was talking about country artists from the way that was from like 2018 to like 2021. Nobody would talk about country, bro.

Now they're like, it was rap, R B.

That much pop. You know what I'm saying? Whatever, man.

But you know, but you see how it came back around and people's interest. I agree with you. I think people trying to feel uplifted right now. Oh yeah, it's hard. It's hot. Why do I want to hear about how bad everything is?

People want to praise God and dance. That's what people want to do. Praise God and dance, man. Come on. That glass, man.

I was about to say Tyler, the dance album, but I wanted to ask you, Ty, you. You get into Substack now, right? What is the inspiration behind that? And yeah, platform to build.

Yeah, man, you know what I'm saying? I jumped in the transfer portal. You know what I'm saying?

The transport portal. Okay.

Transfer portal, man. I transfer from Twitter. Twitter rants to, you know, the culture playbook stuff that. You know what I'm saying? I be having a lot of going on in my head. I'll be able to get it out.

I was about to say we haven't had like a great tyrant. Like see really getting into it. Like what is on your mind, man?

You know, I, you know, you gotta almost hit that sub stack ain't gonna flex.

Okay, okay.

They call it the Shameless Plug. But like I got this series I'm I'm doing called History Will Automate itself and it's a 12 part series. Yeah, I Started dropping it. I think it's gonna drop every Thursday starting August 7th. But it's just this thing about. It's just a playoff history repeats itself, right? So it's basically history will automate itself. And it's a 12 part series and it's just breaking down 12 different parts. Another. Another thing that I wrote about was women like, like this whole concept about the things that women are supposed to be held up to do. So it's like these like. I feel like women are superheroes or superhuman. I'm like, bro, you wait a minute. So you supposed to clean, cook, take care of the kid, have a kid, have sex, look good and like be emotionally present for a. That got low self esteem. Like, bro, that sounds like a lot. I'll be single if I was y'. All. I ain't gonna flex. I'd be a single baddie out here, boy, before I commit to all of that. But that sound like work. Why? And they got like, they gotta deal with they bodily feet like they cycle and stuff every month, man. So I wrote a whole. I wrote a whole article about that on substance.

For real. I'm gonna give it a read. How often you plan on publishing on subset?

So I got. So I'm doing a breakdown or Culture playbook.

Sweet.

Volume 1 Every week I take one chapter and I break down Monday through Thursday. So I just dropped one today. So Monday through Thursday for the next. I don't know, like, let me see, for the next 12 weeks.

12 weeks, okay.

Yes, for 12 weeks, Monday through Thursday. So every Monday through Thursday at 12, a piece drops about the Culture Playbook. And I got. I told you 12 part series about history with autopilot itself. And I do it like. I do like the. I got this series that I'm doing on my notes every day that's kind of like this membership series. So it's like, it's like I'm a member of like. Like I wake up in the morning with these things on my to do list, but I never get to them. Like, who's a part of that membership?

Ah, okay, okay.

And so it's like, who's a part of that membership series? So like that's things I just post like on the fly and I just talk about just random like, you know what I'm saying? For me, you know, it's like, like a. It's like a more advanced Twitter that you can actually benefit and you can build community off of it and you can actually talk, you can read like it's not. I'm not gonna be on there and see like some foodie shaking and like world star fights, you know what I'm saying? Right. That's why I ain't even heard about none of this. That like, I. I'm so deep in substack, I don't even really see the wild that be going on.

It's not a place full of drama.

I'm going between sub stack and LinkedIn, like, you know what I'm saying? And YouTube. Check on funky Money. I'm still on Instagram because I repost our client stuff and things of that nature. But when I'm not working, I'm like on my sub stack, like looking at like, dang, I'm gonna write a story about this. Oh man, my lawyer had a funny conversation. I'm writing a story about this and I just started building out these different ideas. So I got about. I got about 15 posts scheduled over the next crazy three weeks. Hold on, let me see. I mean, I got scheduled for real.

Well, we'll make sure we have the substack link in the. The YouTube description so people can subscribe because obviously, you know, Ty, Ty, got something to say. So check out the stuff. Check out the sub stack. Is there anything else you wanna.

I got nine scheduled. I got nine in the draft. I got nine loaded. I got nine.

Yeah, yeah, yeah. But ready to go. All right, so what's tomorrow's story about?

Tomorrow's story is. Let me see. Tomorrow's story is why your apartment choices determines your financial future. Plus the spending audit that'll shock you. So. Yeah, so that thing dropped tomorrow at 12 Eastern Time. You know what I'm saying?

Yeah, I know what chapter in the book that's about. So. Yeah, yeah, yeah, yeah, yeah. No, that.

So I'm just repurposing it, trying to drive people.

Yeah, yeah. Are you linking to the book in the stories in the post?

Actually, the link for the actual website is in the post is in the. The profile. But I'm not. I'm not really linking it into the actual book. Still getting that part of together.

Okay.

I'm also driving people to the sub stack. And then what I am going to do when we drop volume two, like I told you, I'm working on like this mini course that'll go with the book.

Yeah.

And then it'll. It'll kind of like all coincide where the sub stat promotes that. Promote. So we like building like I call it a smart, educated circle. You know what I'm saying?

Educated circle.

So. So we kind of avoid like the nonsense that goes on, like, you know, probably use it from a marketing perspective, but like people that's gonna come and really sit down and read this, like these posts, not short this, this ain't no video. These not videos. These are photos. And reading like it ain't no into it quickly. You gotta actually read. And you know, some people might have questions, some people might not. You know, I mean, but I, I with it. So I don't really care what nobody else, you know, you know me, I'm just trying to get my ideas out. However it goes, goes as you should.

I have one more question for you, Todd. To your point about it being like longer essays, is there a difference between how you can build community through short form content versus long form content?

I think short form content drives people to want to know more about your long form content, right? Like I dropped a video on Instagram like four minutes long and people was hitting me like, hey, where the rest of it at? And I'm like, that is it. That was just a random like there. It wasn't like me. I don't have no longer form. You know what I'm saying? Yeah, I think short form content have drives people. I mean, listen, AI is developing a world where your personal brand is going to be more important, right? You, you have, if you are an expert in anything, you should write about it. One of my good homies for I know for a long time named Julian Mitchell, he said experts, right? You know what I'm saying? And so I feel like I'm, I have come into so much information throughout this journey that I'm an expert in certain areas, specifically, especially when they talk about the music business and you know, taking risk at this point. I'm like expert level risk taker from this perspective, right? And so I want to be able to just put this content out so that people can kind of have more courage now. More we'll be brave. They probably won't take the same risk, but getting some of this information and reading it and being like, damn, I never even thought about it like that, you know what I'm saying? So I'm living my life moving forward as an expert and experts, right, and they, they sit down, they learn, they critique themselves, they get better at grammar, they get better at, you know, troubleshooting. They use the tools that they have to, to make their ideas come alive. And then they don't wait on, they don't wait on people, you know, say.

That, well, Ty, we at the 40 minute mark. Is there anything you want to add? Nope. No. All right, well, then that's another episode of fim. Hope you guys check in with us. We'll have another live stream not next week, but the week after. And we got another episode of FYM dropping next week, so, you know, we got plenty of content coming. Please tap in with us, and we'll see you next time.

Ace.

Bow, bow, bow, bow.

Bowl.