Abhilasha MishraFounder, Business Escapades · Host @Business Escapades

I met the Egyptian mummy maker who invented the 3-price menu

20 Jun 2026 · 1 min

Watch on YouTube

1:01

In this short, interview‑style YouTube sketch, the host (Speaker A) meets a fictional ancient Egyptian mummy maker named Nebamon. Nebamon explains that his business offers three tiers of mummy services: a luxurious gold‑lined option, a cheap salt‑dry option, and a middle option that combines elements of both. He claims that every customer always chooses the middle tier, a phenomenon that mirrors the modern "three‑price menu" or "middle‑choice effect" seen in coffee shops, gyms, and phone plans. The sketch humorously suggests that this pricing psychology dates back 4,000 years, using the ancient setting as a playful illustration of contemporary consumer behavior.

So I'm in ancient Egypt, and today I'm meeting Nebamon, the man who basically invented the 3-option menu thousands of years before your coffee shop did. Everyone in this city buys their mummy from him. I want to know his secret. So let's go in. Thank you. So why does everyone buy from you?
Welcome, welcome. Come sit.
Date? Fig?
Simple. I give them a choice.
Are those real bodies?
Models, wooden ones. This is my menu.
You have a menu?
3 options. The top one, full luxury. Gold jars, finest linen, the works. The bottom one, the cheap one, we just rinse you out and dry you in salt. And the middle one, a bit of both.
Let me guess, everyone buys the middle.
Every single time.
And this is where the 3-price menu was born. The expensive one and the cheap one aren't even really for sale. They just make the middle one feel perfect. 4,000 years later, your coffee, your gym, your phone plan, all doing the same thing— small, medium, large— and you always pick the medium.