Single-speaker excerpt (YouTube) arguing that traditional magazines were late to build full websites and relied too heavily on print circulation; digitally-native brands like Complex outcompeted them by creating lifestyle-interview content online. The speaker frames this as an instance of short-sightedness in business transitions during technological change.
I always go back to the journalism industry, how the magazines double excels the vibes. They were not first online. Like Complex had beat them online as far as, like creating a lifestyle brand that also did interviews, like the magazine format. Those like traditional formats like the xl. They were not early online. They weren't early having websites, they were early having blogs. And part of it was a resistance because it felt like, well, we're already selling hundreds of thousands of copies of magazines. We got hundreds of thousands of subscribers while we go online. Right. Because we're going online short sighted. Yeah. And I feel like that at times when it comes to businesses, you can be short sighted with transitioning in times of new.
