Worldwide Ty says The Culture Playbook Volume 2 feels more real than celebrity memoirs from Oprah or Jay-Z because it shows the actual messy work of building a venture, not a polished success story. That makes it less intimidating for new founders trying to figure it out themselves.
The Culture Playbook Volume 2 is so incredible for me. It's because as, as a Black entrepreneur, or just like a young business owner in general, um, getting to read a book while somebody is building something in real time, it's like less intimidating, you know. It's not like you're reading a book from Oprah or from, you know, Tyler Perry or, or somebody— Jay-Z or Beyoncé— somebody just did something so incredible, and now they're telling their backstory. So I think it's something powerful to kind of like bring their community along for the journey. And so Volume 2
