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Worldwide Ty prioritizes engagement over brand size. He'll pay for higher click-through rates and work with smaller brands if they deliver better audience interaction than established ones.

Worldwide Ty prioritizes engagement over brand size. He'll pay for higher click-through rates and work with smaller brands if they deliver better audience interaction than established ones.
I really truly believe in engagement. That's what I'm gonna pay for. So if I can know that, oh, I'm gonna get a higher click-through rate by marketing with a smaller brand versus a huge brand, yeah, that's what I want to do.