Unlocking the Super Fan: The Future of Music Marketing

18 Dec 2024 · 0 min
0:20

Short excerpt from a YouTube video (Worldwide Ty, uploaded 2024-12-18) where two speakers discuss startups aiming to bring artists and fans closer, how streaming changed perceptions of music and data, and predict that "superfans" will become extremely valuable—described as the next technology-driven product in music marketing.

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