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In this YouTube short, the speaker highlights the rapid shift of marketing from traditional channels to digital platforms, using the example of a platform called WAP. He explains that major brands are allocating large budgets—up to a million dollars—to these platforms, paying creators a dollar for every 1,000 views. The speaker likens this model to multi‑level marketing, noting that money that would normally go to ad agencies or TV networks is now funneled into a digital marketplace populated by millions of young creators who are motivated by impressions and the opportunity to earn money by posting content aimed at youth audiences.
