Abhilasha MishraFounder, Business Escapades · Host @Business Escapades

Meet the man who invented the Michelin Guide 🍴⭐️⭐️⭐️⭐️⭐️

20 Jun 2026 · 1 min

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In a brief, conversational exchange, the speakers recount how André Michelin, a tire manufacturer in early‑1900s France, created the Michelin Guide—a red‑bound restaurant rating book—to encourage people to drive more, thereby increasing tire sales. The dialogue highlights the irony of a tire company judging food, the guide’s evolution into a feared culinary authority, and the paradox of chefs both fearing and coveting Michelin stars. The segment frames André’s initiative as either a cunning business ploy or a genuine genius, underscoring the guide’s lasting cultural impact.

Okay, so I'm in France, 1900, and this is André. André makes tires. André, you make tires, so why are you writing a restaurant guide?
Because nobody drives anywhere, Madame, and tires only sell when people drive.
A tire company rating food in mileage! And this little red book? It becomes the most feared award on earth. Chefs cry over it. Grown men beg to be taken out of it. All so Andre can sell more rubber. I don't know, guys, evil genius or just genius?