Tutorial on MCA - Multiple Correspondence Analysis - with R (Factoshiny & FactoMineR)

27 Feb 2020 · 15 min
15:05

In this instructional video, the presenter walks through a complete workflow for performing Multiple Correspondence Analysis (MCA) on the built‑in "tea" dataset (300 respondents) using the FactoMineR package and its graphical front‑end Factoshiny. The tutorial begins by describing the questionnaire structure (18 consumption variables, image‑of‑tea variables, and demographic variables, plus a quantitative age variable). It then shows how to launch Factoshiny, select MCA, and configure the analysis: choosing active versus supplementary (illustrative) variables, handling missing data with several imputation strategies, and treating the quantitative age variable as an additional variable. The presenter explains the default MCA output – eigenvalues, inertia percentages, individual coordinates, contributions, squared cosines, category coordinates, test statistics, correlation ratios, and V‑tests – and interprets the first three dimensions, highlighting which variables drive each axis. A large portion of the video is devoted to visualisation customisation: toggling visibility of individuals, active and supplementary categories, adjusting labels, changing font size, colouring points by variable levels, drawing confidence ellipses, and focusing on contributions or representation quality. The speaker demonstrates how to retrieve the underlying R code for any plot, generate automatic interpretation reports in R Markdown/HTML/Word, and optionally run a downstream clustering step using the retained MCA dimensions. The tutorial ends with instructions for saving the analysis state, quitting the app, and encouraging viewers to apply the workflow to their own data.

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