Layoffs, Layoffs, Layoffs

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Thank you. That's why you wreck.

Man. Resting, bro. Back tomorrow, cuz. I gotta go to Atlanta tomorrow to shoot with Sherry. And then Tuesday I go to Indiana for NFL combine after that for five days.

And we are back with another episode of fuck you Money with Ty and yo, man, Ty, I'm. Yo, Ty. N. We in Miami.

Miami, baby.

Very nice day out. You know, Ty, it's February 2024 and something that's been going on since I think the beginning of the year, actually in the last year, mass amounts of layoffs in media, tech and gaming across entertainment. Right now we're seeing layoffs and we can't talk about Fuck youk Money without talking about the nature of the businesses that people operate in.

Yeah. I mean, the reasoning on why Fuck youk Money is like a thing that has lived and been active even before the show was because people can identify like, okay, where is the safety? The safety is really only in having your own infrastructure, right? Your own resources so that you can dictate what kind of life you want to live. Right? So that's really the essence of the fuck you money conversation. Right? But then you're able to pivot and make decisions faster to kind of like be ahead of a curve. That's another way of having fuck you money, right? So we think about like Warner Music Group, right? You know, people always have these different positive and negative connotations about record labels historically, right. A lot more predatorial than positive. Right. But there's two things that's happening. So January, Warner Music Group posted their biggest quarter and fourth quarter as far as engross. Then they laid off 10% of their staff right now, I don't have the itemization of which department got laid off the most.

Right, Right.

But what we can tell is that Warner is positioning themselves and getting ready for what the future could hold. Right. And the future could hold. One thing is there's AI. Right? There's AI that's like creating records. Two, the independent sector is growing really, really rapidly. Right. Three, with the independent sector growing so fast, that is really changing an arc. Right. And so if anybody knows how the record business works is that they give a lot of money into artist development, well, artist discovery and acquisition. Right. 100%. So when they are being able to say, well, instead of me spending $4 million in budgeting for ANRs, right. I can lay off these different individuals. Or they can say, well, I might as well just bet all my money on NR ing and get rid of my digital, digital team, get rid of software team, all these different things. Right. And so what ends up happening is these elements they started to really focus it on, okay, what are the things that's gonna affect our business? Right. And how do we grow from that? And so Vice Media was another one that sold for 50% of what they was acquired for by Buzzfeed. Right.

Just happened.

Just happened. But see, that's different than Warner because Buzz Vice took a loss from the original owner. Well, the owner that acquired him, and it took a 50% loss to kind of save their bet. Right. So they didn't go bottom out. And with that, still you had to lay off people. So the new owners come in, they get a 50% discount and then they lay people off. Now, those are two things that you can take into consideration of that. One, the business probably wasn't ran this property spent too much money, whatever the case may be, probably too many people that they was hiring.

Also too much was changing in media. Yep. Because they're not even actually going to update the Vice website anymore.

Right.

Which feel like to me, that's like great ip. Right. People know Vice people have been going to the website, but somewhere along the way with traffic, it was not bringing in enough profit. So to cut that out completely says a lot about the new owners and whatever their focus on the future will be.

Well, 1000%.

Because everything you're saying, Ty, is about people looking at the future of their businesses, not just like what has worked in the past. AI is new. They have more AI jobs being like for hire, people trying to get higher for AI jobs than the actual layoffs. Right now, just thousands of jobs in AI is looking to be created currently while you got 30,000 tech jobs been laid off since the end of last year.

Yeah. And this is what's so interesting. I seen something on Instagram where it was this white gentleman and he was saying that, you know how people saying the future is that you need to be teaching your kids how to code? You need to be teaching your kids how to code because in the future that's going to be so important. Right. He said, I completely disagree with that. I disagree with it because the goal is to make co. Make it so that you don't have to code. Right. He said. So that's where AI is being introduced at. That's where all these different software has been introduced. That. Where you don't have to learn how to code, actually.

Yeah. It's props.

Yeah, you don't have to learn how to code. The technology is going to do what you want it to do so that you can actually still be proficient in what you actually are great at and not having to learn a whole new skill that you're not really as passionate about. Right. So another thing that we can touch on as well is like with Spotify, Spotify been doing a bunch of layoffs over the last like six months. Right. And one place that really, really took a hit was their podcasting division. Right, Their podcasting division. They laid off a lot of people in that podcast and division because everybody's still trying to figure out podcasting. I can't remember which company, Snapchat, just had a bunch of layoffs as well. And I can't remember if it was Apple or it was Amazon. They got rid of a whole department.

A whole department. Yeah.

I can't remember which company was. But they got rid of.

I know, I saw Amazon just had some layoffs. I don't know about a whole department.

Yeah, there was a whole department one of the companies got rid of. It was a developmental property that they were trying to figure out. And I don't know if it was the AI side. I don't know what it was, but they got rid of the whole department because it was like a developing thing that was doing a bunch of discovery, trying to test out things and all those different nature.

Now, do you think having leaner teams allow for businesses to grow longer?

If your leaner team understands how to utilize the tools that the Internet gives you. Right. I'm finding so many different AI tools, like to help drive some of the promotion and those different elements for our just overall brand and company. Right. That I'm just like, do I need to Hire three social media people or do I just need to hire one and let them oversee all the technology? Right.

I mean, one's a no brainer as far as keeping it lean.

Yeah. Cause you're cutting, let's say if your budget is 150,000 to go, hire three people to do social media for 50,000. But if I just hire one one, I automatically cut all my costs by 66%. Right. I spend a third on payroll for one person. I spend another 20% of that same budget to just operate a whole bunch of accounts that can do a lot of automation. Right.

And automation speed. Yeah, just makes it faster. Do you feel like based on currently last year, were you seeing as many AI tools, Do you feel like the AI tools are growing rapidly as well?

Oh yeah, yeah. AI tools are growing extremely rapidly. I mean, you know, you just had open AI that got text to video, right?

Yeah.

You know what I'm saying? You know, I was already using Cap cut prompts in AI and chat GPT 4.4.0. I was already using, you know, Cap Cut and Wikipedia prompts to create videos that was as long as eight minutes long. Right. And these was just, these was even like pretty, pretty, really pretty videos. But it was a reference video. So I can give the editors to like recreate something that looks way better, right?

How do you like that process?

It was super simple, you know what I'm saying? Even the process of chopping down our content from fuck you money, right? I was showing one of the homies on it and she was like, man, I'm doing all this stuff by my hand. I boom, boom, boom. Opened my laptop, pressed one button, seen her 12, 13, 14, 15 different templates already chopped up already. You can click on it. And she was just like, what the fuck is this? She was like, so you just uploaded the shit and then it just chopped up 35 different 30 to 1 minute long clips, entitled them and then you got templates that you can like place them in. You can play with a font. Yeah. She was like, yeah, sign me the fuck up for this. I need to use this because I'm like doing this by my hand, trying to make sure all these different things are in place. I'm like, now I get it. But nah, you don't have to do all that.

And like what she's doing is a job for somebody.

Oh yes, that's what she said. She said I won't be able to maintain this. Right. You gotta realize obviously I do a lot of shit. So on top of what V is Putting together on top of what you're doing, on top of the technology we're using, I'm just sitting at home. Every time we get a final video, I'm chopping down three to eight pieces of short form content that's averaging about 30 to 40 seconds long for the release and a consistent promotion to drive it. So our IG page has nothing but video content. It ain't gonna be no photos, it's gonna be all reels, right? You know what I'm saying? And then you're gonna be able to like those are the things that's gonna be going viral when people like grab these different pieces. So I'm only posting reels. Then the reels are gonna be promoted on Instagram story. I'm not really posting no photos, right? Because we, we're not taking, we're not, we're not photographers, we're not having these conversations. So our fan base is gonna be driven by the audio and the video or what they're seeing and how they're moving 100%. So we're talking about Instagram six to eight pieces of content, you know, on Instagram reels weekly, right? Every really, every 12 to 13 days. Right now we talking about those different things being shared across the web because people are picking them up, resharing them, remixing them, all of those different things and then doing the same exact thing on TikTok and on YouTube shorts.

And if we got guests, this is easy to just give them a drive with all these videos in it. So if they just want to post one or they want to share as well, it just makes it easier for everyone to have access to the content. And that speed is obviously going to help grow the brand. But I guess the hard part about what's going on right now is what about all these positions and jobs? Like how are people going to be able to find roles if AI technology is actually working faster than a person?

Well, I don't think that people won't be able to find jobs because of AI. I think that what's going to happening is before AI people work well, before the Internet, people work really, really hard because they had to. The Internet came along and over time with social media being introduced to the web, whatever, people got a lot laxed and lazy, right? What AI is going to do is AI is going to be the technological aspect of what happens before the Internet was here. You're going to have to work hard again. That's what AI is going to create. AI is going to make it so that you have to work hard again. It's not going to be none of that, you know, you know, you're doing this, you're doing that, you can just. No, you're gonna have to work hard again. And I think that's what people are really missing. And that's, I think what people are like really afraid of when it comes to AI because it's going to make everybody that's trying to do something work hard. And if you already work harder, you got to worry about it.

Right? But do you, do you think this is. I just like the timing of the AI boom and the layoff circumstances going on right now. I'm just trying to figure out how is that going to affect, like, I guess like the entertainment market.

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IT Technology has always pushed humanity forward. Yeah, right. Like, like technology has always pushed it forward. So like before AI became this like relevant, right. You know, think about we work, right? Or just having regular office space. People started working remotely, Office spaces start to struggle, right? There's gonna always be something with technology that's gonna drive it. Point of example, social media created this element where the kids became more introverted because they wasn't forced to go outside and develop those skills. Right? So now people have full blown relationships on the web, that is their ecosystem and they don't have to go out and like really mingle and deal with nobody. Right? So it's arguable to say that before the Internet was here. And when I say the Internet, the speed not wi Fi, not dial up. Yeah. The speed to be able to live chat somebody.

Oh yeah.

Or to be able to play video games against Each other through the Internet. Absolutely right. Internet gaming people was more sociable. You had to be. Yeah, you didn't have no choice. Right. So social media created a whole bunch of new wealth, new revenue, new faces, new opinions, new journalists, Right?

Absolutely.

But it also created a whole batch of kids who are low self esteem, they have anxiety, more anxiety issues, they're more prone to suicide, they're more prone to like being an introvert. And they didn't get an opportunity at 5 years old to be pushed outside to go and play with their friends. Even if that was a little weird because I before the Internet I had friends that was weird. They're all kind of weird. But back then there was nerds or like, you know, they like to read, they like to study. We used to think that was, oh, weird bro. Like weird because you can still be.

Introverted, but you still had to go outside.

You still had to go outside.

Still to go outside. And to your point, just about the video games, I just remember having the kids in the neighborhood would have to come over to your house to play 2K, 1000% y' all could not like, oh, I'll see you online or some type of online what? Nah, I needed two controllers.

Yep.

I needed two bodies. So now that has completely been eliminated as a need. You don't need to do that. So obviously that affects everything. Like you said, new wealth, new people. But also what are we losing from what we left behind?

I think what we're losing is lazy motherfuckers. Yeah, that's what I think we're losing. AI. Listen, AI is going to make you you. If you're not working hard, I can't even say go get a job, you know what I'm saying? Because every sector of business globally over the next three to five years is going to have some level of AI automation.

They don't. Yeah.

Every element of it. When you go to a football game, there's going to be a AI technology somewhere embedded into that, into the experience. Into the experience. It might be soon as you walk through the door, your tickets is already scanned. You don't even got to pull your tickets out. Like there's gonna be some iteration of it.

I see what you're saying in every.

Single element of it. So if you, you don't have to adapt AI at all, but you better learn how to work hard at what you are really good at. Or you better become very skilled at plumbing. You know, locksmiths, you know, contractors build people that are handyman, like you know, things of that nature. But even then, the technology is going to find a way to put more efficiency in the market. That's all it's going to be. You're not going to be around this motherfucker. Just lazy. You know, the era of, like, it's funny, the music business might even become. The talent might even get better digitally because they can use AI to make them sound better. Now live, they're probably still gonna be terrible unless that technology can travel with them. Right.

Cause autotune at one point was like a technological advance 1000%. So you saw what happened with singers, but now you're talking about being able to just really go edit vocals 100%. But what does that turn the live experience into?

Well, the live experience is still gonna be the live experience. Because people are gonna wanna leave out of their house. Their houses. Humans don't wanna stay inside no pandemic. We're not bears, you know what I'm saying? Like, we crave adventure, we crave innovation. That's the only way that we evolve. Because we always wanna go outside, overly curious, all those different things. You know what I'm saying? Cause you gotta think about the difference between a person wanting to. This is a human in a nutshell. A person wanted to jump off this ledge cause they're curious on if they will be able to fly, versus somebody who is mentally unhealthy and they want to commit suicide. That's the human in one ball. Elon Musk will probably be like, I want to see if I can fly. I got this new pill that I've been fucking discovering. And it's supposed to make you levitate. And I gotta test, I gotta try, right? That's not a person that's gonna jump off the cliff, dive off of this motherfucker because they unhappy, they don't want to be here. That is the human experience in a nutshell. We're either curious or we don't want to be here.

One or the other.

One or the other. Yeah. You know what I'm saying? So, like, when we start thinking about, oh, what is AI going to do for jobs? Make humans work harder. That's what humans been doing. The entire existence of humans. It's only this short period of time in history, from 1998.

Yeah.

Maybe to where the Internet was birthed to introduction of, let's say the introduction of AI in a marketplace. 2020. So from 98 to 2020, right. This is like the Internet boom. That short period of time humans was lazier in the history of human existence.

Right.

You niggas that built the pyramid were lazy. The motherfuckers that was, you know, walking miles and miles to go from one part of the country to the other part of the country. People that was even doing in war. There was no lazy human failing, selling.

Across the planet, bro.

There was no laser, bro. Just think about it. Right? At one point, there wasn't no elevators.

Yeah. Stairs.

You see what I'm saying? It's a short period of our existence in the billions of years. Right. That we're the laziest. So AI is nothing to me is an introduction to get rid of all this lazy shit.

It's kind of like a great equalizer in a way.

Yes.

I feel you.

I'm excited as a motherfucker.

You seem like it.

AI shit is goddamn. I'm looking for an acronym because you know, I like putting acronym.

Yeah, yeah.

I'm looking for my AI acronym that I'm start using. It ain't hit me yet.

Are you excited about what the value of IP will be in the future?

1,000%. Yeah. I'm excited about what AI is going to drive humans to do from a invention perspective, innovation perspective. I'm excited about how much is gonna be able to give the opportunity to people that know how to work hard, but they may not be as tech savvy. Right. Told you. I was talking to a young lady who works very hard, but she was goddamn piecing this shit together. Yeah.

Her skill.

I was like, hey, sweetheart, don't worry about that. Click this link, let me open my computer for you and show you automatically. That's gonna make her probably 56, 70% more effective at that task that she was trying to do what she was working on. I had already created 35 short clips the time that it took her to do that shit. Yeah. 35 in my bed. I already done film. We already done film. 30 hours of content in front of a camera.

Yeah.

So that's, that's the work. Yeah. We are the thinking about the outreach for guests.

Yeah.

I already think about this. Why would I spend the time trying to edit shit down or spending the money to always edit different shit? Yeah. You know what I'm saying?

Yeah. Because it's going to end up holding up production.

Yes.

Okay, tell me this. Culture media. What does the current media landscape make you think of when you're building media? Content.

Digital content. Digital content. Cause with digital content, Right. With technology. I got this series that it's an animation that I've been working on in my brain. I ain't wrote it down yet. Cause it ain't finished yet, Right? But it's in my brain, right? And it's about, you know, it's about. It's this animation to show kids that they can really make money without doing illegal things. But I'm putting it into, like a cartoon, bro. The way technology going, man, I can put that shit on YouTube, I can have a whole episode, get all the AI to create the characters, get the dialogue going. Literally, I can do all of that stuff through how where AI is progressing to, you know what I'm saying? Do I want one of the characters to be a turtle? Do I want one of the characters to be a sloth? Do I want one of the characters? I can go through these different things with AI, right? So I can be my own Pixar. Yeah.

Who just also had layoffs.

Yes.

I mean, I love that because my niece is five now, so she watched Peppa Pig. Millions and millions and millions of views on YouTube, right? Like, just the amount of kids just watching this one pig. If you can make Peppa the pig in your brain, bro, and have that on YouTube, why would that not be something that kids watch?

Also another thing that makes me think of what I think about when I think about culture, media in the digital landscape is family. Family content. Like, we doing fuck you, money. This ain't as family friendly. This is more like young adults. But, like, even when we're promoting, you're gonna start transition. You're gonna start seeing more fym more than you see fuck you, money. Yeah. And you're gonna hear fuck you, money, but when it's time to promote it and drive it. But I know what the audience is. The audience is not for kids, right? The audience is just not for kids, right? But from a thought process of digital content and what the future of it is, I'm making family content. You know what I'm saying? Like when we do. When we launch wordcast. Yeah. You know what I'm saying? We launched, like on shows like anything that deals with sports, right. Some of the true crime stuff ain't gonna be for kids, right? But there's gonna. I'm launching family content. I have no interest on, like, smoking in the video content. Like, none. And that's not. That has nothing to do with anybody else content. But in my brain, censorship is gonna be crazy in the future. And I don't wanna get caught up in that wave because Walmart, QuickBooks, Crocs, everybody want a young demographic. Everybody want the young demographic or they want the family. You know what I'M saying. Or they want the black woman.

Yes. Right, yes. Who's going to drive everyone else to it. Absolutely.

You know what I'm saying? But they don't want the single black man in his 40s, 30s, barely, you know what I'm saying?

Because it's not the demo that's going to expand.

No. It don't grow.

No.

Because you out here, you, we don't even know if you're having the kids. Right. Because they know the family got multiple screens of income, potentially to feed these kids.

Yeah, you need it. But I think the idea of family content, from the iPads, the TVs, to the computer shooters, you're going to need to have something in front of your children, from your teenagers, your young adults. So if it can be educational in any kind of way, why would that not drive it? If it's entertaining in any kind of way, that will drive it. But being able to even make that, to know you can produce that, versus, I think when I was like 13 years old, I thought people that produce TV had billions of dollars. Probably the smartest people in the world to make a toy story, right? But now it's like you're able to make, like you said, you could be your own Pixar 1000%.

And you only gotta get it right once, you know what I'm saying? You only gotta write. Think about this, right? With fuck you, money. You know, we're not trying to be another show that's successful, right? We're seeing what these other shows are doing and being successful. Oh, man, that's really dope. I want to take what my ideas are and I want to put it in front of people and I want to see, can I earn an audience through this exercise? Can I earn advertisement opportunities? Right? Because we're going to go out and we're going to pay for audience. We're going to pay for advertising in front of an audience. But I want to be able to know, like, oh, me and you just sitting down and wherever we're sitting at, is the content and the story that we're telling going to be beneficial for the next episode? Yeah, right. And it's a simple thing, man. Like the way that cameras are getting better, the iPhone cameras, the fucking Android cameras. Like at some point we don't even gotta travel really that heavy. We can have three iPhones and an Android and have four different angles and soon as it's dropping, we uploading it to. You know what I'm saying? That's technology.

The Ray Bans, you can Go straight from the camera on your glasses to your phone, to Facebook, to Instagram, that fast. That's only gonna get better. They only gonna be able to improve on that. That's a camera that's on sunglasses. You know what I'm saying? This is a camera camera that's built to be a camera. So everything's evolving.

And I wanna, I wanna point something out. In 22,002, I went to college, I wanted to be. I was like, if I don't make it in football, I wanna work in. I wanna be a disc jockey, I wanna work in radio, right. So I did Intro to Communication.

Okay.

The worst advice I've gotten came from this white woman. It might was a white man, I can't remember, but it definitely was white. And they said to the classroom, if you're going into communications, just be ready for. Only to get. You're only gonna make like $13,000 a year. You're gonna be a journalist in the field and you're not gonna make a lot of money. And me, I was making money when I was back then already. Yeah. Oh, Fuck this shit. 13,000, 19,000 to be a journalist in the middle of fucking. I'm finna get out of this shit. Right. She was so wrong. If I would have stayed in communication and I would have, mind you, we from Atlanta, if I would have got out of college and just kept rolling into communication, I would have either started a blog or I would have been on somebody radio show. Right. And that means that I would have been doing that since 2006, 2007. I would have built my own personal brand before personal brands was a thing. Right. And then I might be. I'll be 14, 15. Let me see, I'd be 20 years in.

20 years in. Yeah.

With a syndicated show, educated, all of these different things, right?

Yep.

And probably would have been made way more money because I was early on Twitter, I was early on all the blogs. So she was so wrong. Like literally so wrong. So that was in 2002. That was 22 years ago. So what I'm doing today, when, when people say, oh, you better, you better, you better, AI is going to get rid of you, that's the same thing she told me. But she just was talking about the Internet because my. That's 2002. The boom just happened in 96, 97.

Absolutely the boom's happening, but it's also improving vastly year over year. And I don't know why it was such a doomsday scare the Internet for print media, because it's not like they're encouraging you to get online.

No, Right.

They're just letting you know that if you end up working at this publication, you're gonna make this much money and there's a good chance that this thing is going to ruin the future of this business. Not that this thing's going to make your future.

Listen, let me tell you something. Anybody that's looking at this show, that's curious about this future or that's nervous about the future, do not. AI is not going to get rid of jobs. That's not what AI is going to do. AI is going to make it so that whoever is getting the job, they can't bullshit.

Yeah.

That's what AI is going to do. AI is not going to get rid of jobs. It's going to be the people that get the job, they cannot bullshit. Yeah.

Because you will be replaced. You'll be replaced.

Now there will be a loss of some type of job. Oh yes. But there would be a gain of a job. So you don't know what the balance is gonna be from that.

Well, I was talking to somebody that said that a lot of middleman jobs will be eliminated. Like if you were like a coordinator, producer, you won't need that between the producer and another creator. Like all those in between jobs, you.

Still gonna need it because the in between job makes it so that the producer can actually produce. So you're gonna need the jobs that puts you in the weeds. Like that keeps you out of the weeds. Because AI might not necessarily can go and pick up a new camera, right?

Yeah.

Or go and, you know, sit at the printer for hours waiting for 250 pages to be printed. There's just certain things that AI is not going to be able to do in the creating of creation of art. Right. AI is not going to be able to.

It's not going to be a street team. It's not going to be on the ground.

Like it's so many different jobs that's not going to be harmed by AI but there's gonna be a lot of jobs that AI is gonna make better. It's like having. I don't know if you like, think about it from a standpoint of like when you go to the league. Right. Whoever. The first Tom Brady was a backup quarterback, Just so we clear, okay. He was bagging up Drew Bledsoe, who's a Hall of Famer.

Okay.

So AI is that you're gonna know whoever wants your. Like you're not getting your job back if you lose it when AI is on the scene. You're not gonna get you, you're not getting your job back because you may not know. You gotta know how to prompt. You know that's gonna be the new world. You gotta know how to prompt. Right. So if you sitting down and you're like, I need to set up a business account in bank of America. Right. There's only so many different things that AI gonna be able to do from a standpoint of verification. Right. There's going to have to be somebody to verify that that face ain't an AI driven face. Yes. Right. There's going to be somebody that's got to verify that this documentation isn't fraudulent. Right? Yeah. There's going to be technology that's going to. That technology is already here.

Yeah.

They already got technology that scan the documents are fake. Yeah.

But someone has to monitor that.

Yeah. So there's always going to have to be some oversight for those different things. But those bullshit jobs that really don't necessarily push the needle, but it drains the business. It's going to be compacted into something that's real. So you're going to, that job is going to be picked up and the person that's like getting hired, they're going to know your assistant. Got to make sure this is done. We're not going to hire nobody for this because either you get a budget to hire assistant to take care of it, or we're going to just have our, you know, person handle AI, or you got to handle AI, our prompt.

Person, whoever that is.

You know what I'm saying?

I got you.

That's how I see it.

So again, we're talking about things advancing that will only get better at time. But if you're, if you currently have a job right now in tech or media or entertainment at all, would you encourage people to start thinking about their personal brands and their personal businesses outside of where they just worked?

Yes, 1000% it's out of where you work. You know what I'm saying? I was reading this article about how the personal brand killed art.

Oh, that self promotion piece.

Yeah. Yeah, right. And man, it was like, I felt it so deeply 10 years ago. 10 years ago I was like, oh, that's how I felt when I read it. I was like, man, 10 years ago, man, I feel this. But today, man, fuck that. You know what I'm saying? Because if you're gonna be on the Internet, you got a personal brand. This is about how good your personal brand is.

How strong it is.

Yeah, how strong it is. Right. So for me, although I don't want niggas running up on me while I'm trying to eat. So I appreciate my privacy. But if my privacy, the price for my privacy is exchanged for people getting more educated, disinformation getting spread around, and I'm known as an educator and that's why people want to approach me, then I'm a trader and I can make money doing it. I'm going to trade that off every single day. Ten, 12 years ago, I probably would have said, nah, I'm straight. Right. But that was me being more selfish about, you know, what my personal life would be like, whatever the case may be. But now I'm just like, if I spend all this time getting this information, but I don't spend just as much time trying to get it out, what was the purpose of spending all the time getting information, it's still gonna come off and be a selfish act. Cause I was only doing it just for myself at the time. Yeah. So I'm like, well, the exchange for going out and being a front facing educator and an innovator and somebody who has information that can help another person is that you'll grow your personal brand that'll have value in the world. Then you can control your destiny. Your personal brand development is nothing but your, literally your damn transmission for your retirement.

Yeah.

You know what I'm saying? That's gonna decide if you go forward or you gonna go backwards. You know what I'm saying? Yeah. And so if your shit, if you don't find value in that, you better find value in somebody that does find value in it. So you can just jump on their bandwagon to service them, but that's what it's gonna end up being. People talking about AIs is this is where the damn, where it's going to get tricky. AI is going to come along. Right. And it's going to make everything more efficient and it's going to shed light on people that, that are lazy. Right. This is where the mind fuck happens. There's been 25 years of people that have developed anxiety, social handicaps, lack of being an out of, lack of social skills, mental health, mental health, mental health. And now the new entrepreneurship is your personal brand. The new promotion is your personal brand. So if I'm a leader and I'm like, I got two workers, both of them are great at what they do, one has a better personal brand than the other. I want to promote a leader that got a personal brand because I want their brand to, to elevate my brand if I'm gonna make that investment, right? So now the Internet have taught you that you didn't even have to go outside, you didn't even have to talk to people. But now the personal brand, the self promotion is like, oh, now you gotta do it.

You gotta do both. You gotta be online and you gotta be offline to some degree.

Cause that's a part of personal branding. Personal. When you talk about branding, if you're just a digital brand, you don't last long, right? But if you are a digital brand that have a activation or brick and mortar exposure and marketing, then you have a different aspect.

Tangible things, people that can hold, events that people can attend, things of that nature. Because I see what you're saying. If I just log off my phone, you are gone. If I don't log back in and look at Ty's Twitter, I don't know about what's going on on Ty's Twitter or Ty's ig, but if I see a flyer for Lemon Pepper Wet and I go to the event and I meet you there, then I'm like, man, I really like that guy. Let me go check out his ig. Then I see all of this fuck you money stuff. Let me subscribe to the YouTube, the Spotify. I. I was telling V. I was like, right now my goal has been one person a day. If I talk to you, I gotta tell you about fuck you. I gotta send you the link tree. I gotta send you all this because I know if I'm doing at least one person a day, it's gonna become five people a day, 10 people a.

Day, creating a groundswell.

But this is like texting, phone calls. This is not just sitting on social media. This is like, I know you saw it.

Yeah.

I'm not assuming you follow me. I'm not assuming that, like. Because if I make that assumption, you fucked up completely. Yeah, I just ran into some guys the other day. I went to an event and my man asked me, what you been up to? I was like, oh, man, I did this documentary. He's like, I didn't know that. He follows me on everything. Literally everything. I know you cussed the Internet, but he just told me he hasn't seen this thing promoted since November. Here's the link, bro. Let me know what you think. I can't sit here and assume you saw everything because you got your own life, you got your own algorithm. But trying to shrink, shrink that online in person relations I think is important for our brand.

So let me tell you what's so crazy, right? This was gonna fuck people up. This is the best time to be an introvert.

Yeah.

Because you can create a personal brand without even seeing humans.

Okay.

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Acting like you got that in you. Pin it on. And now you're driving it across the web and so many people are doing it. And what that does is it makes people know more about you when they meet you. So now they gotta approach you. And the best thing an introvert can do is create an opportunity for someone.

Else to approach them.

Yeah.

Yeah. Cause that's half the battle is just trying to say man, it's that Ty.

Trying to get the courage to walk up to somebody I know and you ain't even talked to enough humans in a week to approach somebody.

It's so funny you say that because I just. A guy ran up, ran up on me the other day because he had saw us, we had a screening, he saw me at the screen. I had no idea who this guy was but like I could tell the way he approached me was kind of like he wasn't 100% sure. He was just kind of like hey bro, did you work on that thing? Locked him in, soon as send him your money. Just because it was like, oh dang, you approached me about this. You was at this thing, you piled fuck with this. I can't say he was the only person that might have recognized me that night, but he was the only one that came up and said something. So now he sent me a flyer to something that he was doing. If I was in town I would have pulled up just because it was just a quick exchange of, man, I know what you on. Let me show you what I'm on. That's it. It's not that. But again, Ty, you right. The courage is not as transferable always. Especially, like if you don't have a practice. Me and my. One of my best friends, homie, that we got the buddy pass, right? We went to an event in 2010 and we didn't know anybody there, right? And we were just fresh out of high school. We graduated 25, but we were already noticing that Atlanta had a scene of people come together. Remember the tattoo Polyvia Inc. They used to do these, like, mixers. And we went to the mixer and we saw that all the people there knew each other. We didn't know nobody in there. And he was like, you know, we need to one day we need to come into something like this and know everybody. And I don't know why he said that, but that started to become like a practice. Go out, meet people, make one friend, make one contact. But that was like I said, 2010, 2011. So when I went to an event two weeks ago, knew everybody, knew everybody. But that's 10 years of going out. That's 10 years of having the face. That's 10 years of writing. That's 10 years of doing all this stuff where it's like, if you do all of that, eventually you'll end up having some sort of, like, idea of how to deal with people.

I mean, time in is important, right? And you have to. You have to create the life that you. The interactions you want to, like, engage with, right? So if you. If you love talking about finances and you are at home by yourself, you know, tweet about finances, you know, share information about finances, do all of those things about finances. Because what's going to happen is you're going to attract your tribe. Then once you know the tribe, then you can be like, oh, I wonder what they got going on. I mean, I'm going to go to there. I'm a subscribe. I'm going to hit them and say, yo, I'm going to be on the way, man, I hope you're there. We can meet in person, right? One of the PRs, just last night when I was in New York, one of the PR is like, hey, man, is one of my. That's about one of my business partners, right? Like, oh, James. Like, hey, James, is Jane here? I never met in person. It's just a lot of the Internet stuff. You just be moving around. I Didn't even realize that. Right. So it's people that we work with hand in hand, sometimes for years that still haven't met in person. Right. And that's because of the Internet. Right.

My fiance from the group Little Brother, his secondary group is called Foreign Exchange, he started a group with a guy from the Netherlands. They met on the website okplayer and they end up getting a Grammy nominated album together probably like a year before. A year before, A year after meeting. But they had made a whole two albums just off email, back and forth. So when their record got Grammy nominated, he's blown away. Cause he's like, I don't even know this guy. I haven't really even met him in person. But they have musical chemistry, they have similar taste in. It's just cool that that can happen today because. And that was 2000, like 4, 2005 when they met online. So imagine today there's so much more accessible people across the globe. That quick message to somebody. You just never know what might happen.

Oh yeah. One of our producer nonsense that produced on Good Days, he didn't meet Sza. I think the record was nominated for a Grammy and he still hadn't met Sza yet. Right. Because it was like one of those where one of the producers brought in or took in a record that they all did together and then it just went from there. Like he never like, you know, and that's another thought process of it owes another level up for his life is his career as a producer. Got nominated for a Grammy. Right. And still haven't spent no significant time with the artist.

No, I. Nascent is one of my favorite producer stories because I don't know if you know this about him, but he was in Chicago trying to get his music heard. So I think like shade 45 had like a dash radio show and he called in to what's my man name that just passed away, The DJ out of New York, K. Slay.

Okay.

He called into K. Slay's radio station, asked K. Slay could he like play beats or something. And K. Slay was like, bro, if you ever in New York, come to New York, nonsense. Saved money up, flew to New York, went to the radio station, sat in front of the radio station. K. Slay saw him, was like, who are you? He was like, remember I'm the kid that you told me to pull up to the radio. He said, oh yeah, I'll come back and get you. Never came back to get him. Right. But the thing was, before Nassim went back to Chicago, he walked to the G Unit office and dropped off a beat tape and got his first placement on a 56 tape. Years, like, I think like a year or two later, broke his. Started his career off. But he had to show up. He had to believe that, like, his interaction with K. Slay on the phone was real, right? Even if K Slate didn't fully understand what was going on.

You gotta. That shit gotta be so real to you. That's why, motherfucker, don't tell me. You don't tell me none of that shit. I'm pulling up, right? Don't fuck that shit, boy. I'm coming. If you say, yo, my mama get married. It's gonna be a lot of there that you probably want to meet. Bro, I'm gonna pull up, but you better let your mama know I'm coming. Do not tell me.

Don't get to the door and be like, ah, Ty's here. Oh, damn.

Don't invite me nowhere. But I tell. I tell some of my super rich business partners, like, hey, bro, don't abide me if you tell me something. Facts, real story. I was in Vegas. This probably where we have to go. I think we about to run out of time. But we was in Vegas for Formula One. Stout had took me to this investor's house. Adris Horowitz. Ben, one of the Horowitz brothers. So I meet a restaurant owner. The restaurant owner, just in passing while we were talking, was like, yeah, we opened up a new restaurant in Saudi Arabia. I was like, word? He was like, yeah, that's our third one. I was like, yeah, I'm coming to that. He was like, just let me know they ain't booked my ticket the next day. And probably like, I was hidden Stout. Cause I remember the dates. So I just booked my tickets. I was hitting Stouts. I was like, yo, I'm trying to. God dang. What's up? I need you to get me that information. I'm already there. So, like, I don't even really. It ain't nothing, but either you gonna, like, like, hit him up. Cause Stout was a little confused. He was like. He was like, you know, I don't think that'd be a really great moment. I was like, yeah, I get what you saying, but I'm pulling up.

He told me, come through.

So I get that Saudi Arabia. I bring Janaer and Jane with me. We get to the restaurant and everything. He was like, todd. We ended up getting in contact before, like, Stout put us in contact. So we was chopping it up. Boom, boom, Boom, I pulled up and we got a chance to talk. He wanted to learn more about what we do. And I was just telling him about Culture Holdings. He was like, yeah, I know. You serious? Because I just mentioned this and like. And now you're like, you're here. Like, that's not normal. Like, why don't invite me to the cookout, Bud, I'm coming. I'm gonna bring some food.

I was gonna say, you bring your friends.

I'm gonna bring some good conversation. But, bud, do not invite me. I'm coming. So I respect anybody. That's why nonsense is where he's at. You know what I'm saying? That's why you know, individuals like, you know, even one of my. The guys I work with, Woody, where he's at. Like, when people are serious about what they do, don't invite the serious niggas to or women, don't invite them nowhere if you not serious, because they gonna pull up and then you gotta decide what side of the bed that God woke you up on. If you gonna be honest, on what you said, what you just was saying things.

Were you just speaking or did you mean it? Cause they pulled up to see 1000% guys. That was another episode of fuck you, Money. Thank you for watching viewing. Share this with somebody that might need to hear this and we'll be back next time.

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