Patience Is The Quickest Way To Wealth: Sports Talk With Samson Adamu

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Bring Mike Will out. People going crazy, they didn't expect him. This is where it goes south. Tom. I did not know Mike Will was a talker. So before we having this fluid conversation with me and three producers and now you add one more person, I asked Mike Will one question. He talks for 15 minutes.

There we go. We rocking.

Oh, man. So we had an episode where you had asked me about if there was, like, any people, any movements I was really into at the time. I kind of had a brain freeze. And I've been thinking about it and I gotta. I gotta shout out one person, two. Because I've been going out to Oakland a bunch recently. And I was out in Oakland in March, and I ran into this kid named Overcast. Overcast is a real cool rapper out there. And they kind of got like, a group, the Overcast. You got Maggie, you got my Snead. They've been running around a bit. But I just kept running into this kid, Overcast, like, he opened for Mavi on tour. So I went to the Mavi show. He gave me a ride back to my.

Oh, shit.

I went to the park during, like, Easter Sunday. I'm walking up, I hear somebody say, yo, you right in front of me again. Then there's a show at the band camp spot down the street. Who's opening? Overcast. So I'm like, hey, man, like, talk to me, man. Like, we ain't really. Like, we ain't really chopped it up. So let me just ask you some questions. So he starts telling me a bit about his story, and a big moment for him was he went with Mavi on tour to open for Jack Harlow as Mavi's dj. He doesn't dj, but he's known Mavi for years. Mavi's like, you my boy. Come on tour with me, Ty. One of the tourist stops, the charger for the laptop stops working or he loses it. Something happened with the charger and he's Telling Mavi, like, yo, bro. Well, he told me the show starts and the laptop's on like, 7%. It dies in the middle of the show. So he's telling Mobby freestyle.

Oh, shit.

So he just starts freestyling, and people are going crazy. So then Mobby runs over to him. He was like, all right, what's next? He was like, it's not cutting back on. So this is what I'm gonna do. I'm gonna go out here, I'm gonna be a boombox, just rap. So he goes out there, starts boomboxing. Mobby starts rapping. He said, that's the craziest reaction. They got all tourists. And it was because of the spontaneous decision to not, like, fold in this moment. Yeah, he didn't panic. And I was telling him, I said, when you're on stage now, I noticed that you command a stage with a presence that says, I'm supposed to be here. He was like, well, yo, I made all the mistakes. I made all the mistakes you could make to not be here, and I'm still here. And he just says he's so comfortable pivoting. And I wanted to ask you about pivoting, or do you have a story in mind where you was like, yeah, this shit went south. We were able to recover because we did not panic.

I think when you are looking to build a business and you're boot scrapping, there's always pivoting that's happening. There's always like, we only got $1,000 to shoot this video. Oh, shit. We only got $500 to shoot this video. Dang. I don't think we got no money. Right?

Yeah.

So you always gotta pivot in those different aspects. A lot of times you have to pivot, like, your life with people that you have in your life, or you might have a friend that you lean on for certain things. And they've been so guaranteed that that you just automatically just think that they're gonna be there. And they might be having a day where they ain't that present, but you still need that kind of, you know, shit, that kind of support. So you might have to pivot to your mom, you might have to pivot to your brother. You know what I'm saying? So I think, like, pivoting is, like, should be synonymous with being resourceful. You know what I'm saying? There's not a lot of people that's resourceful, and there's a lot of people that can't pivot.

Why is that, though? Why do you think people have A.

Hard time pivoting, training, you know what I'm saying? I just feel like there's a level of mental training that happens unconsciously that humans just naturally fall into. And it's because we're naturally. Behaviors of habit, we're creating habit.

Right, right, right.

So, like, if we wake up every day and we was supposed to get a ride to school on the bus every day, and one day we wake up and we miss the bus, we gotta know, you know what? I even didn't even realize my school was right down the street.

Right.

Cause I'm so used to just getting on the bus, daydreaming, and I'm at school. Right, right.

You're not prepared for it not to be there.

Yeah.

No. What about, like, I multitask, like, everybody, I'm multi ti. Like, I multitask every fucking body. Right. And that's not always the cause. Multitasking came from. That's a programming. That's programming language. Yeah, It's a computer language. Humans are not supposed to be multitasking.

I remember having a conversation with someone once about how some older guy, he was like, before computers, people didn't multitask. No. He said, as information got faster, you notice people were doing more. But not everyone is programmed to be good at multitasking because it's not as natural.

Nobody's good at it. Everybody that said they're good at multitasking, they're fucking lying. I can trick you to think I'm good at it because everybody else is so terrible.

I got you.

But nobody's purely really good at it. You start thinking about what the result you can get. You focus on one thing at a time.

Right.

When you measure them, it's not like that's the difference between, like, Donald Trump and maybe somebody that you know. Not Donald Trump, but Warren Buffett, who he on multitask, he's like, I know investing. That's all I know.

That's my one thing.

That's my thing. I don't give a fuck. Versus one of your uncles you probably got. And if they know, one day he a mechanic, next day the nigga carpenter, next day he got down, he managing the artist. What do you really do? So I think there's a certain service that you give to yourself when you do focus on one thing, and your brain kind of see the depths of that thing, of that thing or that length. You know what I'm saying?

But do you feel like we live in a time now where people have to have more than one skill?

No, not if they own. If they hone in on that one skill. Now, if your one skill is. I don't really. It doesn't matter what your one skill is. It's about how great are you at that one skill. You know what I'm saying? If you have a high level of functionality and efficiency. Right. That means that you can live in a lot of places.

Absolutely.

You don't have to think about trying to be efficient and try to be somebody that know how to make money. Somebody that know how to make money. Can look at you like, we need to be a team.

Because you're efficient.

Cause you're efficient. You can tell me how I need to spend this money I'm making.

Right.

Or when. How to be more efficient with my spending. You know what I'm saying? Or people that are just naturally gifted at coloring. Right. Or naturally gifted at counting numbers. But a lot of the things that we speak about pertaining to multitasking or developing your skill set, it's all about time. Now, if you're a person that's been multitasking with two things that you love since you was nine years old, you're gonna have a different result at 29 versus somebody who's multitasking. Two things that one of them, they really like the other thing.

Right.

So in that place that it can coexist. Like, I'm naturally passionate about business, but I'm also really passionate about sports.

So.

And I've been like that since I was, like, 14, 15. So for me, to multitask, business in sports can feel like one thing.

Yeah, I was about to say, it sounds like it's one center.

It can be. But then somebody can argue business don't have to be dealing with sports. You're making it about sports.

Yeah. That was a decision you made.

Yeah. 1,000%.

Yeah. But did you. When did you decide that sports would be a part of your business life?

I've always decided that.

Yeah.

When I was gonna do it was the. That was the thing. When was I gonna do it? But I've always. That was something that was decided when I was like, 10. Right. You know what I'm saying? But it was just like when it was gonna happen and how. And what that would look like was more so the. Like the unseen thing.

But even when you pivoted from being a football player, you still knew that wherever your life was going, sports would be a part of the business.

1,000%. 1,000%.

That's some serious foresight, or I guess just belief in what you like and Knowing that you will be able to incorporate that into your life.

One of the things that I can really applaud myself on is that I never did nothing that I wasn't planning. Passionate about. Like, when I worked at Target, I stopped working at. I turned down other jobs. Cause I was passionate about what Target allowed me to do towards my passion.

Right?

So I worked for a lot of black women, Spanish women that ran Target. And I would go in there with ideas like, yo, I want to do a sign, like, album signing. And they'll be like, okay, well, if you can get them in here, we don't have to spend no money. Then why have at it. Oh, shit.

I bet.

Or if I had to go travel, doing blackout dates. Like, they supported that. So I became passionate about. Not about that role, not more so working that Target. But I became. That's when I first started reading. If I had not worked that Target, I would have never started reading the way I did, really. Because I used to work in the electronics department. So I would always be putting the books together. If I didn't see those books so much, and being a thinker, like, I was like, it would have never came to me. Like, maybe I should buy a book. I'm looking at them, mind you. Sometimes I work Target six days a week. Oh, wow. And I'm working at electronics. And every day I have to go and fix the books, make sure that they're, like, in the right place. I'm seeing books every day. Then it started being loud because the book by Malcolm Gladwell, Outliers, My wealthy, told me about the book. My partner Troy told me about the book. And then I just so happened to be at work, and the book. Just looking at me, that just did. Looking at you, I was like, bro, I gotta. I gotta read this book.

That was the first one you grabbed that kind of set you off to be a reader?

Nah, that ain't the first one. The first one was called. It was something about how your brain works. Like 7 Habits of how your brain works. It was written by a woman that was a pastor. Actually, I can't remember the name of the book, but I get the name of it. I think I probably still got it in my crib.

Okay, but so you. It just seemed like you always had an interest in how the mind works, how to optimize your performance as a worker and just as a person in general.

Man, this. What I. When I was young, when I was growing up, when I got. When I had a job, I would think about how I could make more money at a job. And it wasn't always the legal thinking from that perspective. Right. Once I decided that, man, I ain't gonna do no more legal things at these establishments now, I started to figure out how can I make the best of this experience that can actually serve where I wanna go, you know what I'm saying? And that's why Target was like a thing. Because I would, like, read books, you know what I'm saying? I would, like, take calls. I would figure out what music. Who controls the music in here.

Yeah.

You know what I'm saying? Like, we did it. When I did the damn signing for Kandy, she put her first album out solo. We cleared the whole end cap. Took all of Taylor Swift albums off the end cap and put all candies on there, bro. I know for a fact that we wasn't supposed to be doing that. A record label paid for those end caps.

And you just moved them.

Yeah, we just moved the whole shit. Put it back the next day or some shit.

Of course. But.

Yeah, but she sold like 1,000, 2,000 CDs that day.

Oh, that's hard.

Through that signing. Right?

Shit, you know, moving 1,000 CDs and the day.

So then I was like, oh, this crazy. Oh, I remember calling Ethiopia when I worked at Target being like, hey, man, Carrie H ain't got no albums on our front end cap. Her being like, what? Who is this? I like, I work at Target. I'm looking at the end cap right now. And Carrie, his sold out. Why y' all ain't see nothing? It's been like a month. She was like, hold on. She got on the phone with me, bro. I said, maybe four days. Carry his ass in the album. Albums got sent to that place.

That's hard.

You know what I'm saying? I would call, like, Jamie Foxx when Jamie Foxx album was out. Cause I would look at who is coming in town.

Yeah.

Cause at this time, niggas wasn't selling albums.

No.

Unless they was actually signing the motherfuckers coming in.

Yeah.

So this probably like 2000. Yeah.

Almost like 2010.

Yeah, 2009.

2010. And I was like, Damon Foxx was one of the ones I was trying to get. I was trying to get Miguel. I remember talking to Miguel people. I was like, hey, man, Miguel back here by this big boulder nigga. I can't even see his album. Y' all need to come do a signing so you can put on the end cap for the day. You know what I'm saying? But the only One that really bit was candy.

That's Kandy.

Yeah.

And you saw the results of that 1000%. What made you take the initiative to call them?

Cause once I seen the candy shit work, I was like, but it's imma beat people now. I'm the nigga that do the sign is at Target.

You was already managing producers at the time.

Yeah.

Okay. So you was like, I'm about to get in. I'm about to get in the business through Target.

It's a multi million dollar goddamn store. And literally, my boss was a black woman named Rhonda. She work at Amazon now. She was like, oh, wow. Yeah.

She said, well, as long as I.

Don'T gotta spend no money.

That was her.

This is perfect.

Do you apply that to your business today? I know there's the difference between CDs and storefronts, but that mentality.

Yes. Don't let me in your house, bruh. I'm gonna figure out how to get out there. Run it up, bruh. I need in. Don't introduce me to nobody if you don't want me to run it up. I'm literally like. I'm constantly like, how can I better position myself to be in a better position to help others? You know what I'm saying? Cause in my mind, I'm helping the artists, you know what I'm saying?

Like, sh.

I need to sell no albums. This shit is like canon, your album. You ain't even on the front end, cap.

You just moved 2,000 albums.

So we made it so that I ain't gonna cap. It's probably like more like a thousand.

Well, look, it's close enough.

Yeah.

So, like, if that many, I'm probably doing a little cap. But the overall goal was she sold more albums that day.

Right.

Her entire time being in Target in that particular store. Right, right. And we made it so that the artists, the fans, they had to go and buy the album. Then they brought the receipt, showed that they bought the album, and then she was signed.

Mm.

Okay. So you had to show that you bought the album. Yeah. So these are hard sales.

1000%.

Can't be mad at hard sales.

Know what I'm saying?

You got notebooks right here? Yeah, that's this right here.

So, yeah, so this is one of my notebooks for, like, NFL certification I'm studying for. So it's broken down into things I need to remember for the test. Okay. And then it's the second. The second half of the book is the 2023 NFLPA test specification table. So this basically tells you how many numbers of the questions. So it's 60 questions in this test. It's telling you what part of the collection, what part, these test questions, where they're gonna come from. So I'm writing it out myself and answering like, pretty much building my whole like study guide. Cause I can take this book in the test with me. Cause it's open book.

Okay.

Yeah.

What's the one beneath it?

Well, these right here is the collective bargain agreements.

Okay.

So this is NFT.

They're kind of thick.

Yeah, it's 800 pages each.

No.

Total. Well, it's more like. So this one is 439 pages, but it's front and back. So if you do, you know, if you do front and back, really this is more like 800 pages. But when you really look at everything like it's like 600 pages. Yeah. So you can take this into the test too. Okay, so this, this like these items.

But again, even for open book test, you got 600 pages. You need to know what's in there.

Oh yeah. You can't just go in that thing and just pick open notebook. It'll be that bit fucked up. You get three hours. Yeah, 63 hours, 60 questions, three minutes a question.

How long you been studying?

I started studying loosely in December, but it's been like on and off, on and off, on and off. Over the last past two weeks, it's been more intense.

Do you have any particular methods for making sure that you are absorbing the information?

My typical way on studying is that I write everything that I read. You know what I'm saying? So I got flashcards that I've already written all the different definitions of all the terms that they use. I've already written them down, created flashcards out of those. I'm reading the. I got test questions that I'm walking through these seminars and I'm answering as they come to me. I'm in a class right now that's an eight week course. Week by week we go over different parts of the cba. So my learning is a consumer, I'm a set. I do like obsessed aspect obsessively.

Right. And how do you balance the obsessive learning with handling and managing your businesses?

Time management. Time management is a thing. So me knowing that, okay, I got these meetings in the day, technically while I'm here, I should be studying at 7 o' clock in the morning to like 9. Then I'll handle all of the business and then we gonna shoot fuck you money towards the end of the day. But last night I was up to like 1 o', clock, 2 o', clock, doing the studying. So it just. I started a little bit later.

Right. But it's all about finding the time.

Two hours a day, man.

You feeling prepared?

Almost. I'm about. I feel about 25% prepared.

Yeah.

Hoping I can get about 75% prepared, 80% prepared by the end of this month.

Were you an anxious test taker early in school?

I was terrible at taking tests.

Yeah.

I had to take it. I had to take the sat. I took the SAT six.

Six times. Six times and did not qualify.

And I took the ACT twice, and I qualified the second time for my scholarship.

The six times. What was. What was up with SATs, bruh?

That just was me up, bro. Like, I had a grade point average. My grade point average was 3.7. Yeah, I meant 3.3. All I had to get was a 17. I couldn't get a 17. I took study classes, all type of shit for that bullshit. I could not break that 7:10. So I had to take the act to get you over and get me over. I had to get a 16 on that. I badly scraped. Prod that, motherfucker.

So you probably just thinking, once I'm done with tests, I ain't taking no more tests.

Yeah, I ain't really, like, test well. You know, you start getting into processes, you start getting into, you know, higher level of education. You start getting into the formalities of education. Comes with tests or it comes with some level of critical thinking that you gotta do.

The best thing to do is to find a method that works for you.

1,000%.

Take the information in.

1,000%. Gotta find that. If not, then, you know, you fuck.

So today is kind of a day, right?

Yep.

You were our first guest.

Yeah. Yeah. It's interesting because the last time we did a guest was Baby Tate at Clark Atlanta doing Homecoming. And Amazon sponsored it because of our deal with Amazon at the time. Now I told Amazon, I was like, yo, y', all, give me some more money. We'll start bringing some guests on this shit. But.

And the episode did well.

Yeah, the episode did well.

To kind of let us know because we had a great first season that we take came out of the opportunity. We got a chance to kind of see what a guest would feel like. But again, we here.

Yeah.

This time we'll be having more guests this season.

Yes, definitely more guests. And the format of it is, like, we want to be able to, like, sit down, chop it up, talk about different things. But Then start getting into, like what the guest, who the guest is kind of give a little color on the guests, but then when the guests get here, you know what I'm saying? They'll be able to shine more light on what they do, where they from, what fuck you money means to them, you know what I'm saying? Cause that's the question of the year, you know what I'm saying? Like, if nigga get on, like, you know, I don't know, the Steve Harvey show or some shit, niggas like, what the fuck you money to mean to you? You know what I'm saying? Or if niggas get invited to earn your leisure or million dollar run for games, like, nigga, what fuck you money means to you. I think that's a real strong dialogue to have around content, you know what I'm saying? Cause it has a very aggressive directive, but then it makes it a lot more fluent because the individuals are going about living that type of lifestyle. And that's what kind of like points into a certain direction, you know what I'm saying? So my partner. My partner Samson, he's the director of competition for the Confederation of American Football, which hustle in the States because we're Americans. It's soccer, absolutely. But I met him in a program that I was in at Harvard. We ended up flying on the same flight to Miami. He'd never been to Miami before. He came through the first night, ate literally from the airport. He just came straight here. We ate, hung out for a few hours. And I was like, we thinking about gas. I'm like, this nigga travel more than me. And soccer is such a global thing that's growing at a pace that's nuts. So I was like, yo, I asked him, he was like, yeah, man, like, it's crazy. In the Harvard program, two people already committed to the interviews. So Sampson and then my man Marquell, who he left UCF to start his own boutique agency to help with combat fighters. Okay. Yeah, yeah, yeah. So we're gonna probably do him in la, doing on BET week or whatever. But yeah, so Samson is gonna be the guest for the night. We try to get him in earlier, but, you know, the heat plan, so he going to the game, and we want, you know, we was trying to make it smooth, so we gonna get with him later on, but we want to spend the early part of the of the session, you know what I'm saying? Just chopping it up.

So we come back tonight with the director of the competition. I think that's an Amazing title.

That's a fucking. I feel like I'm put some. I'm gonna get some merch. It's gonna be some fuck you merch. Some fuck you money merch on the back. It's gonna be like director of competition.

Sound like a war.

Yeah, 1,000%.

I think it's cool to even understand this pros and position and jobs that people have that you might have never heard of before. Yeah. So this is going to be, I think, an episode. Extremely enlightening and outcoming people.

I can't wait to do that. Yeah. I like this format because I feel like I want to start going, like, kidnapping niggas like. Like, yo, this is what we about to do. Boom, boom. And we pull up at a job. You know what I'm saying? We pull up at, like, they know we coming, though. You know what I'm saying? But I don't know, man.

It might be.

We might need to do a funky money kidnap episode. When we pull up on a nigga with the van, unmarked van, start pulling niggas in. That's. I think we can start doing them type of episodes.

Yeah.

1,000% trying to make. Because I'm very hell bent on not being a podcaster, so whatever I can do. To not be a podcaster, to not be a podcaster. No, this is not a podcast. This is an ignorant conversation about wellness. Yes, that's exactly what this is, you Money. A ignorant conversation about weapons. All right, so we told y' all earlier that we was gonna have a guest. This our first guest for. For our second season of you Money. We are. I'm personally super excited about it because our first guest is an international. It's an international guest, and so it gives you opportunity to hear a story from someone who's figuring out life in their own pace. And so, you know, I let. I let my man introduce himself, and it's fire ass title for the organization he works for.

Yeah, man. Thank you. Thank you for having me. It's good. I feel blessed to be the first international. The first guest. International guest. Exactly.

Double box.

So making history. Yeah. Yes, sir.

Exactly.

Yeah. So my name is Samson, originally from Nigeria. I live in Egypt. I've lived in a few countries. I lived in Paris for maybe six years. I lived in England as well. I lived in England. I lived in Milan as well, in Italy. I lived in Switzerland, a little bit in the States. I live in Egypt. And really all just trying to pursue the things that I wanted to do in life. And this is back in to. Since 2003, just been moving about learning. When I did my undergrad in Paris and then throughout the studies was. And everything has been building up until what I'm doing now today, which I'm gonna get to that. What I'm doing today is what I've always wanted to do all my life.

That's amazing.

So it's, it doesn't feel like I've worked a day. I know it's like a cliche, people say that, but really it doesn't feel like I've worked a day because everything has just been building up to that. So anyway, my official title is I'm director of tournaments and events at the Confederation of African Football. And Confederation of African Football is basically the governing body for football, soccer, as you call it. The real football. Yeah. So for the governing body for soccer in Africa. So basically what we do is we regulate football on the continent and every football match competition that is organized on the continental level in Africa, we are the ones that are organizing it.

So.

So we basically have about 13 different competitions, national team competitions and club competitions. And the national team competition is basically like, take it like the World cup but from Africa. So we've got national teams, we've got senior national teams, we've got women competition, we've got youth competition and you also have club competition as well. Beach soccer for South. So in the year we organize more than a thousand games competitions and then I also have different events because we have the awards as well, which is pretty big. The awards for the African player of the Year, male and female and other events like political, even like the General assembly because we have members. It's also like a political organization. So I'm responsible for all of that. But again, like I said, every day is all what I wanted to do. So being. My story is kind of just being from Nigeria. It's an English speaking country and I know I wanted to work in an international context. So the best thing to do, to speak French because Africa is majorly divided, English speaking and French speaking and most English speaking part, they don't speak French. So for me to be able to learn French, I wanted to. So the education and most of, I mean a lot of people from Nigeria either go to study, they study in abroad, either come to the States or they go to England. So I decided to go to France because I wanted to learn French and study at the same time. So that's about where. So it was in the context of wanting to work in international business, that's why. But then I, I started studying Computer science. But I was very quick that I knew I didn't have any future in computer science. Computer science. So I added a second major because it was an American University of Paris. So you can kind of have the American system so you can choose your major and choose your classes and all of that. So I added international business as a second major. So I mean after that I wanted to get into sports because I played football.

Yeah. Okay.

Not professionally, but I mean I wanted to be a professional, professional player. And then I had to choose between playing football or studying. So as I was studying I like yeah, if I finish my school, what. If I finish education, what do I want to do? I want to do something in the context of what I love to do, which is football. Okay, I'm going to get to it. So I did my internship, end of.

The.

Program studies in a sports marketing agency in Paris. I did that. I enjoyed it. I got some opportunity and then I started to. I created my own company just to kind of see what I can do in sports. But nothing was going on at the time because I just finished uni and then I was looking for the right studies and I found a master's program called the FIFA Masters which was actually pretty amazing. It's a, it's called the FIFA Masters but it's not focused only on football and it's on and every kind of sports that you have and it's, it's humanities, management and love of sports in there. And they choose between 25 to 30 students from around the world to do. It's a one year program. So you spend time in just different countries in England and Italy and Switzerland. So the humanities of sports part is in England. So you partner with the best university in England. There's that teaches humanity of sports and the humanity context of sports. It's basically what the history of sports, different sports, cricket and then the rest of them. So that's about the humanities in De Motortport University in Leicester. And then the management of sports is Bocconi University in Milan. And Bocconi University is kind of like the world of sport business. The best university in Europe. So that's where it was. And Switzerland because you have the headquarters of most of the sports in federation in Switzerland. So you get ice hockey, boxing and all the football and all the rest. Even ufo, the headquarters is in Switzerland. So they kind of have the, the headquarters of most of the sports governing body in Switzerland. So that's why it made sense for us. And I studied that and afterwards I started to get into the field and the industry. Because the same people, the people that took the course, they all. You have similar interests. So I started to do some gigs for FIFA and then went back home to Nigeria, created a big event. So it was entertaining events for. It's a beach soccer competition. So it's a beach soccer competition that I created from when I moved back to Nigeria after studying.

But then was there a market for beach soccer at that time?

Actually there was no market for beach soccer. So this was the interesting part. So after my studies, right, when I finished my masters, I went to Brazil for a bit because my roommate was in university, was Brazilian and I wanted to take a break. So I decided to go to Brazil and just to have a good time. I was finishing uni, wanted to relax a bit. But then I was going to move back to Nigeria and I thought, what am I going to do with my career? Because that was the time I was going to make a decision about what I'm going to do going forward. Because I'm done with my undergrad, I'm done with my uni. I've never really worked anywhere, so what am I going to do? So true story, I was on the beach in Brazil. True story, right? I was like, what is it that I can do in a country like Nigeria? Nigeria, that is not in traditional football. Because traditional football, soccer as we call it, the industry didn't really exist like that. You had the national team and the national federation where you could work and it's kind of like government oriented. And I didn't want to do that. I wanted to get into business because that's what I studied in the business of football, which is completely difficult to do that because there's no big industry.

Like.

So I thought, what exactly can I do? Okay, still staying in the same light of football and you have beach soccer. Because Brazil, beach soccer is kind of big in Brazil. That's where they play beach soccer. Okay. Beach soccer looks interesting because every time on the beach you get people playing beach soccer, which is pretty amazing, right? And I was thinking about this. On the beach, beach soccer is good. Or beach soccer will be nice in Nigeria. When is the best time to do be shocking Nigeria, because you have raining season. Actually December could be a good time because that's the dry season we have in Nigeria. What else do Nigerians really like and happens around that time of the year? Africans, Nigerians. We love to have a good time. We love to party, we love to basically dance. That's why you can see the Afrobeats right now. Yes, sir. It's from the biggest artists from Afrobeat. They're all from Nigeria. This is what it is. There's no surprise that it's coming from there because this is the culture, this is the energy they get from Nigeria. This is what Nigerians love to do. Like, okay, this music, we love to go to concerts. And December time is really, really an amazing time. There's no better place to be than to be in Nigeria than in December. Because the whole month is almost like carnival that you have in Brazil. Just the whole month, there's so much going on. Okay, concert could be nice. And we also have a lot of fashion shows as well in Nigeria. And there's a lot of just parties and events in Nigeria at the time. And then in my uni university when I did my masters, I knew that you're competing for the same thing, right? Because sports is entertainment. At the end of the day, you know, it's the same thing. You're competing, you're competing with the same pockets for either. Going to the movie theaters, you're going to watch a concert, you're going to a fashion show, is the same amount that you're gonna pay for football match that you're gonna pay to go watch a movie. So basically that's what I thought about it. Like, why don't I put all of this thing on the one roof? Rather. Rather than getting people to. Rather than getting people to. To have divided events. Just put everything under one rule. So I created this concept of having a beach soccer tournament. Beach soccer event, get international team, but at the same time in the same arena. To have a fashion show, to have a music concert and to have like an after party. Like, okay, so I started to work on the idea for over a year. And afterwards I just tried to create a local sponsorship and all that, which to took a lot of time. And the first edition that happened, it was actually quite nice because I didn't have anything to show them because it didn't exist in Nigeria. So I took pictures and videos from different events around the world just to present to the different sponsors. And yeah, well, this happened in Miami, but this is Miami, this is not Nigeria, this is not Lagos, and this happened in Spain, but this is Nigeria. But then after doing the first event, it was so nice and I guarantee it was much better than the ones actually that happened in Miami and other places. And the sponsors saw it was like, actually this is amazing because it was a completely new concept for beach soccer. Didn't exist, but we had a national team and I managed to bring good national teams as well. England national team, beach soccer. Because of course the name England is big in that region. Brazil as well, which it is a big nation in. Beach soccer is big. But beach soccer is easily manageable because you have a team of 12 people. You don't have like maybe 30 something people that you need to find.

Okay.

And I had a big artist as well, the first edition. Actually this artists were not as big then, but you had a whiskey, they had Bonobo, you had Davido. They all came for the concert to perform. What year was this? This was 2011.

Oh, that's incredible.

2011. So all the guys were there, they came to perform. We had a fashion show right there on the beach actually. Burn A Boy was one of the artists that walked in, that walked out on the fashion shows, was one of the models for one of the designers. So it was still easy back then.

So how did you know Burnable and whiskey. How did you know them like that early?

So I mean, in Nigeria, I mean, they've been grinding. They've been grinding for. For a while. They're just not as big. But then they were there and trying to make. So they were not the hottest then, but they were still trying to, you know, go under. Making some clouds then. And I knew I had friends from university that in the music business. So I told them and they. They found it exciting, the project exciting as well. So they kind of sported as well and brought together guys there to perform. And it was just amazing. The artist, everyone loved it. Even the beach soccer itself was kind of different. Was football or football on the sand and there was like a DJ playing music at the same time. Is different from the traditional football that people knew. There was a lot happening at the halftime and between breaks. Kind of what we saw in the NBA finals today. They had cheerleaders also dancing in between the breaks. So there was a lot going on and was very unusual for people. Like football is something that's completely different. So I struggled to get sponsors, but managed to get some sponsors, put in some money. I had people that supported as well. It was easy because of the investment in the first edition. Of course we lost money, but the sponsors also saw it. So the next year it was much easier to get sponsorship. And we went on to do about. I went on to do about nine editions. And this was. Doesn't happen at all in Nigeria that an event of that magnitude is financed only from sponsorship. There's no government money in it. Nothing like that. Was just pure sponsors because they Were getting good value for it. Something that was different. And every year we kept on improving, which was pretty amazing. But yeah, I mean, after a while, until I did it until 2018 and then in the Confederation of African Football, that new election, new president. And I kind of knew the president then because he was into beach soccer as well in his country. So when he got this position is like, yeah, dude, I know you very well, I know the quality, I know what you can do. I need you to come to caf to head the football competitions. And I really was thinking about him like, I really want to live this life because I have one event that I do at the end of the year. It was generating good enough money for me to be comfortable, but for me to also own my time. I could do anything I wanted to do, I could travel. I was working as a consultant as well. And the rest, I was like, yes, it's a good position. But if I want to leave all of this, I mean, I'm at home, I've lived in different places, I really just don't want to leave. But then he was insistent and then I actually didn't even want to still take because I have to leave my home, go to live in Egypt. Like, I'm done with all this. I'm at home, everything I own my time, I want to do the things I want to do. So eventually, I guess I got people that was close. When I spoke to about the offer, I said, they here, but I can just take it. Because the position was such that if you wanted to change anything in football, right, if you want to change the rules, if you want to make things to really change, it's almost like you want to get into you complaining about your community, but there's an opportunity for you to get into politics, into politics to make a change and you don't do it, you're going to keep complaining about it and there's nothing else that could be done. So. So it was more of that. Like, you love football, you complain about a lot of things in football. Now you're there, you get a position to be on the driving seat in the continent, in the football.

And you earned that position.

So yes, I would say, in a humble way, I would say I earned it because it. I didn't think about it, I didn't really have it in mind even when it came, even though it was a really attractive position, it wasn't something that I was super excited about then because I'm like, yes, I'm doing what I want to do right now. In terms of business, football, any good money.

You know what's interesting about the concept of earning something, when you can almost guarantee you earn something, it's when somebody presents something to you that is great and you still like, oh, no, man.

Yes, that's true. That's true.

I like, I like what, I like what I'm doing right now. This don't really, you know, go make me like move. Yeah. You know, and that's when you can really know because the people that's coming and then when it doubled down, they don't give up, you know? You like? Yeah, you know, I kind of earned.

This, you know what I'm saying?

It might be for me, you know what I'm saying?

I guess it still comes down to that money.

Yes, it did.

It's there. But you, as much as it's attractive, everyone thinks it's fantastic. But to you personally, you're just like, yeah, it's okay. Do I really need it? Do I really need it?

I want to talk to more people on my day to day basis. Yeah, I love that story, man.

I mean, that's a great story.

That's a great goddamn story.

But it worked out fine because now that I'm in that position, I, I really can implement the changes. I want to see the things. I want to see the things. I think that the continent is something because the continent is massive. Nigeria alone is 200 million people. Egypt is over 100 million people. So the continent is. Football is like a religion. Football is the number one sport. It's number two, number three, number four, four other sports don't comes in. So that's the only thing. And it's like a religion for people, you know, so that's what really matters. You know, when we have matches, some matches, football matches, you can get Stadium 80,000, it's full easily and there may be more people outside. So this is something that's crazy, something that most people, that's what they say on the continent. And it's true that only two things matter to people that they get very emotional about. And people have things that bring peace and brings unity. It's football first, before even religion, because religion sometimes divides people. When you have Christians, you have Muslims, you have the rest. The only thing that brings people together, that makes them forget their differences and everything is really just football. It's that big for people.

You wonder what's so crazy when I, I didn't really understand his role. When we met, he started talking about football and I was like, man, what is this gonna Take to blow up the star in Africa so they don't leave.

Right.

You know what I'm saying? Like, everybody go to Europe because of the amount of money they can make.

Right?

But what is it gonna take? I want to be a part of that. Like, I don't wanna, like, it's cool to go to Europe and get the bag, but like, just like you get beach ball, fashion show, slash concert. And then next thing you running, you're doing that, you running the league, you know what I'm saying? Ten years in, you know what I mean? You don't put your time in. So now I'm like, how to build those superstars? And we talked about it briefly, like, how to build those superstars so that even the European artists and the European athletes want to come to Africa because of the market ability of those artists now. You know what I'm saying? Or those athletes now.

No, but I mean, the thing is that you see kind of happening already in music, right? It's safe to say that right now, Afrobeat is the biggest music genre right now. It's growing. It's the fastest growing and it's getting really popular now. Yes, Afrobeat.

So globally too, not just in, like, small sector. This is a global phenomenon.

It's a global phenomenon, but it's been there and previously it's been. They've been trying to sing the way that the rest of the world sings. Like, they try to adapt to the American culture and American wave music. It didn't work for a long time. Remember, even Davido, he moved to America after some time he was living here, and they tried to make music. And that's why what most of them do, there's even Craig David as well. A lot of artists, they move to America because they're trying to break into the American market because it's the biggest market.

Yeah.

The only time things really changed for them is when they decided, listen, actually, let's own our own identity. Let's make music the same way that we want. Let's make music in an African way. This is when it started to change and it became very global because they actually have the local content where it's. It's basically, they own it. And you try to, you know, take advantage of your own identity and your own things that you have. So this is when it started to become global. So I think in sports, it has to be kind of the same way that it is for it to go into that, because at the end of the day, you still got the talents there. You know, most of the players in Europe. I mean at the time, at some point it was African players that was dominating the European leagues. You had like Drogba, you had Samuel ETO and all the big players that were playing for the big European teams. But they're mostly from Africa. A lot of the players are from African origin. We saw the French national team as well. That goes far. Most of the players have African origins. So the talent is there in Africa. But as soon as we try to honor our things the same way that music is done, I think this is when we're going to have starting to see things change. There's a lot of confidence that's coming now because of what the guys are doing. I mean a few days ago Born and boy packed out an arena in London. It was like 80,000 people. It's not been done. You have people like Beyonce. They are the ones that pack out those arena. Yes sir. That's the same thing. Beyonce did.

Whiskey did a his festival like, like that. It's really his show. Yeah, but that's just like a festival in Nigeria. It's like 80 000, man. She like Michael Jackson, man.

Yeah.

So the guys starting to do things, people.

I'm glad you bring up Afrobeats because what ended up happening with Afrobeats is that they, they became themselves. And with the help of more exposure of artists in the US being like, I fuck with this, let me. I'm a co sign of this. So I'm looking at football in Africa the same way. It's like, how can we use our marketability, our influence, our ability to create lifestyle? Because that's what we're great at.

Yeah, exactly.

In the US we're great at creating lifestyle. So it's like bring those top players and figure out some level of marketing and lifestyle development and be like, yeah, no, no, no, we're not doing that for you over there in Europe. We do it for the continent. In the continent only. You know what I'm saying?

It requires a collective effort. Yeah, I mean it has to require really a big collective effort for everyone to really come together, people in that industry to come together and trying to create. Because now you have pockets of individual. But then it's a team sport, right? It has to be like a strong community because they have. Excuse me, you have the millionaires that, you have the billionaires there in Africa that needs to make it work. But then everyone is just really kind of busy in your own space. It takes one or two leaders just to comment. So it's gonna happen.

Oh, yeah, it's gonna happen, but it.

Will take a bit of time in sports. But I mean, when you spoke about that attitude on when you have like the fuck you money and you say you created the value itself, right?

Yes, sir.

So it does take a lot of sacrifice.

Yes, sir.

It does take a massive amount of sacrifice to make that kind of thing work for you. So one good example that I always, I think it's just, it is one biggest lesson that I learned in terms of my own career right now is so when I was looking for sponsorship, right? This is true story. When I was looking for sponsorship for Copa Lagos for the first event, that's when the event is called Score. Copa Lakers. So I got introduced to an oil company because, I mean, Nigeria is oil, Richard. Yeah. Usually the ones that have money. So I was going to meet with the managing director of the company. He asked me to come, come see him. And to get there, he, he. His office is on kind of like an island. It's an island. So you need to take the boats. You need to take the boats to get there. So the first day, true story, the first day that I went to meet him, I think I got to the office maybe around 11 in the morning. And I waited until maybe like 8pm in the waiting room. And I didn't see him. He was in his office busy, but I couldn't see him because he was really busy. So I went and when he was leaving the office, like, oh, yeah, so you're still here? Yeah, I'm still here. Okay, come see me in about a week. He's traveling. I should come back and see him in a week. Okay. And I was there sitting, just thinking, like, really, do I really need this? Like, how much money, how much money could you have to make people wait for you?

You waited all day.

I waited all day.

But the thing is to come back in a week.

I couldn't leave because I was on an island. I needed a boat. I needed a boat. No Uber, No Uber, nothing. Exactly. So he asked me to come back in a week. So after a week I just thought, like, no, I'm not gonna go back. But the whole week passed. Nothing happened for me. I wasn't making any traction.

Right.

Okay, what, what do I have? Nothing really happened. So what I have to do, I'm gonna just go back to the island, but I'm gonna go prepare. So I went with my laptop. I'm like, okay, if. If I have to wait, at least have my laptop, it's just gonna be like my office And I'm gonna be working from there.

So my office is the island too.

Exactly. So I went there. I went a bit earlier because I trying to be smart and like, okay, at least when he gets to the office, he's going to see. So I went early enough. I got there about 8:30 in the morning. And so when he came to the office, he saw me in the waiting room. He's like, okay, yeah, cool, we're going to see. I will see you in a bit. True story that from 8:30 in the morning, this was still 11:30pm that I was waiting.

No, he was working.

And I didn't see him again. So the third time he told me to come now in one month and whatnot, so I should come back and see him. I was like, no, that's not possible. Because I was. Even then I was on the phone with people that I knew, like, what the hell is this? Like, how much money can you have? How much arrogance? You have to. So after a month, same thing. No traction, nothing. I was looking for sponsorship. What I have to do, I'm going to go. So I went again. I waited. And this time I saw him, right? And he's like, oh, yeah, what was it again you wanted to speak to me about? And all of this. And I started to speak to him about this. And true story, he was there. And as I was speaking to him, he fell asleep.

Yeah.

He fell asleep.

So I kind of just waited in the office and I was pausing, looking at this guy sleeping.

I'm stressed.

He'd wake up and I would try to continue the conversation from where I stopped fall asleep again. And he said, actually, you know what? I would invest in you. He told me, I will invest in you. The project sounds very interesting, but I will invest in you. Because you've basically shown a lot of patience and everything, resilience. And I kid you not, this was the first time I've seen that kind of money. He asked his PA to give me part of the money for the sponsorship I was asking and give me $200,000 cash. $200,000.

This motherfucker. I'mma tell you, I'm gonna tell you, I don't have a story that I waited that long. But I do have a similar story about when you waiting and inside you're like, man, this man.

Exactly. That's what is what I couldn't.

This motherfucker.

You got a patient soul. Like you are a patient person.

Person. Oh yeah.

To wait, to go back the third time, I think I'm.

I'M dealing.

The second one time person.

Yeah, I was.

I was done. But the thing is that I was looking for money to build my project that I wanted to do so bad.

Right.

I think it was just the passion for the project.

And which project was it? Was it.

This was the beach soccer. Oh.

That'S why you want to go take that job. He had his pocket. He had the plug. I want to the job, you know, like, man, I could just go wait at the island if I want to get another 200,000 four weeks in cash. How many weeks? Three weeks.

Three.

Three times.

Three times. Three times every month.

Almost two months. Two months.

Three months period.

Three months for 200,000. Oh, yeah.

You know what I'm saying? That was even the whole amount I was looking for. That was just part of it because, like, this is how much it cost.

But that. That's a confidence booster.

I'm sure it was a massive confidence booster for me. And just because I had that money, it was easier for me to get a bit more money because I have Pepsi now. That's also because, like, okay, with or without you, the event is gonna happen. It just needed to happen. Not at a loss. But then the thing is that the story is that I don't even know that I had it in me to be that patient really to what I did really know that I had it in me. I didn't think that I could be that patient, but it might just be just the circumstances that. Because it went three months, but in that three months I didn't make traction. I didn't even. Couldn't even secure a meeting with any sponsors. So what do I have to do? I have a prospect as an entrepreneur trying to do. I did. Not much was going to happen. So the best shots you have, you might as well just gotta go. Just take it. And I had this project that I wanted to do that was driving me as an ent.

It's a baby.

That's why I saw it happening. I wanted it to happen.

How did you meet him?

So I had was a friend of my dad's that knew him because I was speaking about the project every time and he's like, yeah, I know this guy that might be able to sponsor the event and introduced me to him and then he booked a meeting and then I went. So this was basically how I got to meet the guy.

We was talking about this a couple days ago. Where patience is the quickest way to.

Wealth, is the quickest way to wealth. Really? That is. That is well said. I don't think any other thing. I think the problem we have today, and we talk about the. The younger generation, patience is what we don't have. Patience is what, like the Gen Zs. And patience is what they do not.

I thought social media robbed them of patience. Yeah, social media robbed them of patience. And they don't even know they got robbed. They got robbed. They don't even know they got robbed. You know what I'm saying? Coming, right? Got your pockets picked.

You didn't know.

You know what I'm saying?

Yeah, you got everything that's just fast paced right now. And really the quickest way to success, the quickest way for you to get anything that you want, especially if you're driven by something. If you want things to change in your life. Life, the only thing that's. You have to do, you just got to be patient.

So it's interesting that you say that. Right. So I have a. I have a. I have a few stories about patience. The thing about, in the music business, all of my peers, they always say, you got patience. You always take the long route.

Exactly.

You always take the long route. Right. And something that that's related to your story is that when we started building the business with Brent, I was trying to get a record deal. I mean, we're gonna get a record deal. We'll get this shit hot. We're gonna go get a record deal like everybody else. I'm not trying to remake the week exactly. But then when I got to.

The.

Prize that we're working on, I remember like being pulled out of the studio by Joey Ie. He was like, y' all want to do this deal? I'll give you quarter million dollar advance, $300,000 recording budget, and let's do it. I'm like, give me three artists on a labor deal. He was like, nah, bullshit you not. We had. I had 500 to my name. And I said, nah, I ain't doing that. Then he said, well, you know, if you put it out and it don't really go the way you want to go, then, you know, that might scare labels away. So I was like, I'm gonna put this out. Right. I remember calling Brentwire. No, I didn't call him. We lived together at that point. I was like, bro, I just turned down $250,000. He like, for real? That's a lot of money. I said, no, man. But I started seeing the deals, and the deals were so predatorial, in my opinion. It forced me to be patient. So it's almost like how you Said I sat around for a couple of weeks. It's like, I ain't got no traction. I'm gonna go back to the island.

Exactly. Yeah, exactly.

We went so many deals, and I was just like, I just cannot sign this. And I said it. We just going out. And once I got one pot of money and another pot of money, and I started realizing I can do payments.

On this game changer.

Did the patience just started to be a part of the business building process, right to the point where, you know, Brent's new deal with our new partners, united master, he wanted to do that deal. I still was like, fuck that. Like, we can just keep doing it this way. But he like, no, I'm tired of spending my money. I want somebody else to spend the money so I can take my money and put it in something else. Yeah. And I bullshit you not. You know, me and my mom was gonna keep it above. I've never made this much money in my life, But I was fighting against it still, because I'm like, I'm gonna just take the long route. Yeah. Cause I don't want nobody to stop me, slow me down, teach, tell me I can do this. But in actuality, all of those years of me teaching Brent about business, he taught me a lesson and that I still was fighting against it, man, that I ain't go to another meeting. You go to the meetings. I ain't gonna go dress up with the. And lie. Watch two lie to each other, because I don't want to do that. And. And what it ended up being is that he made the better business to see decision, because I just was like, I had got. I was just like, when they offered you that deal and you like, man, I don't know, man. I'm like, yeah, I got my own style. You know what I'm saying? I don't gotta like.

And it.

It. That decision that he spearheaded, I helped once. I was like, okay, well, if you want to do it this way and this is not gonna affect what we've been building, I. I'll help you. You know what I'm saying? And through him going through that process and me assisting whenever he needed that help, it exploded both of our business separately. So we can go and do whatever we want to do while still being in business on the things that we started. And that was a lesson that I learned from somebody who wasn't as business savvy as me, But I had got comfortable in the long route. And I ain't gonna say that I was in the wrong, but I just took the money that I made. I'm still in the loan route. Like, I still took the long route when I got the money.

Well, let me ask you this, Ty. How do you. After going through that, do you feel like you're just trying to avoid just being comfortable at all? Always keeping your eyes open for change?

When you become it, it's hard. When you become the entrepreneur that understands you taking the long route, it's. It's hard. You are it now. It's like a glass trying to be a robot. Like a glass. Like, you become it and it takes something to joke you out of it. Like, he.

The.

The official politician called him to run a soccer league. That's not normal. Yeah.

You know, that is not normal.

No, he bucked him. You know what I'm saying?

He still.

You still didn't jump at it either, right?

Like, this uncommon thing happened that you're.

Still like, eh, no, maybe not the worst to negotiate with is that don't care.

Yeah.

Literally, I would call Brent. I'll be like, hey, listen, they ain't giving without what I think should be fair. So I'm gonna just start a deal for three weeks. You know what I'm saying? I'm tired of talking to the lawyer. Stop gonna have to call me. And I was just not respond to the lawyer for three weeks. And stop will call me like, hey, man, what's going on? I'll be like, man, I went for you to call me, man. The man lawyer, man. I don't trust that lawyer. He done sold some masters. That's what I. That was my whole thing when I was talking to style. I don't give a fuck who that lawyer did to deal with. They don't sold some masters in their day. So I don't trust them. And I would. I did that like three times throughout the process. Once. Once Britt said, I want to do it with these two people.

Yeah.

And we started doing all of the conversation. It was two black men. You know what I'm saying? And I was like, okay, cool. Well, I'll let you finalize and decide and I'll start them terms. But when he narrowed it down to who he wanted to do, he decided it took us another six weeks to close the deal. Because I was like, man, I literally gave Brent money. I was like, huh, Here go a million. Cause I'm literally not finna sign this deal right now.

Yeah.

You know what I'm saying?

But the same thing we're talking about, it's the patience. Because once you're in it, you're into it, you know, you. You have to do once you live in it, you know, so that's the thing. But I guess it's the same thing for most people in industry. People that we don't know, that we see it looks easy. But if they tell you the story, and I think the people that manage to stay on top of they're still doing it, they have some incredible stories, which I'm sure comes down to some level of patience which they did have, you know, even in patience, in terms of the decision they're making right now, might not be the best of what people think that it is, but they know why they're making that decision. They have to be patient to get something that is bigger than it is and it pays off eventually when people are saying that. What not even the same people been talking about the artists themselves, like the whiskey, the burner boy, the rest, they stayed on top of the evening. They've been grinding for a long time. They've been patient. And someone like Burna Boy, he would. He can be the most arrogant artist right now. You would be understandable because since like maybe 2006, he's been consistent with this kind of music. You know, he's been making the same kind of music. And he hasn't paid off for that long. He hasn't changed his style at all right now. He's just living the. The dream of what he sold, what he's invested in because he didn't change at all. And back then, no one really gave him a chance like that. And it's the same thing. So he's doing the same thing. He's just mastered the craft. Craft what? He's 1000 for so long, and that's why he's on top of the world. Right. He deserves to be on top right now because he's been. He's been sowing the seed for a very long time. And he can reap it right now. He can.

That's what. That's what patience does, though. Patience give you. You master a craft more than you realize.

Yeah.

That you've mastered it until this. When you start performing and you start moving around in the meetings and having these conversations. Conversation, you start realizing like, yeah, this is crazy, man. I appreciate you, my brother.

Thank you very much.

Being our first international guest and our first guest for season two is a pleasure, you know, and, you know, come to give us some real game about some you money. I wasn't expecting none of these stories, so it was great. You know, what I'm saying.

I. I really think we're going to.

Remember you for a very long time.

Time. It's not just the insight, just the stories and the transparency. So I. I want to say thank you so much for joining us and man, I hope you can come back.

Definitely come.

Out.

Definitely.

We'll do a culture exchange.

Absolutely. No, but thank you, guys. Thank you guys for having me. It's been great chatting with you guys. It's great, actually. Quite amazing. I mean, saying all of the stories they didn't know, this is what's going to come out of it. But the thing just reminded me about, listen, in life, I mean, have a bit of patience. It goes a long way. It goes a long way. But yeah, man, it's been. It's been amazing. It's been great. You guys have been awesome. Excellent. The show itself is going to be. I think I'm gonna be hooked now. And I'll basically let a lot of people know that, listen, if you want to get story, you want to get a truth, this is where basically where you come from, your money, get it. This is only one place for you to get that really good insight that gives you that money. So we have got it. Thank you, guys.

Money.