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Worldwide Ty explores how community wealth shapes perspective through Jay-Z's Decoded, where ad agency Dragon 5 distributed the book's pages across cities mentioned in his lyrics, including Las Vegas, as a marketing campaign.
Worldwide Ty explores how community wealth shapes perspective through Jay-Z's Decoded, where ad agency Dragon 5 distributed the book's pages across cities mentioned in his lyrics, including Las Vegas, as a marketing campaign.
When your community get fuck you money, you start seeing life differently because there's always one or two people out of the crew that kind of like blow up or they have something exceptional about them that attracts other people into that space. Right. I recently read this case study about Jay Z decoding book and how Dragon 5, this ad agency, launched the book and what they did in 2010. They took all of the 300 pages of the book and put them throughout the cities of all of the places that Jay Z wrote about. Like what he's. What he lyrics was inspired at. Right? Right. One of the lyrics was inspired in Vegas.
