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Worldwide Ty explains why talent representation lives or dies on trust. Once an artist trusts their agent, that agent gets room to work without constant oversight. Lose the trust, lose the relationship.
Worldwide Ty explains why talent representation lives or dies on trust. Once an artist trusts their agent, that agent gets room to work without constant oversight. Lose the trust, lose the relationship.
We're in the trust business, right? Like, we represent talent, so they have to trust us. Their family has to trust us. The moment they don't trust you anymore, they don't want to be in business with you. Simple as that. We're in the trust business. We're not in a management business, the talent management. No, if they trust you, you can be dumb.
