Short YouTube spoken segment advising music managers, label owners, and nonprofits on using community-focused offerings and corporate partnerships to create opportunities (commercial placements, playlists) and to attract artists by building a strong brand. Emphasizes tax-deductible donations to nonprofits and leveraging a community/roster for business opportunities.
Companies can, you know, donate into your business as a non profit tax, write off that service in the community, but they can also double back and use your all's community for opportunities. If they're looking for a song, if they're looking for something for their commercials, or they're looking for a playlist for their company, you know, event or whatever the case might be. And so it's a really great model. So one of the things that I'm learning that I think every manager and every label owner should learn is that build your brand, that will attract artists that will want to come because of your brand.
