Live From The Pergola

So, yo, hot new hip hop.

Hit us with the intro. Hot new hip hop.

Yes, sir.

Yeah, hit us with the intro. Yo, and we're gonna go right into that new pillar because it's a conversation. I want to talk.

We gotta introduce the wrestler, but we'll do it.

Yeah, you ready?

All right, guys, in three, two, one.

And we are back with another episode of you Money with Ty and Yo Yo Ty from the Pergola. Special guest today.

Please introduce yourself LaRussell live from Vallejo, California. We at the Pergola. We got dogs barking in the back. Niggas is outside.

We outside now. We were in the middle of a conversation before the camera started rolling about the need for a new pillar of artists coming off the backs of the Kendricks, the Coles, the Drakes.

Right? The through line for those three individuals is that the anchor that was driving them was already comfortable in business. When you think about Top Dog with Kendrick, you think about HOV with J. Cole, you think about Birdman for Drake, right? There was. They had established, established individuals that could be able to say, you know what? You talented. I can wait. You gonna do the work? I can wait. You gonna be the hype man for J Rock.

I can wait.

You know what I'm saying?

We put in three tour. Cole opens for Jay.

Yeah.

You got Drake opening for Wayne.

Yeah.

I mean, we put it that way.

Wait a minute, wait a minute, wait a minute. Let's see.

Top Dog situation was a little different, though.

Screech. Stability is still stability. True, but also it's risky. It's just that risky.

I think J Rock had to deal.

With Warner that didn't want it. Think about this, right? J. Cole got embarrassed waiting for Jay Z in the ring. You remember that? Yeah, that worked, right? Kendrick was the Hype man for JRock.

For J Rock on tour. I think for Tec9ine, they were 12.

He was the hype man. Hype man, right? So that's two. Drake before Drake signed with Cash Money. Drake spent so much money traveling around trying to get people to. Trying to get in certain scenes. That's why he hung out with all these different studios between Atlanta, Houston, all those different things. Now, he had the resources because of the success he had in Toronto, but 40 didn't want him to go there and spend all of that money. So there's a certain level of work ethic that ain't got nothing to do with rapping.

Also, it's.

That was employed.

It's a little irrational.

It's very irrational because I remember it's delusional.

Cause you gotta think about it. J. Cole only went to college in New York because he thought he was going to make it as a rapper. I'm not going to college school.

That's a different type of ideology.

Yeah, right.

Yeah.

You got to live with that.

So now when you start thinking about work ethic, the only rapper outside of you and your work ethic that has a work ethic and has like actual. That do all the things is Tyler, the creator. There's no other rapper that works like him that understands the things you have to do, right? That goes to the elders and be like, give me. Can I get some of that wisdom? I will use it. You know what I'm saying? Everybody else, they use the Internet, Fuck you old niggas, right? And then they jetpack run out in year two, and they figuring out what to do, right? If we're gonna talk about pillars, it has to start with what are they willing to do outside of making music.

Right? And that's usually where the conversation stops. For real? Cause that's usually where the conversation stops, which is why, you know, always it's funny how, like, when you indie people look at, like, being indie as amateurish versus major, it's like, oh, that's a little indie nigga. But it's like, do you know how much more I have to do than a nigga who signed to major to be indy? I have to be more skilled than every nigga you listen to because you heard me and him, and he got the major behind him. He didn't have to do half of what I had to do. Like, you really have to be super skilled. And I think that's where. That's why we not seeing a lot of. We not seeing a huge insurgence of a lot of successful indie artists because artists lack that skill and that work ethic to do that shit. It's not easy to. It's not an amateur thing to be independent. It's hard as fuck. Hard as fuck.

You are so crazy, right? So there's this concept in football that black college players, specifically DBs, are more trained to go to the league than big D1 schools, right? And the philosophy is, it is that black colleges don't have all of the smart coaches to build up all these different schemes. So niggas play man on man all game long, and they develop that skill set. So you get a nigga from the black college, he's gonna be fast. He's gonna know how to play, man. That's top tier. Criteria to go to the league, right? Being independent is like going to black college. You don't have all the resources, but you gotta use your degree to get the same job that the nigga from Vanderbilt.

You gotta be nice as fuck. You gotta be nice as fuck at what you do. You better be nice as fuck at what you do. Cause your TV time is this much bigger. So if a nigga know you, you had to be nice as fuck. That's really what it is.

And I don't think that's talked about a lot. So I'm glad you brought that up. Because now one of the things me and Brent go back and forth about, he's like, niggas gotta know that being independent don't mean you broke. That means that you are investing your money so that you can keep going.

It means you broke too, though. It means you broke too. At a stage, like, yeah, a N is broke. I'm broke because I'm spending a lot of money to do what I have to do.

That's a different type of broke, right? That's a different type of broke. That ain't dusty.

It's broke, but it's still broke. Because if something need to get done, and you ain't got to get it done, nigga.

When I say it's a different type of broke, meaning that if you say, you know what I think I'm gonna go and do architecture. I got 30 albums. Somebody gonna give me about 20 million. I'm gonna just boom. That ain't broke, right? And that's. So there's a different layer of broke from that aspect. Now, your same conversation. If somebody, let's say, I don't know any artist that signed to a major label who don't own their music, but they got about eight albums, nine albums, and they decided they wanna. I don't wanna do this no more. I'm gonna go be an architect. They ain't got no. They ain't got no asset to sell, right? They might have some publishing, but that ain't the same as Masters.

Yeah.

So this a different. This is a broke conversation. Go to different ways. But where he's on.

Camera's on. Don't kill that dog.

What the overall is when it starts working right? It is important that young kids that are coming, that's coming up can see the value of being independent.

I don't know if you know what's funny. T told me the other day, because, right. We've been really contemplating a lot with the Def Jam situation. And I've been Talking to tv. We just been having a bunch of different meetings, right? And I'm like, okay, what am I holding onto when I'm deciding to not go major, when I'm getting everything I want, right? And T was like, bro, no one's dream is to be an independent artist. You only, like, everyone's dream is to rap and get signed, get a big deal and get help. So he's like, the only niggas who are independent are niggas who had to be like, no one wakes up and like, man, I want to be an independent artist.

This is facts.

And that shit had me. I had to really sit and be like, right?

But I don't think we didn't have no heroes that was independent. Like, we was playing Lil Wayne the other day, right? You saw all the hot boys. You wanted to be on Cash Money. You saw Rockefeller, you wanted to be on the rock. I feel like if we grew up watching independent artists thriving, maybe our mentality about it would be different.

That's where the future.

That's where the future.

Because we only know Major because that was what was in front of us.

Yes.

It's just like, you only know the dollar is valuable because your mama told you the dollar is valuable and the ecosystem told you.

But.

But the moment they say, you know what? The dollar ain't valued no more. If you want to get some money, these bricks, these bricks are selling.

You're not dreaming about dollars no more. You dreaming about bricks.

I need these bricks. Everybody got brick houses. They wealth. They're wealthy now. But I think that's a really important.

Point now, again, to LA Russell's point. Being an independent artist is hard.

Like, it's difficult.

So doing something hard over and over again, and if it looks easier as a major, that's going to be enticing.

Very enticing. Very enticing. It's going to be a. I tell everybody this story that, like, we didn't wake up being like, bro, we gonna build this independent company. We was like, no, I'm finna get this shit hot.

I'm gonna go get this bell, go.

Get his record label deal. It wasn't just if. I was like, not probably. I told one of the homies the other day, I said, you have a pro and con with you. You know too much. There's a pro and con to knowing too much. All that happened when I sat down with the major label is that I knew too much. I'm like, wait a minute, that don't make sense. And that put me on this journey. But I didn't start off trying to just be an independent artist. I just wanted to not get fired.

Right, right. That was the only way. And make some money.

Yeah, definitely make some money. Gotta wanna make some money.

Well, some fuck you money.

Some fuck you gotta make some fuck you money.

What is fuck you money to you, man?

To me, fuck youk money is what we standing on. When a nigga giving you issues with they venue, and it's like, oh, no, you can't use this date and you can't do this. And it's like, all right, fuck you, then I'm gonna do it at my house.

Perfect.

I think fuck you money is when, like, you got a homie who raw at some shit and they had a job and they not been treated conducively. Use they effort. And it's like, all right, fuck you. She gonna come work for me. You feel me? I think that's fuck you money. Just being able to control your narrative and what happens in life and not having to, like, bow down when you don't get a certain situation. You could walk away from things. You feel me? Like, you ain't got fuck you money. You ain't walking away from a lot. You gonna deal with it.

You gotta stand still.

Right?

He might have no legs.

Yeah, you probably got no legs at all. It's funny because you talk about, you know, the percola. You talk about the venue issues. I remember when he called me before he built this motherfucker, and I had him on speakerphone. He was like, nigga, I got it. And Jay was sitting beside me and he was like, nigga, I'm finna build Dendyland. I was like, what? He was like, nigga, I'm about to build den. They finna come see me. I'm finna build my own venue. It's gonna be like Vegas, nigga. They gonna come see me in the V. I was like, word, bro. I bullshit you. Not mind you. Maybe three days later, I looked on Instagram and it was just a camera following the nigga to the backyard building shit. So when I first came and saw it in real life, I was like, yo, this man. Literally, there's a different type of brain that talk about ideas. And then you see, like, three days later, they're like.

That'S literally what my.

Team be terrified of. They be like, oh, shit, this nigga finna start another company if he done had a bright idea. You know what I'm saying?

For real.

But that is.

Did it feel that way, larussa like you had the idea.

Next thing you know, you were building, bro.

As soon as I feel like either after or right before I called him, I called my boy and said, hey, nigga, this what I'm trying to do. I want to start tomorrow.

It definitely felt like tomorrow.

I wasn't even thinking, like, the long term. I just wanted to do the show that I wanted to do that I wasn't able to do.

You feel me?

It was like, it was just for that next show. You thinking about one show.

Just the show.

I'm a nigga who. I start digging a hole, and that hole get a certain size. And I'm like, I can put a pool in this bitch. And then the pool get there, and I'm like, I'm finna build a waterfall on this. And it just start. It start coming. And eventually it was like, when I told him, I was like. Like Vegas. And I started thinking. Cause I kept seeing the Bruno Mars and Usher shit. And I was like, bro, they only got it from one place. He ain't gotta do nothing. He gotta go. No, nigga. I was like, that's the way I'm now building it out. Where? Like, we got a theater out here. I just did my last show. We're about to start. The second half of the residencies will be there. Cause the weather changes in and be too cold back here. So now we gonna do there. So all year you can come fly in and see me at home once a month. And that'll be the only way you see me eventually. I'm not touring and going nowhere else. So it's like, if you really want to see me, you know, it's always gonna be a once in a lifetime thing. Cause you not gonna see me nowhere else. And every show is different. Like, we building things. I got 30 albums. We're about to do shows themed around each album. Like the whole set, the vibe, the energy, like, we really building experiences. So every time you come out here, it's gonna be something different. Every backyard show has been something you might see an artist that you had no clue.

I was about to say, we caught one out here. Me and Ty was here.

You probably gonna say the same shit I'm about to say.

Well, I remember us going to the green room, right?

Going to the green room. Cause there is a green room. So we clear.

I believe I asked you, like, what's your set list? He was like, oh, the crowd's gonna throw some songs at me. Yes, the crowd's gonna throw some songs at me.

Have you Seen how many songs you have?

And I swear he comes out here.

And there's a moment he does.

I was like, what do y' all want to hear? And they're just shouting songs out, okay.

I could do that one.

And I could do that one. And you're just running songs. And I just. I've never seen no one just be able to someone throw something out at the crowd and be like, oh, yeah, I got you and I got you. And I was like, I remember I said, how long's your set gonna be? Like, maybe go an hour, hour, 30? It just seems like you can go out here. I could be here all day.

I could be there all day.

Let me tell you something.

We've had a two hour set before. I could be here all day.

Let me tell you something, man. I have never, and I'm probably never gonna see an artist that have a fucking show. And they just say that have this much music, and they like, yo, what y' all want to hear? And somebody names the songs from 2018. And the Nigga know the lyrics. All the lyrics too. With no karaoke, like, there's a certain respect. And me and him, we have a bunch of conversations about like, like the figuring out the infrastructure, figuring out like, the politics, how to deal with a lot of the things that the music business offer. Cause this is what you signed up for, right?

Right.

But there's a certain level of. And I think that the criticism he has on other artists, rather the artists, like it or not, it comes from this sense of like, I know how hard I work to get the percentage of the business that I have to control from an audience perspective, like how much percentage of the audience attention span I have. And you motherfuckers got this shit and you fucking it up. It's almost like being from the hood and seeing your rich friend with the trust fund in the hood with you. Now why the fuck you here? You don't even gotta be here. You got a whole trust fund. You could be starting a business. But you want to come sit back here and smoke weed with us? That we ain't got no choice at certain points, the fuck. And so it feels like that when he speaks about the quality of music and how it kind of makes him feel, because this motherfucker do an hour long setting, like, bro, what song y' all want to hear?

It's never out of malice. I really care. And like, I don't never bash niggas. Like, I got compassionate, just like, I care because I really do this. And I Had to really build it and really work for it. And I know when N is being robbed. I know what I give. So I know when I go to a show, I know when I'm getting robbed. And if A N paid, it's just like, bro, we have to do. The price of the dope goes up when everybody is giving, like, great shit. You feel me? It's not such a disparity with one nigga over here doing this. It's like, no, we could all do this right if we choose to. Like, no, let's really give niggas real show presentation. Like, it's almost shameful to go to a rap show and not get to see a N rap. To me, that is the worst thing I've ever had to experience. I go to a rap show and it's like, damn, he not rapping. I thought you was rapping tonight. I wouldn't stay home if I knew you wasn't.

Hey, them whole shows, when a nigga bust them freestyles, it's priceless. The one he had about Nipsey, and he did the A, the ab, the B side.

The B side, yeah.

Them things live forever. And what it does is it kind of like, yeah, nigga, I'm that nigga, bro.

You know what I'm saying, bro? And that's how it makes it.

So, you know, like. You know, like, I'm that nigga. You know what I mean? So, you know, that's how that pretty much goes. You know, the dog gotta get some.

Fucking money too, right? He want his son. He just want his son.

You gotta get the son for it before he leaves.

But he can sit outside. Yeah. Make sure he don't piss on this shit, though.

We gonna. We're gonna more so deal about this Fuck youk Money Vehicle, right? So we all rather. We rather. You wanna admit it or not? Everybody's on this Fuck you money highway, right? Right? And so everybody got a car, you know what I'm saying? Everybody got passengers, you know? And what we wanna talk about today is like, where are you at on your Fuck youk Money journey? On Fuck youk Money Highway? What car you in? You know what I'm saying? Who's the passenger? You know what I'm saying? All those different things.

Do y' all mind if I smile?

Oh, yeah, now you good.

You know what I'm saying? I am currently. I'm usually in two different vehicles on my highway. Okay? I'm either in a black truck, okay? And I got, you know, the niggas with me that's conducive. Or I'm in a sprinter van because I had to bring everybody. Yep. And for the past two, three years, we've been driving like 95. We've been driving 95. Definitely get back home. Ooh, 95. And now I'm finally. I'm like, I'm merging into a slow lane because I'm like, let me go 54 bit so I could do this thing. So I could really work on this and build this thing. So I'm going 50 for a bit. So when it open up, I could. Boom. I'm just, well, I passed the hundred. It's gonna be like, what the fuck? You know when a nigga driving so fast, like, you just feel the wind. You don't even get to see the car.

It almost scare you. Like, where'd you come from?

Yeah, that's how I'm coming now.

Before you were going 95 though, did you have. Did you have any frustration about how fast you were going.

Before I was going 95?

Yes, sir. Did you feel like you were in traffic? Do you feel like.

Yeah, I feel like when you initially hop in the car, like when I first started, I was in a 1996 Infiniti i30, you know, it's like, you know, I wanna, I wanna be fly, but they tens. But I keep em clean though.

That's how I felt, right?

No one was noticing me, but I was on the road, right? And it's yours, it's mine, it's mine, I own it, it's mine, you feel me? But it was like, it's traffic, it's traffic. And you got your windows down, so you hearing everybody else's radio and what everybody else, and everybody else conversation. And eventually I maneuvered through where it was a little less traffic and, you know, and they could roll the swindows up. And now I'm in my own box and we listening to our own shit, but we still ain't a nigga running low on gas. And I can only throw 10 on the tank at a time, you know, that's how it felt. That's how it was, right? But we put that 10 in and I go do the run I need to do in order to make 20, 30. And then it's like, all right, now I can put 20 in the tank and I'm gonna use the 10 to try to get this, this, that. Yeah. And man, it's that constant progression. Then eventually you move up and you like, all right, nigga, we got the Dodge Magnum. We ain't There. We ain't in. All right, 30. All right, nigga. We got the grandchildren. All right, nigga. We got the black Escalade. All right. The Sprinter outside, and then you all the bus outside, you know, and then it's like, oh, we gotta go to jsx, you know, type shit. And I've just been seeing that continuous progression, and it's almost like. I mean, what? We've only known each other, like, two years now, and he's seen it go from like.

You must not catch a Covid. You must not count Covid year.

None of this was here. None of it was here. I don't even think. What did you find?

He clowned me. He be clowning me.

He be clowning you?

He be clowning me.

I tapped 2018, June 2018 on Instagram. Yep.

Now, how'd you find out about Ty?

So, look, same way I found out about you. I used to, like when I'm on YouTube and in my blogs, I used to go on every blog site and look for the writer, and I got an Excel sheet. I probably still got it. I had an Excel sheet where every writer, their email, whatever information I can find, their name, who they work for, all this shit. And I used to go through and just send a bunch of cold emails. I think I found Ty. I end up watching. Did you do that one?

The vice one?

Yeah, that one.

Well, they did the vice one, and he was breaking down the shit. And I'm like, ah, this nigga's smart. And I seen him doing it with Brent. Nigga, I remember Brent. They had announced he was doing Harlow's. I. I believe it was Harlow's. He was coming to Sac to do Harlow's. This when I first started hearing him, and I'm like, fuck, I'mma go. That motherfucker sold out so fast. Them niggas came back. Couldn't have been five or six months. Y' all came back the same year. If it wasn't the same year. It was like the top of the very next. Within six months or so, and was doing the Ace of Spades. I believe it was a thou. And I was like, hell, no.

How big of a difference is those two venues?

Harlow's is 500 cap, ace of spades. Like 1100, 1200 spade. Six months. Double. Yeah, double. And I was listening to his play. He's the reason I give. Everybody splits. If it wasn't for Ty, none of y' all niggas would get split. Thank you. No, for real, bro. That shit had me so fucked up. When I found out niggas was supposed to be getting split and they was splitting the money I had, like, I was talking to my pops, I was like, fuck, I gotta take all the music down. I fucked up. Like, I had to go back through every produce going through YouTube, build a whole spreadsheet and go back and give niggas here, this for this. So it's like I had to go back and it was stressing me, like. Cause I had did pub and all that shit. I didn't understand pub. And I registered Buckstone through TuneCore. And it was like, bro, I fucked my system up. But this nigga, I got to learn third party. So I hit him, reached out and was like, yo, I think I had dropped Field effect. It was 2018. I was like, check this out. Dropped it, yada, yada. And I don't think he tapped back then. But there was some point where, I wonder if it's in there.

Everything's documented. It's the Internet.

I wonder if it was Internet.

So as he's scrolling to see the thing, I was almost like, he hit me. And it was like short responses, right? It was short responses. He'll have a bunch of long responses, but it was short responses. Cause he's talking to you, right? He's talking to me.

Yeah, he was Hollywood.

What ended up happening was my homeboy, Dae Daddy from Atlanta, okay. Sent me a freestyle of the N rapping, right? I was like, damn, this hard. So I was like, let me hit this and got them give him like, tell nigga, keep going. I didn't realize it was the same I had been giving these short answers to. So when I. When I hit him, this long ass thread pop up. I'm like, oh, shit. This nigga been a that been asking.

Me all these questions.

Oh.

So now I'm like, oh, he's doing the work. He's not just asking questions. Cause somebody else from Atlanta, Georgia, from the south side, got the crib, bro. So.

Wow, that's crazy.

And so from there I was like, oh, shit. So I started tapping in a little bit more intentional because you get hit up by so many people who ain't doing the work, right? Right. Once a third party told me about somebody that this person lives in Atlanta that just sit that joint. I was like, damn, that's crazy. So I hit him up. I think you probably can find. When I was like, yo, this freestyle.

Let me, let me read this out. What's good, bro? We spoke a few years back briefly. I wanted to circle back and See if you had a consultant fee. I love to just get in the room and discuss biz. I've been on a stampede since the last time we spoke and built a pretty good indie infrastructure. I just love the way you lay it out 1000%. I love to just talk more, bro. I'll come to you and pay the fee. I love what y' all are doing. I want nothing more than knowledge. Love the interviews on DJ Booth, but nothing beats that in person shit. Hope this gets to you and we get to speak soon, brother.

Peace.

Ty says, busy at the moment, but I will try to circle back around on this. But it's so dope.

The nigga type of beautiful monologue.

You really did kind of pour your heart out a little bit, Ty. I see you.

I just be trying to be as, like, concise as possible.

I want to make sure this is February 27, 2020.

I want to make sure that you understand, like, that approach. People that really understand how hard it is to be successful in business, they do circle back, you know what I'm saying? Like, they do circle back, you know what I'm saying?

That was in February. Ty his shoe back. Cause LaRussell sends him a new project, Silence Won't Save youe, which is a perfect example of this thread.

Right?

You're not silent.

Wow.

Ty hits him back on June 5, yo. Oh, this is June 5, 2021. This is a whole year later.

Yup.

Lorenzo says, what's up, G? Ty says, minutes that you back, you don't have to pay me for no info, right? I will break down whatever you need.

To learn for free.

Now.

I took some time.

Well, listen, life becoming, you know, he was saying he was going 95, you.

Know what I'm saying?

What was that? You mean what happened? You know what happened after the DJ Booth argument? That was 2017.

Oh, wait.

Do you know what happened?

No, I just know he came back less than six months doing double. That's all I could understand. I was like, there you go. That's all I can comprehend. And I was like. I knew it was this N. Cause I watched the interview and I was like, this nigga is the mastermind. Like, you just know. You could tell, bruh. I knew. And I was like, n. I gotta have this nigga. I just gotta be able to pick his brain. Because I was doing a lot of the similar shit. And I was like. I wanted to know what were they doing specifically. Cause I was working on ads and shit then and hella shit. So I was really like, what the fuck did they do? Cause I know I could do it. But I also remember, like. And I think that's partially too. Why Brent's indie success, it looks so differently from mine. Cause like, Brent's hella big Indy. But I don't meet a lot of people that be like, man, I could be Indy. Cause Brent did it, right? It doesn't feel like something we all could do. And I wonder if that was like the crew record and shit like that, where it's like, it looked a lot different.

So a lot of the. And this is where the truth is, right? The truth is a lot of people that aspire to be musicians didn't really know about Brent like that, so. And it wasn't promoted. For real. For real. It was really silent to the point where it hurted us.

What's on, bro? Please. Cause I've been looking for this song for so fucking long, and I can't find it no more. Brent had a song where he was telling a story about this lady who husband was at work and she was like. He came home and he thought that she was cheating on him. And he's. What the fuck is that song?

It's called Natural Release.

Natural Release.

That's how I found out that was.

The greatest song in the world.

First of all, for the fact that.

Nigga I used to do film, like, photography shit. I was going to make a whole visual to the. Cause y' all didn't have a video for it. And I seen the whole. And I was going to shoot a whole music video for that song.

That's when you found him.

First of all, I had to listen to that song ten times to understand the story. Same nigga. Shit went over my head 10 times. I'm not talking about 10 times back to back. I gave up probably about three times. I don't know what is they talking. I just wrote this shit 5. That's all I know. I know this shit fine, but. Yeah, but to your point, it was so silent. And then to think about the crew record. The crew record helped us make our money back on the publishing deal. But people thought that was gold link on the hook.

Oh, you don't think people understood, like, who was on the stage?

I know they did. Cause when we went to radio for Brent's solo record, nobody knew him. The DJ was like the promo, like, this is the kid from the crew record. It was like, oh, that had to be a reminder. Because the way it was merged together at that particular time, it was three nobodies.

For real. For Real.

It was like three nobodies from the dmv.

From, like, no major city either.

Got the best out of that.

Yeah, yeah. Long term.

Long term, yes.

Now when people look back, yeah, that adds more value because, like, oh, man, that's not his only record. You know what I'm saying? And it looks back from a retrospect, but in that particular time. Close your eyes, exhale, feel your body relax, and let go of whatever you're carrying today.

Well, I'm letting go of the worry that I wouldn't get my new contacts in time for this class. I got them delivered free from 1-800-contacts. Oh, my gosh.

They're so, so fast.

And breathe. Oh, sorry.

I almost couldn't breathe when I saw the discount they gave me on my first order. Oh, sorry. Namaste.

Visit 1-800-contacts.com today to save on your first order.

1-800-Contacts.

New year, new me. Cute. But how about New Year, new money? With Experian, you can actually take control of your finances. Check your FICO score, find ways to save and get matched with credit card offers, giving you time to power through those New Year's goals. You know you're gonna crush start the year off right. Download the Experian app based on FICO scoring model offers an approval not guaranteed. Eligibility requirements and terms apply subject to credit check, which may impact your credit scores. Offers not available in all states. See experian.com for details.

Experian.

You don't know that. CC money all around. That's the part that.

That's crazy that he did politically.

But I'm telling you, bro. So people think that that record blew us up. That ain't what happened. Sunder is what blew us up.

Can I rewind you a little bit? Have you ever experienced the way y' all work?

Crew, though, specifically so.

Nah, bro. It was crew too, though.

No, no, what I'm saying is that.

Crew led me to Sonder.

But you gotta think about you as a music. You study it to a degree where you can. You just said what you do ain't normal. You just said I made a big sales list.

Yeah.

All the writers. That was crazy.

I would do it as a manager, trying to figure out how to. That's not what artists do.

No, no, no.

So of course you're gonna find Sunder by. Cause you're a researcher. Don't you know that? Most people still don't know that Brent is in Sunderland.

Yeah, but what I wanted. What I wanted Ty to talk about was how. Cause you had told Me, this, like, New Year's Eve 2019, 2020. We was talking, and Ty was like, there's a reason why Brent has only performed crew, like, three times.

Yeah.

Cause you guys weren't trying to use crew to break Brent.

Yeah. I didn't want him to be the hook man. Right. And I also wanted people to. I like, damn, niggas gonna paint this goal. Link singing. I said, so what we did was we just did nothing but acoustic sets that whole year. All acoustic sets so far. Sound. We went to Sundance, we did all these things, and we didn't do nothing But Coachella, the D.C. final show, and Late Night. Them the only three performers he performed crew to date.

And I thought that. I never thought about the strategy of that of trying not to attach Brent to a record that wasn't his because again.

But it was his.

Let me tell you something.

He really made it his.

It wasn't his because from a instant impact perspective, it was promoted as a goaling record. Right. We couldn't control the book of business. Right. I remember going to radio with Game with Gang Over Love. And who's the big dj? The big DJ down here in the bay.

Big Von.

Big Von. Big Von was like, man, y' all need to do a remix of Crew. Just his version. I said, von, we don't own that shit, bro. This is what we do. Own this Gang Over Love shit.

We own that after Crew took off. Or was the plan prior to Crew taking off to roll in that way? Like, it felt like it rolled right into the project. That Sondra Son, what was the first debut?

That was the first debut album.

And that shit, it reminded me of Miseducation of Lauryn Hill. That's why that project still to this day, is like, one of my favorite.

That project, you gotta realize, once I'm a marketing nigga, at the end of the day, once I know once, I'm like, I remember calling the niggas at ascap. Cause we was at ASCAP first. And I was like, yo, they just went to radio with this record. I need y' all to give me $10,000 advance on my lead. And then I was talking to a black guy, and he hit me with the politics shit. I said, man, I respect everything you say, but when I get off this phone, I'm gonna terminate my contract from ascap. Cause y' all ain't giving me no advantage, right? The record was in Mix Show. I didn't know that that record was gonna fucking go and be number one on urban radio. I didn't know it was gonna be a Gucci man remix. I just knew that this shit is.

Going to the next level.

The fact that you only asked for ten grand shows how much you did. Because early on, when you truly don't know the value of shit, a nigga can give you whatever, right? And that's a great spirit to have. It helps you navigate and go.

I was trying to do is pay for our album to get done in the doctor. That's all I was trying to do. I was just trying to piece up the money. Eight months later, I tell this to Britt's attorney, Karen. I'm like, yeah, man, fuck ass out. So when crew came out, when the remix of crew came out, right when the Gucci man shit we was out of, we didn't have no deal with no pro. So she was like, yo, what are you gonna do about pro? I'm like, man, fuck it, man. They ain't wanna give me no money. Fuck them. We unsigned. She said, well. She said, well, I just did this one deal with this one artist, and they shit ain't nowhere near biggest crew. I said, how much they got? She said, shit, like, 75,000. I was like, for real? I was like, shit, I do it for 75,000. She said, man, I probably can get you like 100. So she put me on the phone with Wardell from bmi.

Hey, listen, pub is sneaky because you don't really know what you have until they let you know what you have. Like, I got an extensive catalog, but I ain't got no songs on radio.

None of that.

My pub deal offer was for 200,000. And I was like, hey, I said my shit worth 200,000 to them. Because you don't truly understand what you have. Cause n be like, you know, pub, unless you get on radio, the pub check. But it's like, not when a nigga got 500 songs.

It's a completely different conversation.

I didn't even.

Have you been on radio? My shit, bro. Like, I really learned the value when they offered. Cause I was like, I was going in. I was gonna ask for far lower. A nigga was just getting enough to do.

I need about a 40,000. You were like, ready to sign maybe a 50 piece. Yeah.

But when you heard 200, I was like, yep. What did that tell you about what you were doing at the time?

Just that number that told me it was bigger than I was seeing it, period. Like, and I thought I was already. I told him. I be telling him, like, nigga, I'm the Bank don't think I'm the bank, but it was like. It showed me. It was like, damn. The first thing that hit my mind was like, my shit worth 290.

Yeah.

Oh, nigga, they don't need.

Nigga.

I put out six, seven, eight more hours. Nigga, why is it worth 200? Now, hold on. I'll be back.

So give me six months. So that's.

I'll be back. I'mma get y'. All. Y' all 200 back, and I'll be back.

And this is the thing. When you independent, I like to say boutique. You know what I'm saying? I like boutique. This shit too handmade to be called independent. This is a boutique business. You're so insulated about what you're trying to build, it's easy to not know the value of it. Cause you don't really have a lot of stuff to compare to when you go work with a major label. There's so many comps. There's so many comps like, oh, this person got this, and this person got that. You not even in the conversation when you're building your own shit. So you don't. So I'm on the phone talking about $10,000, nigga, and then say, no. Nine months later, BMI give us 100,000, nigga.

Write that 10. Happily a nigga who know.

That's why I know the nigga asked. Y' all probably sick. I don't even remember his name, but I remember getting off the phone. Well, I'm gonna. I'm not re signing. Then, like, I'm like. It was like, I'm fucking having a holdout.

Like a. I be telling them when they got niggas like that in there. Cause I'd be like, bro, he fucking y' all money up. He fucking up your company, bro. Like, niggas who just don't get it and don't want to advance, they're not like, just fucking up his deal. He's doing that with everybody. You fucking up the company, and they don't even know you. Niggas missed out on a nigga for 10 grand, y'. All.

10 grand.

The easier check. 10 grand, nigga, that is. That's like, shut up.

I got you. I got you.

Don't worry about it.

I got you.

Hey, sit tight. Feel tight.

Listen, this how and this. How so Trill?

Listen, give me 5%. This how so trill.

Wardell is from BMI. I'm a nigga. When he was like, well, shit, I think I can get you 100 I said, nigga, if you could get me a hundred. You ever seen Wolf of Wall Street?

I ain't wrong.

And when Jonah the N said, you show me a check right now, you made 75 grand this month. I'mma quit my job right now. So the nigga was like, yo. I said, yo, if you give me 100,000, I'm gonna bring my whole goddamn catalog over that motherfucker. And he was like, nah, don't do that. He said, if I give you 100 grand, just give me all of the futures. Don't bring crew over, because you gonna fuck the money up. I was like, damn, man, you a real nigga. Don't give me that information. Yeah, I don't even wanna talk to nobody else.

You know? That's what's so funny when you come depending on the stage of your career. Cause when a nigga come early and be like, I gave you a hundred, boy, you ready to give everything you like, nigga, for a hundred. Cause you don't realize what is worth. You don't realize what that shit is actually worth. Like, man, I'm really grateful for Russ and I fuck with that N. And he gonna win for the rest of his life because he did my first deal and it was just for 100. And he was like. I literally told him. I was like, bro, I don't know when I'm gonna deliver this project. Let me run my shit up first. That way, when we do drop it, you got the best position. Cause I only had like 50,000, something like that. So I was like, just let me run it up. We did that in 2021. I still ain't delivered a project, but I got myself to a million for our built infrastructure. Now when we drop something together, it's like, now you have a real shot at getting your shit back. And that's doing something and getting a moment. You feel me? In history. Like, that was my goal. I wanted to, like that level of return. You feel me? Yeah, but you don't know what it's worth until you get to a certain point. And you.

Like I tell everybody, when you black and you doing art, you have to make the. You gotta operate like the unknown. You have to operate like the unknown is gold. You have to. Cause if you operate like the unknown, it's like, I don't know, maybe I might fail if I don't take this opportunity. You have to operate like whatever I do might hit right? Cause if I don't.

But you know what, though? You also gotta treat it as if gold doesn't mean as much to you as what you're trying to obtain, right? Because sometimes I notice we get stuck and we'll turn down money that we need because it's like, oh, well, I think it's worth it. And it's like, bro, you could take that and build and get that with it. You feel me? With fair, bro? I've been like that a few times with fair exchanges. Like, me feeling like something was worth whatever it is when that thing doesn't really exist. Like, disabled me in a moment. You feel me?

Same, same. I think me and you talked about this. Brent not wanting to spend his own money anymore made us more money. Because I stopped. I didn't grow up in business school, you know what I'm saying? I grew up in mud school, you know what I'm saying? In the mud, building it out. So for me, as long as I can afford to pay and fund my.

Own business, you, like, I'm good.

Because I don't gotta answer to nobody. I don't gotta talk to people like that. And I can just take my own pace. If I wanna run, I run. If I wanna walk, if I wanna.

You know what's funny? When I used to talk to him early, and I'm finally at the point where Brent is. And I think you didn't understand it because, like, you've always had to be in your shoes, but Brent as the artist doing it and having amazing, like, no, N, listen. And I'm finally to that point because when I used to talk to Ty early, we was big on that. Like, nah. Because if you take their money, then da, da, da. And we know what comes with the extra. And it's always been like, nigga, if you could do what you do. You feel me? It's good. But it's like, no, Because I could do 10 times more. Like, n. If I don't have to come out my pocket and a nigga just give me an extra million, 2, 3 million. And it's like, here, you can use this to do whatever N. You gotta be crazy, you feel me? To not. Like, it's a necessary thing if you've already built and established something substantial. Like, I don't think niggas should do million dollar deals unless you've already proven that you could build something worth a million dollars. You feel me? If that ain't happening, it's like, no, you gonna set this nigga up. Like, that's just gonna be fucked. But it's like when a nigga already built it and proved it that's the n. You give a million dollars, that's the easiest startup.

Now tell me this, Lorosa. I saw the video of you asking about help, right. Looking for private investors.

Yep.

What encouraged you to finally say, okay, I'm gonna take this to the people?

Because I've been hella internally conflicted about signing. So I'm like, the type of help that I want is that of like a million dollars plus, like, I wanna. I'm like, I've already built a shit ton out of my pocket and I can continue to do that and it's gonna be a slower pace, or I can go get someone to invest who already invests money into music to get me this check. But the only thing is, like, I feel like part of me is like, damn, if I go major. It feels brand compromising. Like, it feels like I didn't stick to my core. But it's also like the other side is like, no, I'm showing you a route that you can take. And I communicate through it, but it feels compromising to the brand as well. So I had to sit with that. So I'm like, all right, if I'm not going to go get the money from the people who have all the money to invest in music, to stand on whatever I'm standing on for people, then I need people's help.

Right.

I'm going to need your help to get the same amount of capital to build the same thing. Right. So for me, it was just like, I'm asked and I'm going to see what I get in response and in exchange and what works. But if that don't work, at least I gave it a shot at, like, going to it first before I do this.

And.

And I can elaborate all of this and explain it. This is why I did it. This is what worked. Right? Like, we never get an artist to do that. No. Like, Brent. Brent needs to talk about his. Well, he doesn't. He can just live his life. But for a nigga to talk about the deal and why they did it and why he's coming out of independence and all that shit. Like, I seen his podcast with what was Rat Radar, but it wasn't. It wasn't as in depth as, like, a nigga. Cause we always see artists come out of independency and sign like, russ, go to a Columbia, then come back Indy. But we don't. They don't communicate. They'll do an interview every now and then, but they don't. Like, I do Free Game Fridays where I explain what the fuck is happening in the journey and in my life. And when you miss that part, you just start formulating. It's harder to support a nigga when you don't know what's going on and a nigga not telling.

You start kind of create the story in your own mind.

You gotta create your own story.

I mean, I feel like that's why the tie interviews were so pivotal early on.

Cause it came from the source. It's very important for our news to come from the source. Like, if I'm gonna hear about Drake's career, I wanna hear from Drake first. And then the niggas who were right around him. And then the nigga who just doing a YouTube video could tell me about it, right? But when you get that information from source, which we seldomly get, like, I feel like my fan base is partially one of the most educated bases about just kind of shit. Like, niggas be learning. Niggas be learning shit. They be messaging me like, man, I be doing this now. This how I run my ad. There's no other artist platform you can go to and learn how to run an ad and learn how to.

Not from the artist, not from the.

Artist, not from the artist, not from the artist.

It's crazy because I struggle with. So I had a policy for a very long time. Nobody can take pictures of me, right? Don't take no fucking pictures of me. I don't want nobody to be seen because I built. My whole thing was built off of World Wide West. So I was like, yo, I'm gonna be. That's gonna be my. The ghost thought process of I'm gonna help people and I'm not gonna be seen. But then the era changed, right? I was a part of that era changing, where now the information is coming from the content, right? And I was just talking about. Just think about this, right? If I would have had social media set up when the Vice News shit went viral, when all these different things, I would have been earlier. I was already doing podcasting from an educational perspective through the articles we was doing in 2017. So just imagine if I would have just stayed on that same.

I didn't even know that's what you were on. Like, if you saw that there was.

Value in that for real.

I didn't even know why I dropped.

I be telling all these niggas around me, I'm like, bro, every single one of y' all have such a specific lane in this that if you vlog it, there's people who want to be, what you doing? And want to learn. Exactly. They want to learn. There's people there. And you was in such a pivotal role. Like when I was able to click that video and it was like, this nigga, he's sharing the information. I had notebook. He's sharing the information, bruh. You can't go nowhere and get it unless it's from, like, an old record exec or a rapper. It just don't be the same, bro. It don't be Drake giving the information or, like, the Kanye's giving the information and, you know, like, it sells. That's why I really like 50 Cent.

I fuck with 50.

I really like 50 Cent, bro. He really gives. He gives game without, like. Like, Kanye's game is hyper emotional. So you gotta. You have to go through a lot to pull the gym out. But 50 is, like. He speaks very concise. And it's just like, nah, this is what you, bro. And the nigga, I was watching some shit the other day. This nigga said. He was like, when Jimmy Iovine showed me that the money is more important than a relationship, I took it as such, and I did the same thing. And I was just like, bro, Right?

Black and white.

Like, black and white. A lot of niggas can't break things down. Like, everybody can't make apples. Applesauce. That's why I feel like I've gotten to where I've gotten in my journey. Because no matter who you are, from whatever nigga, you all the way from the hood to the burbs, whatever it is, it's applesauce, nigga. You feel me? But he's really concise. And we don't have. That shit is necessary for niggas to show not only how they did it, but, like, going to D. Why did you choose to do that? Like, niggas just get the deal and blow up and we hear nothing. Yeah, nothing.

I think that, you know, the.

The.

There's not a lot of artists even in that position to be able to do it. But I have been, like, running their business.

Yeah.

Like. Yeah. So I think rent now, just like you, it's trying to figure out, how do I tell that. That. That. How do I go out and tell it to a point where people understand it? Because what I'm telling y' all about. Yeah. Basically, he helped both of us make a bunch of money because he decided, I don't wanna spend my money no more. He wasn't doing that from a business decision. More so than it was a creative thing. Yeah, I wanna spend more money on Art.

Yes.

And I don't want to go broke doing it.

Exactly.

But that's a business decision. But I don't think he articulates it as a business decision as much as I do.

He's not. It's really just something that for him, like what he needs to be able to do what he does best and to do it happily. This is what I need. Business or not. I don't give a fuck about the business, nigga. I'm not enjoying business.

You feel me?

Like, it's not business decision. Which is what makes our business so creative. Because it's like, well, yeah, I'm doing business with you, but I don't really do business. I do like. So it's like we gonna figure out how to do it in a way that feels conducive to my life or just not gonna happen.

1000 sense. That makes perfect sense. Makes perfect sense for show Russell. Like what is the. When you. When you are going through all these different thought process about the different deals and the thought processes of like, okay, how much money do I take? Who do I take the money from? What are the deal breakers in that process for you?

The people are usually the deal breaker. For me now I'm often able to get terms that I want. So it's really like the people in the processes, like Def Jam, I've been really on the fence about. Cause I fuck with the people there. I really enjoy the people and they energy and how they feel about what I'm doing as well. And they're like students, they watch and learn too. But I don't like the processes, like how long it takes for things to happen. Cause to me it'd be early signs. Like if I gotta wait three weeks for this. I don't ever want to be in a position where I have to wait for you to tell me I can do or to do something I need done. Like, I just don't like that shit. And if it's not a priority or urgent enough for you, then we could just wait until it is. Because I'm the nigga who gonna be like, this has to be as important to you as it is to me. Cause it's my life 1,000%. It's not. It's not. I don't have a. This is not my job that I get a checkpoint. Like this is my actual life. You feel me? So.

So the process thing is a very important aspect. So I had one of the homies hit me. Neil. Dominique. Neil manages Bryson. He manages a lot of other different Artists, right? And Neil always hit me when he's trying to get something across the finish line. Rather, it's a sample cleared. You know, niggas be sampling this Sunday shit. So he hit me about a sample that need to be cleared. First. The producer hit me, right? DJ Nash Beats signed to Nash. He hit me like, ty got this beat with a whoop. I said, bet, bro. I cleared. I ain't tripping. Then Neil hit me with like, yo, I got this artist at Interscope. I said, well, I ain't clearing nothing at Interscope. They on the band list. They owe me too much money. So they've been on that list since like, 2000. Like, 1. Like, 20. 21. 2020. Right, right. And so Neil's like, so why do they owe you money? So he. Cause Neil is the type of nigga that if he wants something and the only way he gonna get it from you is to solve your problem. He gonna go solve your problem. Cause that's. Cause he want what he wants. He come from, like, that school of puff. Like, he's like, so what's your problem? Cause I really need this done.

That's what I'm on, right?

So. So he said, hold on. I said, bro, listen. We put a Juice Wrld record out with Juice Wrld in 2019. We haven't been paid. I haven't even got a statement. So why am I gonna keep clearing samples for Interscope? And they ain't paying me from something that I put out. I didn't charge them no fee. It wasn't a sample. It was an original record that I offered for your project that just featuring Brent Juice. Word. I even featured on the song. That man was alive when we did that record. He was like, oh, no, that's fucked up, nigga. Fuck that. I'll call you back. And I bullshit you not till, nigga, about a month. Cause them folks really wanted whatever that song is. But it's probably more so Neil. Cause he don't like hearing no, right? And they sent us the statements of what they owe us, which is about $90,000 or some shit like that, right? Which numbers? Just sign off. I'm like, I gotta audit these motherfuckers. This shit don't look right. Right. But outside of the numbers, they still was like, okay, cool, here go the numbers. Can we get it done? I'm like, where the money at? Y' all not finna pimp me. I approve the shit. I'm still waiting for the money. When the money hits, then we can start the approval of this sample process. Cause I don't even know if Brit will still approve the motherfucker.

You know when I'm starting to. And I guess I won't know until I'm in the building. But me and you both know what it's like to build a business and how you'll take a 10 from here. Like, nigga, just give me 10. And some days I'll be sitting and I'll be wondering like, are they doing the same thing?

Yes, they're wondering.

Yes.

Budgets are getting shared, my nigga. If one artist get a.

But I mean beyond that, is it a n in there who's like us? But worse, maybe who's like, nigga, I'm finna. I'm gonna take that from there and I'm gonna use this from here and I'm gonna do this from here. Or is it because I be hearing like some niggas assignment but won't get paid, like won't get their advance?

Yeah, yeah. I mean, that doesn't happen as much as you might think it happens. Right? But what will happen is the one thing about the labels for new deals, when you sign somebody get that money. Now if you sign to a third party, you sign to a production company, the label, if that advance for that artist is X amount of dollars, that money is paid out in less than 30 days. Now, once that money is paid out, what the label don't do a good job at is in ensuring that this money is broken down to the artist that is going to the artist in whatever way it's going. They really don't really meddle into what deal the artist got with the production company.

Right?

And I think that that is a part of a responsibility that they should be dealing with because now you in business with this fucked up shit, right? And it's going to be a reflection of how you do business and how people view you. So if you keep just signing deals with people, that's in fucked up production deals.

ABC's David Muir, the most trusted anchor in America. The most watched anchor in America. Thank you for making making World News Tonight with David Muir, the number one newscast in America. Most trusted, most watched David Muir on ABC.

TaxAct understands you haven't memorized the tax code. That's why Tax act has live experts to help.

TaxAct can even do it for you if you prefer. It's the easiest way to know you're doing it right.

Well, other than going back to college and obtaining a bachelor's degree in accounting.

With a minor in finance, than interning.

Somewhere and becoming fluent in all tax forms.

But that might be hard to accomplish before tax day.

So maybe just stick with Tax Act, Tax act, let's get them over with. I'd be, like, wondering what's. Like, what is the plan? And that'd be partially why I wanna go major. Because I wanna get into the room and just see, like, what's the plan? And if I can have a part in at least curating what y' all decide to do over here a little bit. If I could be a part of a plan. Cause if it's gonna happen. Cause I'm like, well, what the fuck? This the plan. When I listen, when I look at Spotify, even when I look at, like, the USA top 50 and I look at the list, I'm like, what is the plan? Like, who?

Who?

You know, who. Who was running the ship? And what are you trying to accomplish with this? Because some shit is just a little interesting, and it's like, is any why? No one's asking. No one's wondering, like, what is the plan? Cause them niggas got a plan the same way we plan what we doing. They have a plan on why they're doing what they're doing. We just don't know it. But we all, like, part. We all are part of, you know.

So one of the things that I've identified, I identified very fast with building your business and getting it hot, is that when you don't have the knowledge, you run out of the idea. You run out of business ideas, right? So when you ever hear this concept, like, man, like, I feel like we hit a brick wall or we hit a glass ceiling. So the next thing is to go partner with the experts. The labels are the expert. So when you sign over to the label, you not even thinking about doing no plan. That's why I paid you niggas. You niggas better figure out the plan. I'm gonna take this money, I'm gonna go live in the studio. I'm gonna go on the road. But nobody is learning from why you signed up with these motherfuckers. Because they had the knowledge and infrastructure. But you're not even learning it to be able to pull away from it and build it while you're in your.

System, bro, I'm going in to get it. Like, nigga, if I go in, I'm going in to get it like a nigga. I want to know what the fuck going on. Cause shit looking a little weird over here, and everybody seem to be okay with it. So I just Want to know if this is a thing and this is what niggas about. I understand clearly, but it just feels like none of us have enough care to like.

So this is what you're gonna do.

Niggas just trying to get, you know, they pocket right, and it's like, oh, let them. They do whatever they doing. But it's like, well, no. Cause this shit ain't right. Like, y' all don't that shit. It be interesting.

You're going to learn really quickly what the major label system is. And it's a very black and white thing to me. And the black and white is this labels outsource. Just like you outsource labels got financiers, just like you're looking for a financier. They have the history of success.

But who is the financer? The.

The parent company.

Like, who. Who the get a money to Universal.

The. The. The.

The.

Vinnie. It's like it's a. It's a company called they. But you know, they are public. They're a public company now. So it's. You can buy stock market shares and all that type of shit now. But before it was a private owned, it was Vinovici. I can't think of the name, bro.

It's so high. It's so high level. Which what makes me think it's like some grand plan. Because it's like when you can get that many niggas to be so invested in something, it's more than money.

No.

Yeah. It's a community. It's a community.

It's an infrastructure. Right. They make decisions based on how we forecast what's about to happen next. Right. I mean, think about when CDs stop selling and they stopped paying niggas in 360 deals. That was a decision.

Definitely was a decision.

Someone decided that we.

And that was a decision that was made outside of us, that affected us, but none of us was in the room to be like, this is a good or bad decision. And I don't even think it's a bad decision.

But it just like it was a decision made. We didn't have no.

That. None of us know who made that choice in that decision.

I don't think there was no artist in that room for that. There's no spokesperson for the artist. That'd be like, maybe we need another idea.

Right? And is that. Was there no artists in the room? Because. Because artists weren't allowed in the room or artists had no interest in being in the room. Right. And that's what I. What I Want to.

I think it's a combination. I think it's a combination. I think every situation you can make the best out of it. If you know exactly what you want to get out of it. If you know exactly what you want to get out of, you can make the best out of it.

Right?

Right? You not knowing, being blind, that's when you can fuck around. And then, you know, you start fucking up. You fuck your money, don't fuck up your fuck.

You don't fuck up your fuck you money.

You definitely don't want to fuck up your money.

Hey, it happens, though. And you gotta go get some more fuck you money. Yeah, you gotta get some money. Sometimes you fucking Fuck you money. And you gotta get back and get some more fuck you money. You feel me? Like you have tears. You literally got tears.

I was just told this yesterday that the goal is to get rich once. You don't want to prove a. You don't want to prove a fat trying to get rich two or three times. That's the goal, just to get rich once. When he said that shit to me.

I was like, that's hella funny.

I was like, you know what? I can end it on that one.

That's hella funny.

Get rich once.

You know what I'm saying?

That's the one.

I don't know if that's the goal for me. I'mma get rich as many times as I have.

I was about to say, you seem like the type.

Like, for me, it's like, nah, nigga, I'm going to get rich. I might have to get rich a hundred times, but I guarantee you, when I'm done getting rich, you gonna be like, oh, this nigga rich. And it's like, yeah, I had to get rich 50 times.

It sound like you got rich and you just built on it. When he was saying this, getting rich and going broke, then having to get rich a second time, you're talking about getting rich and saying, I got this. I'm going to go here, here, here. He was like, here, didn't go here. Then trying to get back here. That's stupid.

But it's light. So you say light.

So you.

Doesn't matter what the obstacle is. If it affects you being rich today, you'll be rich again and again and again until.

And that's kind of how, like, I look at my. That's how I look at money in general. It's like I use money as an asset to obtain what I need to obtain whether it costs me my riches or not. If it cost me to go in a hole. I'm gonna do that because I believe in what I'm doing it for. And I know when I come out that hole, it's gonna be harder to put me back in it next time. You feel me? So, like, that's how I look at it.

Makes sense.

Fuck you, money.

I think that's all we got.

That was it.

Thank you to Russell for.

For bringing us in and the Percula in person.

Come on.

It's been an incredible conversation.

Yeah, this is great.

Very excited for you. And, you know, we wish you the best of luck.

Gratitude.

My dog.

My brother.

My brother. My brother.

We got the messages.

Oh, yeah, definitely the message.

To.