Farrukh and Aaron

Hey, it's Aaron here from Diagnostics and Finance. I'm here with Farooq Farook from Azram. He does tailor made suits and other clothing accessories for men and women. So today we're going to talk about how we tailor solutions to our clients. So Farooq, tailoring solutions for your clients.

So yeah, I mean being a tailor it sounds very cliche, but it is very much the case that we do tailor it to our people and it's based to their body measurements and then also to the choices they make in terms of fabric, in terms of cut, in terms of design. So they can choose everything they want and then we create something that is literally tailored for them.

And no one person is the same.

No one person is the same. No one person's situation is the same. I always say you have to dress to occasion and purpose and that can be different for each person. Someone could want a garment made for a wedding, they've got a wedding coming up, they need a suit, someone else might need it for funeral, someone else might need it for just work, someone else might be a graduate, someone, you know, everyone is different. So it has to be tailored to.

Every situation and it's the same. Same in the finance area. Every, everyone spends their money differently, everyone earns a different amount of money, everyone has a different taste in the house that they want to buy or the, the car, the business they want to buy. Any, anything that you do, everything is so tailored towards that specific goal, that person.

And same with the budget, I guess. You know, I get people coming in where they have, they want to buy the best. Some people are looking at a budget, they want to buy two or three. So they're looking at economy. Some people are looking at, you know, show me what, what I like and they pick a color and stuff. So again, exactly the same way, whether it's houses, whether it's assets, whether it's properties and whether it's clothing, everyone has their own buying choices and we just want to cater to every choice that is available in the market.

That's right. Even down the line of accessories. Very hard for a mortgage broker to talk about accessories, but there really is, there's people that will want more than one offset account. You want to use Redraw instead of an offset account, you want an investment account that has interest only or principal and interest. Do you want to have the credit card? You want the bells and whistles on the credit card as well. So accessorizing in mortgage land is quite easy to do. But how about accessorizing In So yeah.

It is, it is easy as well. I guess I'm wearing one of these things which is a lapel pin. So you can get something like that just to add a bit of color to your, you know, to a classic black suit. You can also get ties, you can do cufflinks, you can do watches, you can have a nice watch. So you know, know that helps. You can also buy jewelry, you can get rings made, you can get bracelets made. I guess socks is also part of accessories. Belts are also part of accessories. Shoes are also there. A lot of guys like nowadays doing custom shoes which we do now we offer custom made shoes based on every foot.

So no, no one's a ten and a half.

No one's a ten and a half or a ten. Yeah and and actually surprisingly when it comes to shoes you could be a ten and a half in one and ten and a quarter in another and. And you're buying ten shoes which is uncomfor. No two people are the same. So our bodies are different. Everything. So everything needs to be for one specific person. And it's a very clear fact that only 5% of people can go into a shop and get clothes that fit them perfectly. Only 5%. So 95% of them have no chance.

Yeah and it's the same if we go those 5% that go into a shop can't get fitted properly. It's about the same with brokers. If you aren't using a broker, you're not using someone that can look across multiple options, multiple lenders. You walk into the branch, you come out and you can't get what you need. Where do you turn? And that's where brokers and you'll see the statistics on that. The brokers market share is up over the 60% of all loans written are through brokers just because we have the options. And I suppose it's a similar when someone comes to you and they want a solution, they get what they need to.

And I think it's about customer service. People buy from people they like and they're comfortable with and I act as an expert in, in the field that I know which is clothing. So I advise them on that and I think it's similar to I guess mortgage broker who is advising you, you go there and they advise you on what, what is the best solution. So I think that is the thing that as long as you deal with experts who know what they're doing and they can give you the right advice so you're not wasting your time going around and Also, sometimes I will say to them, listen, this is not the right thing for you. Maybe this is what you think is perfect for you, but this is not the right thing. I get people coming in and wanting zebra suits or, you know, leopard print suits, and I say, listen, you'll wear it once. It's not going to last any longer than that. So, okay, that was a joke, but you get the idea. So, you know, the idea is that, you know, what I do is we want to help people. We want to give them the guidance and the expertise and the knowledge and make sure that whatever they're buying, they're getting value for money.

And it's same in broking land. There are, there are solutions for most people out there, but some of the solutions that we have are so way out there that if there is a way not to do it, we shouldn't do it, even though we can. So that's an aspect there. And there's a lot of solutions that are even temporary or there are others that are a bit more long term. So solutions for everyone. Tailored for the right fit, accessorized to perfection, men and women. I'm dressed by Farouk. I got my suit jacket on today.

I'm dressed by Farouk as well.

You're dressed by Farouk as well?

Yeah.

So where can we find you, Farooq, if someone wants to reach out?

So the easiest thing to do is to go onto the website, which is www.azrimazrim.com, and you can just book an appointment or you can call me, our numbers there on the contact page and we'll follow up with you. We come to you to your home office, so you don't need to bother to go around to a shop or anything. We are mobile and we'll come to you, we'll show you all the options we have. You can get yourself measured. We'll take about 30 measurements for you and then we'll guide you onto, you know, you can choose everything from your lining to stitching. You can even get your name embroidered on the jacket on the inside. So little touches of personalization. And then we'll deliver your garments in two weeks, which is the fastest turnaround in Australia, with a best fit guarantee, which means if it doesn't fit you, we'll give your money back. So I don't think any other tailoring business does that. And we have a very high accuracy and we've won awards in customer service, we've won awards in innovation and excellence in business. So we take that very seriously. And yeah, just come and talk to me and I'll make sure that I'll give you the best deal I can and the best service I possibly can do.

And if you're a real estate agent, a solicitor, anyone that interacts with me and you are looking for a new suit, highly recommend Farooq here. If you want to find me. You're probably watching the video on my social media, but please reach out if you want that tailored solution with the right amount of accessories on your home loan as opposed to your suit.

Yeah. And again, I say deal with the experts, get the right advice so you don't have headache later. You're just minimizing risk. That's what you're doing. Instead of wasting time going to the shops and getting something that I'm not happy with, you're minimizing risk by coming to someone like me who can, who can take care of things and give you guarantees. And similarly, I think in a similar way, Aaron can take care of that and he can say, listen, this is what is best for you. I can guarantee this is what will serve the purpose you want and also make sure that you get your approvals done. So you can buy the property or the asset you want.

And we both like to go into the future after your purchase to help you with your next one.

And customer service is very important follow up. And for me it's very important. Customer satisfaction is the most important thing. That's how I measure my success. Not by sales, not by how much revenue I make, but how many more customers I deal with and they're happy. And I've known Aaron for a year now and I can vouch I love his videos. They have given me so much knowledge in terms of coming from a non mortgage or non finance background as to what I need to do to buy a property. So strongly recommend him as well. And definitely I recommend all the contacts I have within the property and real estate industry to reach out to him because he can definitely make a difference.

Fantastic. All right guys, have a great day.