Metro Boomin created a fake MySpace page to promote his album A Futuristic Summer, tapping into nostalgia for 2009-2010 internet culture. Worldwide Ty explains why relatability matters in marketing: campaigns that feel too distant or expensive alienate audiences, but simple retro concepts connect with fans.
I really like the Metro booming rollout right now for A Futuristic Summer. Have you seen what Metro's been doing, bro? He has like a fake MySpace page. He had a song streaming like it's like a MySpace page. Like everything about it was very like nostalgic. Like he's building the world to make you feel like you're back in 2009, 2010. So sometimes it's as simple as having an idea that people can relate to.
Relatability in your marketing strategy is important as well, because if it's so far gone or it's so expensive, you know what I'm saying? It can kind of have you, you know, a little, a little thrown off. I mean, just think about it.
