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Worldwide Ty breaks down where artists find listeners in 2026: TikTok virality (87% of Hot 100 songs started there), sync placements in TV and film, and collaborations with established artists. These three pathways now drive music discovery.
Worldwide Ty breaks down where artists find listeners in 2026: TikTok virality (87% of Hot 100 songs started there), sync placements in TV and film, and collaborations with established artists. These three pathways now drive music discovery.
How should artists think about strategy with getting their music discovered?
Music is being discovered through TikTok. Obviously there's other ways that music is discovered, but it going viral on TikTok or being exposed through TikTok— I think the last data we've seen, 87% of the Hot 100 was songs that went viral on TikTok first. It being synced on a really great show, movie, commercial that, that does well. And then your collaboration with, with artists. Artists want to bring you on the road with them. If artists want to jump on your remix, your song, because they love it, that's another way for you to actually get discovered.
