Kai Cenat went from streaming on Twitch to becoming a commercial star. The platform let him build an audience and launch other creators who appeared on his channel into their own success.
I do think Twitch kind of brought in a new kind of influencer of just paying attention to what Kaistina has been able to do with that platform solely has been really interesting because he was not famous. He was not somebody that was known outside of, like, live streaming and how he's been able to turn that into. He's in commercials now. He's been able to bring in other influencers or I guess I don't know if you call them influencers, but interesting people who can now later on have influence because they've been on the channel. To your point, it's kind of like he utilized the platform to bring people's attention to him and not just what he was doing, because he does a lot of different things.
