How Traveling Helps With Gaining F**k You Money

You know how we're doing.

All right, we good to go? You guys want me to count you in? Yeah, count me in.

All right.

In three, two. Do you know what I hate about introductions on podcasts?

What's that?

It's like the first day of school. Stand up. What's your name? Where are you from?

Homeroom. Yeah.

And it's the feeling that this camera is right in your face.

Yeah.

Like, how can you have an honest conversation when you know the Fed is watching?

If it's always possible, but for the.

Sake of people knowing who we are, I think we have to have home role.

Right.

So who are you?

I mean, I'm Ty based. No, people call me Worldwide. Ty from Atlanta. We rolling this season, too.

Yes, sir. So my name is Yo Also Clayton County Atlanta, and I'm sitting with this man because we have a show called Funky money. You a kid at home, call it F I M. Yeah. But we. We started fuck you MONEY with a company called amp and it was live radio Y. And so let's just start with gratitude. Let's say thank you to everybody that tuned in to us at AMP last year. Galeni Kelton, amp. Thank you guys for just rocking with us. Caleb came through and shot some episodes with us. Nah, came through and shot some episodes with us at just. Thank you to everybody that's been, you know, fucking with fucking money. But now we're into season two, and we in Miami 2AMiami in Miami to start the season off. Why Miami, Ty? What is it about the city that you wanted to get things started here?

Miami is peaceful for me, you know, I mean, you can. It can be unpeaceful for the ones that lack discipline, but Miami near water is where I get my best ideas. And as we spend more time here, you realize you can get better tax rates, so you have more money. And it's one of those things where. This was a place that I first started traveling to when I was trying to, like, get on because I could afford to come here. There wasn't no other place that was close to Miami that, like, had any type of music going on because Nashville wasn't more so thinking about black music than you think about Miami. You thought about, like, you know, lube, talk about E class, all those different things. So besides Memphis, you know, and Memphis really wasn't, you know, somewhere where you going to go to try to get off music because people from Memphis was coming to Atlanta, but to be able to get out of the city. Miami was the first place. Miami was the first time I got on Spirit the last time, too.

Do you remember that first trip M. What was your first opinion?

I mean, the first time I come to Miami, I had this homie that I met named Rob. He's always let me stand and stay in his crib. And I remember Rob was living in Little Haiti at the time, right? And I had Wealthy with me. She had came down and we stayed right across. We stayed right across the railroad track from the strip club. I can't remember the name of the strip club, but mind you, we're Lil Haney. This is like 2009. And so it's dark. We ride, we, we, we, we go. We headed to the crib. We ride by the library. Library got yellow police, crime, crime scene. So we get to the crib. Boom, boom. Wes is like, oh, I think I. We should walk to the store. Like, we walk into the store in Little 80 at 10 o' clock at night. Don't know where you at. And so we used to be literally in the hood when we used to visit, you know what I'm saying? He eventually moved closer to, like, South Beach. We used to go to this one spot and get these plantains. That was my first time being introduced to, like, Cuban food. First time trying to figure it out. Matter of fact, my first music experience down here was I met these two producers name Rock and Main and Rocking Main was producers. This white kid, this black kid. It was friends. PK was working with Luda at the time, and they was working on Luniverse. They had the opening song camp and open the song camp down in Miami. Cooling dre house. And I don't know where their house was at. They probably still got the same house now, but it was on some water, like a lake. And I remember bringing that. PK was like, nah, I got you. Because I was trying to. I'm managing producers, trying to hustle. And. And this had to be like 2008, 2009, maybe 2010. Now they was working on lunivers, like 2010, right? So this happened in 2009. I think they worked on for two years almost, bro. But Rock and Main, they love. For real. Yeah. So we got down. We. We in the house. I get in there. They plan the beats for Luda, for Shaka. They plan to be for Chaka and PK picking some beats, whatever. DJ2 was in the living room making beats. Chains was down there just listening to beats. Ludo was in one room chocking them. Had us in the other room. We sitting on the couch looking out, looking out of the joint. And they see pharrell walking up, so rock was like, lame. I said, y' all better not flip out of here and fan out. So that's when I first seen pharrell's process in miami. That's when I first seen pharrell's process.

What did you see?

Pharrell will go in there. He would play the record. He'll be rapping so singing melody and the artist, like, he'll play the beat. He'll be like. He'll be selling it to you right there. He ain't. It ain't nothing recorded it be that right? And so it's so crazy. That was 2009 in Miami House. As I'm telling you this story. We come back in 2021 at a Airbnb or ren out spot where Brandon farrell is cooking up. And literally, that's when they did waste of time. And pharrell did the exact same thing. Same thing, Brett. Exact same thing. Played the beat. It was in that he. Everybody. They just cutting in the room. Then he just same exact damn near with that. Like, 17 years later.

You feel like that helps the artists get into it.

I think that's how pharrell sells his. Yeah. You know what I'm saying? Because, you know, Brent used that. Used part of that that pharrell was giving him. You know what I'm saying? And I'm pretty sure he used little used way was what he was doing at that point. Right. But that's something that I. I noticed about it now. All these are just like these Miami experiences and that, like, the first time I met birdman was in Miami.

You met birdman in Miami?

Yes. Met Birdman at, I think, a hit factory. Is that the name of the studio? Crazy 2014 out the bitch. You guessed it. Yeah. That was so 2014. So Brandon Thomas, crazy ass running around, chasing Brandon. Tell him crazy. I love him, but that nigga was crazy. I'm in Miami with forte because forte was writing, working with jacques, right? Helping to write everything. Helping Jacques put together records or whatever. So I'm in the studio, and I get a call for writing to go to my. To New York to meet ye. Cause ye wanted to sign him, and ye brought all the producers to work on the Madonna project, right? This is 2014. Like, October, November. I'm down. Fortes cutting his record with Josh. Queens stay in the record. Jock queen this dancing. He that dancing. Spinning around. Move. I was talking about how you. He'll eat Chris brown up. And. And everybody was just, like, just listening to him. But nobody was, like, believing what he was saying.

He was trying to sell it.

He was like, that motherfucker was gonna be like God eating Chris Brown ass up. Nobody wasn't even laughing. We were just like, that's crazy. It just like. Then he'll go away. He'll fall asleep, cut the records. I left my. I left Miami to go to New York. To go to New York for the creation, right? Yeah. Like, as I'm talking to you, I'm like, damn. I meant. That's when Birdman. Birdman came down. Birdman got one of them don't with me energies. Yes, yes. A little bit more like brighter, like Birdman. Like dark boy. Nephew. You know, he don't even talk, especially because he know nothing in the room. He don't. He ain't even talking. You just feel that. You feel that presence in that room. But yeah, bro, Miami. First time I met. Goddamn, first time I saw Pharrell, he spoke. So I said I met him, but I ain't really meet him until fucking 20 years later. Right. Not 20 years later. Yeah, but. But. But then the overall. Just as I'm thinking about these different Miami experiences. You know what I'm saying? And so for me, Miami has always been a place that I have made connections that has helped in some way fuel what I was doing. And as I'm talking to you about, damn, this. This is crazy. As I'm thinking about it, because you know, me and PK in business together, right? That was 2009, when he was like, nah, I got. You just bring him to the studio.

So y' all weren't working together then?

No, he was just like. That was just the home, you know what I'm saying? You're talking about some that was like, you know, we had 20, 23 now, so that was 14 years ago.

I mean, PK comes up in your story a lot. As far as somebody introduce you to people.

Yeah, let me take you to what's.

My man's name that had a crowd world.

Yes.

He introduced you to. That was your person, and he's into it. What is it about PK that you think is just. People are attracted to him, too.

I think that just being genuine, like, one of the things that's really important about my belief, you start talking about, fuck your money. You start talking about removing yourself from things that don't serve you. You start talking about being a servant to people.

Yeah.

It comes with a certain genuine Being genuine and being authentic. I think PK just been one of the people that's always been an authentic person, a genuine person. Even when it's at his home, like even when it's at something that only benefit him, it's his detriment that he's always been like that. So I think for him, you know, those different experiences out like created somebody that people can feel like they can depend on, that's always going to just keep it. But if they give you their word, you know what I mean?

I got you in the spirit of like you leaving Atlanta to go to Miami. How important is it traveling, making connections outside of your home city to make the connections that's going to get you some fucking money?

I think it's very hard to get fuck you money if you don't travel. Not that it's impossible. I think that it puts you in a place where you don't see enough different perspectives, you know what I mean? Like right now I'm not that big of a fan of la, but LA helped change my life. So I have to respect what the city can offer somebody and I have to give people the honest opinion. I can't tell them how I feel about LA today. I got to tell them about how I feel about LA when I first laid, you know what I'm saying? Like when I first landed in la, like when I first like, you know, I'm moving, I'm move here. I can't tell them about how I feel about it now because it's gonna distract what, what mission that they potentially can accomplish. Right.

What year did you go to LA?

I tried in 2014. That's my first time. It was crazy, man. I was like trying to apply for apartments to like the Valley. I kept getting declined, but I don't see so many Mexicans in the spot. I know my credit better than theirs, but like I was like this feel like it's lit racism, right? So I went back home to Atlanta to like get my credit. I had literally moved out there. This is when, once again, it's 2014, at this sneaker shop, this sneaker show in Vegas that Trinidad was performing at and Forte was on performing there as well. So I went out there, I had two luggages. So I flew from Atlanta to Vegas. These two big ass luggages, that's your life. This is my life. These two bags to goddamn with Forte and Trinidad. And then when I left that, then I moved to, I just went to LA with the two luggages, like because I knew I was going to be leaving. So that was my first attempt, my first attempt trying to move To LA Fame was already out there. So Faye was like, man, just stay with me, man. Like, just come out here.

I already got a spot.

So I was living with Fade, and my first attempt, trying to move out there was definitely a failure. Definitely was a failure. But it wasn't a failure because I couldn't move out. It was only a failure because I couldn't, like, get, like, the spot I was trying to get right. And it was crazy because that. That year. That year, if I'm not mistaken, that's the same year that. That we met Drake. Yeah, Dr. Drake, because they had produced his record straight out. I think it was supposed to be for scratch album or something. Apple Dre dunk put in the damn graveyard. But it was one of those records, right? So we met Dre that year, me and F. F brought me with him. And then that's the same year I met Birdman. That's the same year that. That I ain't meet Yay, who's in the studio. That's when we went up to the Madonna. When I went up there through my homie. Through my big homie, Che Pope, Jay Poke, the one that was, like, trying to, like, coordinate everything with, like, Yay and Brandon Thomas.

Right, Right.

But Bibi was there. And I had already knew Bibi from the summer of 2013, because Rihanna was recording at Jungle Studio with Madonna, but they was on different floors. She was running her album, and Bibi was there working on the album. Oh, she bee me on Saturday. You know what I'm saying? This before have My Money wrote that, right? Yeah, BB wrote that. But I met BB the summer 2013, out in La Fa Mountain. What's about Dr. Dre? Yeah. Now you're. You see Dr. Dre, right?

This is Beast by Dre. Dr. Dre. This is Straight Up Compton. Dr. Dre, do you feel like you're getting closer to whatever you're after?

No. It wasn't even Stand Dre that got me close. I'm going tell you what. What up. So in 2007, that's where I met Fade. We got a homie named Dave, right? So Dave sent me this. This song on YouTube called Happy Meal 2 by the Cardigans. And at the time, I was managing one of my high school friends, Tess McLean. He said, Todd, Tess need to goddamn rap over this. I heard the damn sound like this crazy. I gave it to Tez. Ted's like, yo, this shit is nuts. He came to Fade, Fade flipped it, right? And Ted wrote on it, rapped on it. I don't know what happened to that record, right? Faith said, why I go to the studio with Dre. You should come with me. So we go to the studio. I'm in the back, and then next thing I know, Dre's like, man, like, it's so great meeting you. Fave, man. You got some shit. He said, man, you want to hear I'm playing for you. He pressed P, and it was the beat from 2007. Fave slipped that I. That I gave the Tez Ted's gave to him. Same exact beat. That's what, 1,000%, same people, same beat. I was like, what the. On this, you gotta realize, bro, like, this A R is not something that you, like, you can train for, you can't go to school for. Like, there's something to hear something or to listen to somebody advice and hear like that.

That's dope.

You right. All of that is nr. You know what I'm saying?

Just having the ear to know all this.

Nr. Literally, the. I remember getting a call from one of the homies that worked at Atlantic, Gary Leon. He said, yo, we looking for this record for Tom Dollar Sign. So it's something to be, all right. And they had Sample Candy, right? By Cameo, City of Forte. Forte wrote this record. Oh, and I like that. Okay, this sounds like something, you know. So he wrote his record and send it back to them. They really like it. Yeah, right. Well, I ain't gonna say they really didn't really like it. Like, he was like, play it for him, whatever the case may be. So he was just on the waiting game. Like, man, man, Jacques cut the record, man. I think we need to give to Jacques this before Jacques was even hot. I'm like, nah, nigga, you can't get that record. Jacques, we still waiting on these folks. I gotta have. This is my reputation, my relationship. So I don't want them to think that I just be shopping around, right?

Man.

The long story short, that record ended up being one of Jacques Biggie's record. It was.

One.

That sample of the motherfucker, I'm gonna have to find.

You gotta pull it up. Think about this, as far as making decisions, right? Like, in that. In that moment, you had a chance to say, oh, yeah, give him the record, not giving the record. Like, how do you decide what you decide.

Man? Like, it's hard. It's hard to kind of put. Put your. It's an instinctual thing, man. You just feel a certain thing, you know what I'm saying? Come through, Come through. That was. Come through, come through, come through. That beat came from me giving it the forte. And so. So, like, all of these things are happening through these processes, right? So it's. It's very, very interesting. Like, you think about people's journeys, the, like the connectivities of certain things. It'd be wild when you really start thinking about it. And so when you talking about travel, all of this stuff happened when I was traveling, you know what I'm saying? I met Gary Autumn boys in Atlantic with Sean. Gary, all of them. I forgot Sean last name. It was all working out of LA because I was going back and forth, back and forth, back and forth, you know what I'm saying? And only knew one person in LA at the time, that was me. And I'm going back and forth for me, people, whatever the case may be, right? And so all of those decisions, all of those NR decisions, all of that shit was part of, like, this trend of, like, funky money, like the foundation, without knowing it.

The second time moving to la, when was that?

It was the following year. So I failed 2014, right? So like, maybe like March 2015, I left, came back to Atlanta. I'm like, well, if my credit is up, I gotta come back and try to rebuild my. So I came and hired, like, Lexington Credit Fixers, whatever she is. And so I was. I was in the crib. I would just stack my bread up. I was standing at my brother crib. And then I got a call from Chae Pope. He was like, yo, we started this good music management shit. I like what you're doing. I don't want to take away from your business. I want to enhance your business, but I also want you to help me to build this new business. So I was like, all right, cool. I'll come out there and fuck with you. So that was probably like, September, okay, 2015.

Okay.

So I moved back to LA, where I moved you rent. Second attempt was I ended up moving in September 2015. And then somebody had a job waiting on you? Yeah, well, yeah, the paperwork hadn't even came through. I ended up getting an apartment and Che called me like, yo, nigga, like, you know, we ain't finished the deal yet. He moved in. I'm like, fuck it. I had already made my mind up. I'm like, I'm about to figure out this thousand dollars a month if I can't get finished.

You were determined to move to LA?

Yeah, yeah, 1000.

But why LA in all places?

Well, I didn't want to go to New York, boy. I was either between LA and New York in terms of like music industry and being able to move and shape. I wasn't that. I'm going where the weather's good. I wasn't in New York. People in New York, different, like stronger or something. I got super straight on that.

But you remember your first, like New York meeting?

My first New York meeting, yeah, yeah, my first New York meeting. My first New York meeting. This when I was working at Delta, I would call about, like email. I'm like, hey, I'm in New York. We want to meet. I got some music, I want to play whatever. They was like, okay, cool. I moved the fight. Then I flopped there for the day, did a meeting. I think my first New York meeting was with. I can't remember the name of the anarch, but he was R. Kelly. And off for the longest. I was taking the meeting with Cersei. Okay, that's first. That's the first New York meeting I had. Wayne Williams. Wayne Williams, that was the me.

But it's not like those are the two places you have to go be making any money in music. You gotta go to New York.

Not now, not now, but at that point.

Yeah, but I guess now because you don't have to travel. I don't say you don't have to travel, you don't have to be in those cities, you don't have to be in those major hubs. But as technology progressed, how did you find that balance between like working your hustle line and then being in people's faces?

I think working the hustle online and being in people's faces making a better executive, it makes you a better businessman or woman, and it makes you just a better, well rounded person. Because what's happening with the new way that technology is happening and making the world smaller, but it's also making interpersonal relationships more distant because you have so much access faster so that you spend more time speaking to more people, but you won't spend more time building with one another. So another thing on when you start talking about like your money, your money, the basis of it is a community thing. You know, when you get, when your community get you money, you start, you start seeing life differently because there's always one or two people out of the crew, they kind of like blow up or they have something exceptional about them that attracts other people into that space. Right. I recently read this case study about Jay Z decoded book and how Dragon 5, this ad agency, launched the book and what they did in 2010, it took all of the 300 pages of the book. They put them throughout the cities of all of the places that Jay Z wrote about, like what he's. What he did was inspired at. Right, Right. One of the lyrics was inspired in Vegas. And I remember seeing this video of Dane talking about Rockefeller Vegas trips and how Emory got his name as Vegas Jones. Yeah. How he'd be hitting like 20,000 rolling dice.

Yeah.

Those group of people created something that. Where it was able to give everybody some level of you money. Rather they stay with ho. Rather they stay with Dane. You think about now, like, look at Cameron having a new hit show with Mace.

Yeah.

Right. Two of them had a situation with Puff, situation with Rockefeller. All of it kind of went different. Like now we're talking about. It's 2023, they have a hit sports TV show.

Not even music related.

Not even music related. You know what I'm saying? So you talking about, you talking about shit like that. That shit is like. It shows how impactful it is with community. When you start talking about fucking money. Especially when people around like hustlers may work hard, they really try to see how to connect those dots, you know what I'm saying?

I like the story about Fabe because Fabe is such an instrumental person in your journey as well. But I remember you telling me just about the first time you brought Brent out to la, going to Fave Studio and just working a in Paradox doing that whole project in Fave Studio. He didn't charge you and in response you gave him a record and you told, hey, release this yourself. It's all in this book. See this book right here? It's all stories in this book.

I'm actually mad about that too. Why? I'm mad about that because that record was released in 20. 17. Right. Because 2016, we tried Paradox, who came out the same year, 2017. Man, I was in the house with so many producers. I should have had every last one of them producers doing the same exact thing. I had about 7K tr.

Well, why, I guess did you not just. Okay, what were you thinking? You gave the fave in particular, like, the advice you gave babe was to pit it out under his name featuring grandfathers. That advice you gave him, was it just because you wanted to show, like, support because he supported you? Like, did you have something in mind other than.

Well, my first thing was promote Brett Fias. Yeah. And the second thing was, hey, you have all the money because you helped us put the, you know, put these different things together. But I wasn't thinking about promoting Fade. Right. Because at the Time I wouldn't have run managing producers and I didn't understand the producer business the way I do now. Right. If I would have been like, yo, Fade, put this record out. Then boom, we're gonna get one. BB Put this record out. We gonna get one with Stara. Because fate put me on with Star. He put me on a coat. Chloe, Holly, they doing clothing. Holly put that out. He would have had a catalog of records, artists that, you know, he been early on that. That people didn't really like. No. In that way. You know what I'm saying? So he had 10 records.

Yeah.

Between 2017, 18. If we just kept going and we.

Looked at as a producer that's keeping the early high new art 1000%. You can't buy that kind of like recognition.

No.

So, okay, so you were thinking ahead, but you didn't see it all the way through.

Brandon Thomas was on it though. Brandon Thomas was super early on trying to put all artist on his. He just wanted to be an artist and rap and sing and it would throw it off. But when he was just producing and just putting the record, wanting to put the records out, he was on that early. This is like 2014.

And a great example of this is Metro just did End of the Spider verse soundtrack and this on the Metro boomin. All these artists feature in Metro booming. So you again. It's like that kind of business model is fully functioning now back in time. I don't think producers are really doing that.

Yeah, I was screaming was 2017. At the end of 2016, when the labels got the. The revenue that they had made in 2016. That's when they knew all screaming is real. But people still hadn't caught on to it. We put that record out now. Today that record for Fade is generating so much money because of that seed that was planted. Yeah, we talking about 2007. That was six years ago.

The way he told it to me was at first the record was making a couple hundred dollars, so then it would make a couple thousand dollars. And then he was like, it's paying the ring in my studio and at my crib now. And that interview was 2019.

Yeah.

So I don't know how much money the record's making now, but I wanted to bring that up because Miguel Sure Thing just caught a whole second life. Right. I think 12 years later, dude, what did you think when you saw that was going on? Did you think like, okay, we extreme my. Not only does it work, but it can revive old songs?

Well, I didn't see that you just.

Put me on something.

But what I have seen is lollipop, Lil Wayne, Lil Wayne, lollipop called Win from earlier this year on TikTok. Really? And resurfaced it. One of the newer ones that resurfaced was Race Car by Tracy Chapman. Because country artist had covered it. Country artists had covered it.

And it's a surge.

Yeah, the surge. But see, the thing about this, man, this whole thing, I figured out this. I didn't figure it out because I knew what I was doing. I was just going off a certain instinct. But the only thing that I would have changed differently, and I don't even want to think about changing it differently because it just probably would have messed up everything else. But the amount of music that I put out when I was putting out music, yeah, think about like the end of 2016, but I bring home Episodes, put out a summer single, put out a wintertime record, put out crew, then the top of the year, January, put out Sunder Project, then put out the Language record in February. So I was putting out records, I would have put out way more records, you know what I'm saying? I put out way more records because the way that the records age, especially when it's good records, everybody's in this motion, you know what I'm saying? And so the thought process of it, I was just. I didn't know that it was so cost efficient. I thought that every time you put something out, you had to put some more money behind it, you know what I'm saying? Yeah, but that's the only thing, man. Just put out more records.

Would you advise people to do that now?

Yeah, it's because it's a catalog business, if you understand. You have this thought process. Content is king. Even all this we doing right now, this is going to turn us. This is going to turn into something that's going to build up a catalog of intellectual property that we will be able to license, you know what I'm saying? Just being able to sit down talking about these different journeys, inviting people into this world, you know what I'm saying? Creating a lifestyle around it, creating merch around it, you know what I mean? Then you gonna just. Something is gonna hit, and when it hits, then it's gonna start feeding into what your catalog and things are, you know what I'm saying?

And it's like as long as something hits, right? Something hits, everything around it also catches a search.

It's the same thing about, like LeBron. LeBron hit, all his friends caught it because they was prepared they was willing to do the work, you know what I'm saying? Like, Drake hit all his friends, you know what I'm saying? Like, something hit there. Especially when a human hit with a product hits, you know, I mean, it's. It's that surge around it.

What was your first hit?

I mean, I would technically say my first hit was crude because that actually benefited my life, you know what I'm saying? But my first hit that I was around, that I. I was able to benefit from. From information to turn my swag up because Natural Disaster produced it. And at that time, the. That was managing Natural Disaster, and that Natural Disaster was signed to. I was with all the time learning, right. And all those different things. So that was the first time that I saw music. Natural Disaster was in college for the basketball scholarship, getting $10,000, like, ASCAP checks every quarter or more.

You probably swag.

Yeah, bro. That man was on a full scholarship in college at Kansas, Kennesaw State.

You know, that wasn't even Soulja's first hit. That's Soulja's like, he on number 10 at that point. But it just kind of shows, like, artists that stay in it and say cutting records. Because I feel like when he caught my swag on this is coming after, like, a dry spell of Soulja. Like, he had already kicked me through the phone. He already cranked that. But it's not like he was dropping a hit every summer, but when he dropped one, when he. When Soulja Boy catches a hit, he catches a hit. So I think this is always something artist to remember. All because something's dry now does not mean stop now.

Everything's about going into the future. Everything's about owning your content. Executives are seeing creative ways on how they can turn their skill set into talent. Talent is turning into executives. Being able to identify what business work for them, what don't work for them. The truth of it all, everybody's really.

Trying to get some money.

Everybody.

And for the people that don't know Ty, what is funky money?

Funky money is a aggressive way of saying, I want to build a financial world around me that I can move myself from things that don't serve me. You know what I'm saying? It's a form of mental health. You know what I'm saying? He's like, if this don't work for me, I've set myself up through community and through financial means that I can pull back from this and I don't.

Have to do it now. As your life has gotten more busy, had to kind of not only talk to more people, but have relationships with more people, work with more people. How have you protected your mental health through all these changes?

I think the biggest way that I've learned how to protect my mental health is let humans be humans. I think we put a lot of pressure and control on trying to control somebody to do what we want them to do. You know what I'm saying? So for me, I just be like, shit. But that's what they want to do.

That's cool.

I'm like, you know, know, it's not put me in harm's way. I might not like the decision or it might even mess up the business. I'm like, it is what it is. I ain't tripping. So for me, I. Mental health really stands with, like, letting people be who they gonna be, because then I can decide if I want to be involved in this or not. You know what I'm saying? And that's like my biggest way for my personal mental health. I don't want to be tripping on those different things. I tell every man, if you want to be exceptional in life here on earth, two things you got to do. There's no way you're going to get around these two things. One, you got to control your sex drive. You got to be able to control what you do, what you did. Two, you got to relinquish all control that you want to have over there. And if you work your ass off and you do those two things, you're gonna see success way differently than anybody in your family. Because men biggest downfall is that they try to control women certain ways. They can't. They can't resist. You know what I'm saying? And women's biggest downfall in our community is that they don't invest into the right black man, you know what I'm saying? Because. Because the heart is the heart. Heart take you down these treacherous. These treacherous lanes. Now you in the bed with this controlling ass. He ain't going nowhere fast, you ain't going nowhere slow.

You know what I'm saying?

And it's just what it is that's a part. So, yeah, you know that.

So you turned 39 this year.

Yep.

In your 39 years of life, what is the biggest lesson other than, you know, you just gave me the gym. But just for you personally, like, in your journey, what have you learned that you still apply to your life every day?

Anger management. I learned anger management also. 2014. No, 2004. 2004. That's my biggest in 39 years. 2004, anger management. When I learned anger management, that's when, like, I started, like, understand life and my progression better. Because, like, when you learn a skill set like that, you. You one, you elongate your life span because you don't find yourself in situations that, you know, you'll be tricky. You get locked up and getting shot for murder, whatever the case may be. Then you know, your heart rate, blood pressure, like all that shit is always manageable. Then you can make very clear decisions about how you want your life to be. You know what I'm saying? So my biggest lesson, my anger management.

So I was going through my library. I saw this book. I gotta bring it up.

Oh, man.

Ask you about.

It's like the third book I read in my life from COVID to cover in 2011.

So break that down for me. Where did you find this book? This is 10 of America by Steve Stout. If you don't have a copy, please go get you one.

You got to. You know, it's funny, A woman. A woman gifted me this book that.

Was gifted to you.

So I was dating this woman. I was working at Delta. It's my first year at Delta. She was in Little Rock. Little Rock. Little Rock, Arkansas. And she must have heard me talking about the book. And so I flew into Little Rock one. I used to go there probably like three times a month, right? I'm going to Little Rock, Arkansas. She was in the military, and I get to the car and she got the book. I was like, oh, you must have heard me talking about. That's how I got to. Yeah.

And you made it cover.

The COVID I read a mother now. What.

What about this book? Captivated.

I was already. I need to reread it because it's been so long ago. I need to reread it. I was always a fan of the Commissioner. So I was like, man, you know, just like some of the ideas.

There's a lot of information in history in this book about hip hop marketing, about how Steve Stout executed deals. There's a lot of people relationships in there. I love the book because it starts you at his point of entry into the world, but also hip hop's point of entry into the world and how this global before it became a global phenomenon, just the way it was in New York City and how it moved New York to the world and the way he saw it. Not only did he believe that hip hop was going global, he believed that hip hop could enter the marketplace of fashion, of liquor, of McDonald's. It didn't matter where Your company was. You could insert hip hop there, and not only would be profitable, you'd be cool. Stout understood the power of being cool.

I mean, you know, style of hilarious nigga too. But, like, reading this book and this book, the reason I want to go back and read it again, because all of these concepts relate to today. That's what make a book great. You think about reading it, you realize, like, it's very relevant.

There's a part about selling mindsets, not selling product that I thought was extremely. Just as a. As a concept, just as a phrase. I thought that was something that you can take with you anywhere.

Yeah, it's gonna be crazy. Like. Like the culture. The culture playbook volume, too. It's gonna be so hard because I'm so inspired this year. I'm finished running in Africa.

Why are you so inspired right now?

I think that it's a. It's a turn of, like, it's a new dot boom, like, dot com boom happening. Like with. With. With AI, with. With blockchain, with web3, with how. How the. The independent mind, like, transfer of wealth. There's so many different things happening from you seeing superstar talent becoming executives and coming out and talking about it, you know what I'm saying? Like, I was looking at this interview about Chameleonaires and, like, what he was, how his brain was functioning. You know what I'm saying? When you got somebody like that that's functioning like that with a brain, you talking about a different level of, like, growth potential, you know what I'm saying?

I just saw him in the commercial.

I got a commercial with him and.

Just understanding everything he's been doing, it's just like, wow. You might have had one song in, like, 2007. That's huge. But, like, you weren't just a rapper.

Yeah, you were so much more.

It's all up here.

Yeah, I got to figure it out. But we gotta go do Funky Money and Saudi. My man know they got. They got a crazy studio. It's like 22 studios. Got a part. They got like six podcasting rooms, all that. So I'mma hit. I might. He gonna be one of the interviews. I'm hit. I'll interview you for our show. We're going to go outside. You.

You got 20.

We gonna probably. October, they call it a music season, but it ain't hot. Hot.

Okay, so they got music season.

Yeah. That's like October, November, but it's gonna be that fight. That flight. 19 hours.

19 hours.

Yeah, that flight is a hype.

Let's meet the longest flight.

Huh? The longest flight. Longest flight was to Sydney. No, no, the longest flight was. No, no, no, I'm lying because I broke it up five days. My longest flight was to Cape town. I had 22 hours layover in Paris. From LA to Paris, Paris to Cape Town.

I know you usually sleep on flights, but that's a long flight.

Oh, I slept. That's up. I slept the whole way.

The whole way.

Yeah, yeah. Something on me. I'm not gonna fall asleep like that. I'm like, I'm terrified. I think I'm terrified.

I was sleep all the flight.

I be trying to get work done. That shit bad. I'm ashamed.

20 hours is crazy.

Yeah, 20 hours crazy. So yeah, I look forward to like season two like type of people that I want to interview. Literally I'm going to all of the wild sporting bit. It's this black woman that I just met. I don't want to her name up, but she has won like three soccer championships. Professionally. She's her own talent. She's her own talent on screen talent. She does, she covers like soccer globally. She's in London. No interview I'm gonna hit her to see. She probably interview her. And in November because we're gonna do you money and Vegas doing Formula one.

You did Formula One recently, right?

Yeah. Yeah.

How was that?

Formula one? Loud, loud, loud ass cars going in circles.

What got you?

It was great experience though.

What got you into it?

I'm going to every sporting event I can think of. Racing horse. I'm going to see everything, tennis, everything. Because now I'm just inspired to see how people live in different worlds. They're all interconnected, you know what I'm saying? So while I'm studying for my NFL certification and we build in the sports business, we'll be talking about this. This is just another piece of like lifestyle content. It's wellness content, but it also don't have lifestyle component to it.

But there's a wellness to entering new environments such how people operate. That's very cool. What was the first event that you went to that you were like, I don't know nothing about this.

Formula.

And tennis and tennis.

Tennis and Palm Springs. Hitting that ball fast as hell. Yeah, I'm gonna go to the US opening in LA in golfing. I'm gonna do my first golfing class, my first golfing like outing in LA. June 24th. I gotta go buy some, you know what I'm saying? Golfing.

So you've never gone before?

No, I've only did Put. Put topgolf.

That does not count.

I know it'll count, but in my mind, I feel like, you know what I'm saying? That might trans. It might translate. I think I'm gonna be good enough.

You got to focus.

They better not let me be good at golf.

You got the focus point.

Listen, y' all niggas done let me be good. I'll be mopping these old n on the court.

I want to. I want to go back real fast to this book. How old were you when you touched it? And who was that tie?

2011. 2011. I read this book in October 2011. That was 12 years ago. So that mean that I was 27. I was hustling, doing the same. Yeah, I was traveling, I think, like a month. I got this book a month prior. I was coming from Brazil.

Oh, wow.

Yeah. St. Paulo. I haven't been to Brazil yet, but I'm going back to Brazil because I met a. That's the head of World Surfing League. I didn't even know they had a league. You start surfing. I'm not gonna go surf, but I'm definitely going to a competition. I gotta hit them up so I can go ahead and, like, line up all that. That's fire.

That's so hard. But I guess at 27, did you imagine your life being like this now?

Nah. I think as black men, we don't plan to live long, so we. It's hard for us. It was really hard for me to see past 40 when I was in my 20s. Like, I just couldn't. It wouldn't register, like, to see past 40 and 50 and like that. It's like you don't think about that because you lose people so fast so early, so consistently. You read about it happening so consistently to people that look like us. I'm pretty sure there's a lot of white people that die before they 30. Well, damn. We don't see it the way that we see it when we die.

Maybe also because we see so many white people as old people.

Well, thought I'm saying, you know, I.

Mean, as the majority, you see them everywhere.

Yeah.

But there's a sense that, like, if you think about how that artist collected the 27 clubs of people that died.

27.

A lot of those people are white, but you don't really hang on to that. Like, I'm afraid to get past 27.

Yeah.

That just seems to be very particular people. When you're black, you're a very particular person. Make past 18, you know, so I. I do Think that there is something about say something to what you're saying because I don't. I don't think I imagined I came back 30,000 times.

Yeah, I mean you know, you just gotta stay inspired. I'm saying that's, that's what I'm doing. I'm just staying inspired.

If you had to say something 27 year old Ty nothing you gonna solve.

Nothing Docuser to up whatever happened right now. That's true. Nothing. I'm saying nothing that let him keep doing it. What are you doing? You know what I'm saying?

I mean obviously it worked out.

It's working. It's working and we're still figuring it out. Yeah. Yeah, that's pretty much it, man. That's all we got for the recap.

For the recap.

Yeah. This the precursors before the real stuff started.

Well, you want to sign up for anything?

No, I think that you know we. This is going to be a more visual, visual season. I'll see a lot more moving around and not, not, not just sitting still. You know what I'm saying? You know, really, really trying to capture some really unique individuals that we want to interview that's doing things that has brought funky money into their life. You know what I mean? So that's what I'm excited about.

Tell them about the book.

Oh yeah, man. You know you gotta go get the coach playbook. You know volume one. I'm saying Shameless plug. We've been, you know, it's crazy. Like I think we probably sold about 400 books. Congratulations. Yeah, congratulations. I think about 400. I haven't did I stopped like I stopped. You know when you, when you own something, you know it's available you just stop counting like you did like the first week thing. First weeks.

The first sellout.

No, but, but eventually you know one of these famous, famous gonna talk about it and then it's gonna go to the top bestseller list.

That's 400 independent books.

Oh yeah, yeah, yeah. 1,000%.

Not just because we try to sell more books but we trying to spread more knowledge. I think there's a lot of knowledge in that book.

And make sure you come get tenant. Go and get tenant of America. You know what I'm saying?

Being selfish with ourselves.

Yeah. Oh yeah. You can go get a book on thecoacherplaybook.com to Amazon. Eventually we gonna scrape one these big publishing deals. Somebody gonna come in and give us a bag. Better get in there too. Or you can pull up on me. Usually have some of them on us. You know what I'm saying? We g. We're gonna. We're gonna load up Atlanta and have them. Have them in storage unit.

Yes, sir.

So we ain't got to keep paying them. High shipping rates is crazy. 10 pieces, 20 pieces, but. Yeah, but that's. That's how we can wrap it up.

Yes, sir.

See y' all next. Next episode. Yeah, you might. You know what I'm.