Worldwide Ty breaks down how virality transforms businesses beyond music. Poppi soda exploded on TikTok, gamers build massive audiences through YouTube and Twitch, and live-stream shopping is reshaping retail. Ty's own music went viral multiple times, proving these channels can fundamentally shift a brand's growth.
You know, like Poppi, the soda, it went viral on TikTok. That's a soda brand. Mm-hmm. So just not songs going viral. You got TikTok Shop, you got, you got, you know, live streaming shopping that people are, you know, you got gamers that go viral and they, and they build up their audience. On YouTube, on Twitch. So it's like, it's a whole nother different type of game when you're talking about that. It is so unique that if you're able to experience it directly, and I'm a product of that, I'm a product that I've experienced through music, you know, virality multiple times, and it does change the trajectory of your business.
