Worldwide Ty explains how his company helped an actor client during an industry strike by pivoting to music. They released records, developed songwriting, and landed a Billboard top-25 radio hit, diversifying the client's brand before returning to acting.
But I guess that's what I'm interested in from your perspective, is what do you do while you're waiting? Well, from a company side, one of our clients is an actor, and what we did for him is that we just really narrowed, then started focusing on his business. On the music side, he has other ambitions to diversify his business as a music artist, as a songwriter. So we started helping him build out his business by releasing music was, you know, he got his first Billboard top 25 record on radio during this strike. So I don't know if that might I would like to think that that adds another different brand value around his overall business so that when he does go back to the show and acting, he has more accolades of his overall brand than he had before the strike.
