Growing Your Business Through Transformational Leadership With Joseph Ranseth

Welcome to the Conscious Pivot Podcast with international speaker, business mentor, best selling author of Pivot, and your host, Adam Markell. The Conscious Pivot shares the stories and wisdom of people who have successfully reinvented some area of their business and personal life. You'll gain powerful insights into how you can fully embrace new opportunities, increase your performance, and master the art and science of innovation and resilience. So please join Adam as he guides you on your Conscious Pivot.

Hey, everybody. Welcome back to another episode of the Conscious Pivot Podcast. I am, as always, so jazzed to be here. I feel so grateful in this moment, really, really blessed to be taking this breath and feeling your breath, feeling you as you're taking your breath. I am experiencing that in this moment because we are. We are so connected in so many ways that we. That we are unaware of. Maybe we have some inkling about, but there's this belief system and it's. My belief system doesn't have to be yours, obviously, that we are, in fact, connected. And it just takes a bit of awareness and a bit of presence to really feel it. So even though we can't see each other, and maybe you're seeing me and I'm not seeing you, of course, but. But there is this deep connection between us and what a profound thing it is just to take a breath.

Actually.

I remind myself of this all the time, and every opportunity I get to remind other people of it, I do the same. As we take a breath now, as we're breathing in this moment, there are people who are taking their very last breath. So that makes this moment, what makes this act of breathing sacred. It's special, it's important, and we get to do it together. And that is truly a blessing for which I am profoundly grateful today. I am also grateful to be spending time with a gentleman that I'm going to introduce you to in just a moment, so stay tuned. His name is Joseph Ranth and he is. He's a really great man and somebody that I connected with recently through a friend and getting to know him, said he'd be a incredible guest on this show. He's got a great number of really poignant stories to tell about his pivoting experience and where he is today. So in just a moment, we're going to be back with the Conscious Pivot Podcast. Welcome back, everybody, to another episode of the Conscious Pivot Podcast. I am Adam Markell. I'm so happy to be with you guys. As I said, we've got Joseph Rancith. He's our guest today. He's a guest, special speaker, best selling author and coach. He helps people change their lives using the same blueprint that Gandhi and Dr. King used to change the world. And he's gotten a lot of media attention for his cause centered movements that he started via social media which we all know how powerful that is these days. And he owns a digital marketing agency. He's the co chair and speaker coach for tedxo events and he is our guest today and so happy to have you with us. Joseph, welcome to the show.

Thank you so much. I'm grateful and excited to be here to share this time with you as well as your audience.

Way cool, way cool. Hey, I, you know, I'm not big on the introduction thing. I always like to put it to send it back to the guest and say, you know, did I botch it? You know, is there a hole in all that, you know, and obviously I'm going off of what I've got here but share with us a little bit about yourself and what's important to you today, what are you passionate about, what are you working on and anything else that you'd like to let us know about you.

You know, it's interesting that you say that because I once ran a full day event and I had a number of people come up to me after the event and they said that was an awesome event but one thing was missing and I was like, oh, what was that? They said you didn't even introduce yourself. And you know, sometimes I feel that, you know, the message is more important than the messenger and diving into the content is, you know, really why we're here and we get to know each other through the essence. But you know, I think the one other thing that I'm working on that I'm really excited about is an event called the Global Influence Summit, you know, that I helped found. We're going into our third year and it's an event full of authors, speakers, coaches and other purpose driven entrepreneurs come together for a three day deep dive on, you know, how do we increase our reach and how do we increase our, you know, impact on the planet. So it's really designed for people who, who have a message. Obviously they, they want to grow a business but the, you know, the purpose and the meaning and the impact is more important than the profit itself. And for me, how, you know, I got here has been a long journey and we're going to talk about this, you know, a lot, little bit through some of the pivots that I've made. But for me, I Just feel so grateful to have been on the journey of business, but very early have gotten some advice from a mentor that put me on a path of realizing that our purpose here is so much greater than just the numbers in our bank account and that we can touch lives and our legacy really comes down to lives that we touch through who we become, not necessarily through what we acquire.

Yeah. Beautiful. Who was that mentor?

Dr. Stephen Covey.

Yeah, that's. I mean, if you're going to pick a mentor, that's a good one, that's a good one to have, and that's wonderful advice. So life, life is, life is, is a joy, it's a blessing and it's not always easy. Right? This is the, this is pretty much everybody's experience, at least it seems so to me at this point. So would you share a little bit about your pivot journey? And I know there's been lots of pivots along the way. So you decide, where do you want to, where do you want to start the journey with us?

Well, you know, one of the questions that I'm often asked is, okay, hey, you help people start movements. Like, how did you get into that?

Right?

You know, there, there isn't a degree in school, you know, for, you know, starting movements.

There isn't.

I'm trying to remember back not, not that I'm aware of at least movement creation 101. The guidance counselor told me to go into law, not necessarily starting movements. But, you know, for me, I was, I started on the journey. I got into Internet marketing in the, in the late 90s and was, was fortunate to be in the right place at the right time and did some neat stuff. But from a very early age, my heart was, you know, towards service. You know, I can remember as a kid, you know, I wanted to be like Jesus. You know, I can remember just learning about these great transformational leaders that changed the way that people saw the world. And somehow I ended up on this path of, you know, business and marketing, you know, which is, you know, often looked at as how do we maximize profit? And while I was in the middle of all of this Internet marketing, my heart was pulling me in another way. Ended up kind of in this internal ping pong match between here's what I do for money, but here's what I would like to do for meaning. Right here's where I earn profit, but my purpose is calling me. And I saw them really at odds with each other. And, you know, I went from this place of being an Internet marketer to being an ordained minister and feeling like they were, you know, so diametrically opposed to one another. And this dichotomy was actually creating quite a bit of agony, you know, within my soul of saying, well, here's what I do to keep the lights on, but here's what I do to keep my light on. And they felt at odds with each other. And it wasn't until I got some advice from one of my earliest mentors, who I said was Dr. Stephen Covey, who many will know, wrote the Seven Habits of Highly Effective People. And I haven't found this advice in any of the books, you know, that I've read from him, but really landed on me. He said, joseph, if you want to be successful, you need to learn how to integrate the spiritual with the secular. And it couldn't have been more poignant for me because this, you know, battle that I was having was having those two at odds, you know, and I. By spiritual, I don't necessarily think he meant religious, you know, although he was a deeply religious man, you know, spiritual. He was talking more about purpose, you know, and, you know, you've heard the parable of the three stonecutters where the old man is journeying and he asks, you know, these three men he meets in the stone quarry, you know, what are you doing? And the first says, oh, I'm, you know, I'm cutting stone. I'm getting callous on my hand, right? The next says, I'm earning an honest day's wage to support my family that I love. And the third stops and looks, you know, high to the heavens and says, I'm building a cathedral to glorify the most high, Right? We can do the same thing, but when it's driven by a different purpose, it unlocks a power. And I believe that that is the essence of spiritual right. What is important to us? What's the meaning? What's the purpose? And when we find that, that's when we find that state of flow, that state of alignment, of knowing that we're in tune with something that is, you know, meaningful to us. And I believe that that's where the greatest contribution and greatest service comes from.

Yeah. So you came out of high school and guidance counselor said, be a lawyer. My guidance counselor didn't tell me that. But I followed that advice and this law for 18 years and much of that time not really purpose driven at all. So I can so resonate with what you said. My experience was certainly that I was doing what was required to keep the lights on, but not the lights on in the home and all the responsibilities that I had financially, but not the light on. I wasn't responsible to the light inside myself until I. My light was getting so dim on the inside that it scared me. It created anxiety and feelings of dread and tremendous fear inside of me that was so unfamiliar that it got my. It just woke me up and, and that was part of my journey. Our folks know, know what that's like because I've shared that before. So, Joseph, what, what was it like for you at a certain point to get that advice from this great mentor? Obviously, he says, hey, it's the integration, what a great word that is, of the spiritual and the secular that you, that you got it. Did you get it, like, right away? Did it, did you have to hit your head up against some pretty hard walls?

Yes and yes. You know, I think at one level it instantly resonated and it gave me hope that I didn't have to play this, this, you know, ping pong game anymore. But it took me, you know, several years after that before I really found the answer to my inquiry of how, how do I integrate these things? And for me, it came through. You know, I'm a marketer. You know, as marketers, we, yes, there's the tactics and, you know, the, you know, the mechanics of it, but really, really good marketers understand how people make decisions. It's a lot of, you know, the same skill set as counselors and therapists in knowing how people make decisions. And then unfortunately, a lot of marketers use that to manipulate an outcome, right, to engineer a transaction. But for me, I was always very interested in the transformational leaders who were able to create transformation instead of transactions. They created transformation. And for me, it was Gandhi, it was Dr. King, you know, spiritual leaders, you know, Jesus, Buddha, Lao Tzu, they had the same understanding, right? They knew how people operated, but instead of using that knowledge to engineer a transaction, they'd use it to engineer a transformation. And, you know, a transformation being a change in the lens that we have on how we see ourselves, other people, or the world around us. And I dove deep into the study of these transformational leaders, Specifically Gandhi and Dr. King, you know, from a practical perspective. And as I, as I studied, I started to see that there was a blueprint. You know, there were common things that they each did to use the same skills as marketers, but how to apply them in a way that wasn't just, you know, creating money, but it was changing the way that people saw the world and really, you know, elevating human consciousness. In the process. And, you know, I come back to, you know, the beginning, how you open the podcast and talking about the interconnectedness, you know, of all of us, you know, as humans. And that was something that, you know, Gandhi and Dr. King taught, you know, extensively. And I believe that, you know, very high level. There are three, three basic steps in starting a movement. And the first one, you know, pulls heavily on this truth of we are all connected. And the other two, well, at a very basic level, and, you know, this is. This is the simple version, the three things you need are a big idea, right? A big idea being, you know, not that moment of insight in the shower. Not that, whoa, Marty, I've got it. You know, we're not talking about cold fusion, but a big idea in that it's bigger than ourselves as an individual. It's something that has the power to unite people together despite having differences. It's something that, you know, sparks something from within. But it's something that in. In one way or another, is an expression of this universal truth that we're all one, that we're all of equal value and that we are all connected. So a big idea. The second is a clear message, right? I used to teach PR and marketing at the University of Winnipeg. And, you know, I would put a slide of Dr. King up on the screen and I would ask the students, what is he saying? You know, and even. Even, you know, the young generation now up in Canada, they all could instantly answer. And even without showing the picture, I'm sure everyone in the audience could. Could answer the question. He was saying, I have a dream right now. I have yet to meet someone who knows every word to that 16 minute and 26 second speech. But we all know the essence of it is that he had a dream. And that dream was a future where his kids would be judged by the content of their character, not by the color of their skin. And he painted this vivid picture of children, you know, black children and white children playing together in peace and harmony. And that was the world that he saw. So can we communicate our big idea in a way that people can get it very, very clearly? And then the third thing is, you know, evangelists, we need an army of advocates for the cause, people who are willing to take up the banner, you know, to adopt that big idea as their own and to, you know, bring that message to the world. Dr. King didn't get, you know, quarter million people to come out and hear him give that speech, you know, on his own, you know, by knocking on doors, making phone Calls he had, you know, legions of people, you know, saying, hey, here's what's going on. Come and get it.

Yeah, absolutely. Thank you for unpacking that, Joseph. Share. You get that message, you. So it makes sense. It sort of drops in and you say, okay, there's a future here. There's something to this. And I'm sure you were. You were on the path right then. So was it a smooth ride for you to go from there to here, where you are now, or were there some bruises along the way?

No, you know, I think like many things that are worthwhile, it was an agonizing path. And I think there were.

Can you repeat that?

Like many things worthwhile, it can be an agonizing path.

You know, pay attention to that. Because we sometimes think that our agony is our own. For as punishment or as some. Something, you know, to say it's just about us. You know, this is my. My private hell, my private purgatory. And I think a lot of people sit in that wondering and that place of being emotionally weighed down by the challenges in their life, whether they've been failures at things, they've tried. We have a lot of people in this community who are pivoting and that meaning that they are changing. Changing. That's the great constant is change.

Well, you know, I think to your point, for me, what it really was is the challenges that I saw is I saw them as in the way, right, that here's where I am and then here's what I see in terms of where I want to go. And then I've got this crappy thing that's happening to me in the middle. And if only this thing weren't in the way, then I would be where I. Where I need to be. And I've come to learn that, you know, often, if not always, which is actually my belief, the thing that we are dealing with is often the precise way that we will have our biggest contribution. It's not in the way to it. It is actually how we're going to serve and have the impact and reach the goals that are true to our nature. But, you know, for me, there were two parts of that, as you mentioned. One, the first realization was, you know, studying and having this blueprint. You know, I worked with a lot of organizations, corporations and so forth, and said, here's how you get an idea to spread, right? You know, we talk about the principles of social transmission and, you know, what makes things go viral. And I could train organizations on them and work with them. And I saw that the Success was, was hit and miss, not because of the mechanics of it, but because of something that Gandhi and Dr. King and other leaders who really followed this blueprint well had that a lot of leaders that I was working with did not have. And that was what I've now come to call the element zero. And that essentially was that personal power and the conviction that those leaders had. Gandhi and Dr. King were willing to lay their lives down for their cause. You know, is that a conviction and a personal power that we have about our business, about our goals? And if not, I think there's a power that's absent until we are so convicted by what we're doing and knowing that it's a part of our purpose that we arrive at that spot. And it was interesting because years ago I was chatting with my assistant at the time and I was explaining, you know, how all this worked. I said, there's three things, there's actually a fourth element, you know, to it, but it doesn't come after these three. It comes first. And it is, it's this selfless love, like, it's this desire to serve and this willingness to just give it all in the service to other people. And a few days later, she circled back and she said, okay, I want you to tell me about this element zero. I was like, what do you mean, element zero? She said, well, you said there was a fourth element, but it actually came before the first one. So I just called it Element zero. And as someone who studied branding and messaging, I thought, this doesn't make sense. That's a crappy, crappy name. But there was something about it that really landed for me. And within 24 hours of saying that, I came across a passage where a journalist in Britain asked Gandhi when he landed there to negotiate, you know, with the monarchy. And the question was, what was your secret? Right? They were asking Gandhi, like, how does this 90 pound guy in homespun clothes bring the largest empire on the planet to its knees? And his answer was six words. I tried, I strive to make myself zero. And you know, Gandhi was far from perfect, but his purpose and his intention was, this isn't about me. This is about service to others. And I'm willing to lose myself completely in the service to others, even to the laying down of my life. And so I saw that this was one of those things that was absent. And my heart really turned to how do we cultivate that, how do we do more of that? And so that was kind of the first pivot, was realizing that there's this outer, outer condition. But when you look at some of the same spiritual principles that these leaders taught, anything out there is always a reflection of what's going on in here. Which, you know, for me, opened up a lot of doors of saying, you know, what is it in me? How can I, you know, be of greater service? And how can I be willing to let go? And, you know, more recently, I found that life answers the call. You know, when we ask the question, you know, how can I contribute more? How can I do more? Or if we dare to ask the question with real humility, why is this happening to me? Life will give us the answer. And for me, that came in the form of an accident. Two and a half years ago, I was in an accident. I suffered a traumatic brain injury and essentially, you know, ended up losing just about everything. And it was one of these moments where I was. I was. I was asking, like, why is this happening to me? And I was doing it not in an enlightened tones, but really in a whining tone, you know, of feeling like, I just want to serve, I just want to contribute, and I want to do all of these things. And I can remember speaking at this event and I received an award, this thought leadership award, and everything on the outside seemed to be going right, but this was in a time where I was in the throes of this. This injury, and I couldn't work. I couldn't do anything on a computer because I was seeing double of anything. It was a traumatic brain injury. I was in an accident, fell and landed on my head and, you know, essentially was off work for over a year and had this moment of just thinking, why? Why is this? I'm employing people. I'm supporting a family. I'm trying to do good. And I can remember I had a. I had a phone meeting in which that had been set up months before. It was actually set up even prior to my injury. It was the first phone call that I did. It's just about five months into my accident, and I met this person. And they said, joseph, I'm really excited to meet you. I've heard so many great things about you. How are you? And in just this moment, because authenticity is kind of a buzzword, I just kind of pulled back the curtain and I said, well, to be honest, things are going really crappy. I said, you know, I just gave this speech, but I'm like, I'm flat broke. I've lost everything. Like, I've had to lay off all my team, and, you know, my life is just falling apart. And I have no idea, you know, why any of this is happening. And, you know, I just unloaded. And then when I finished speaking, there was crickets, just nothing. I thought, oh, my goodness, I've blown this relationship. I unloaded too much. I was way too vulnerable. And then, then she spoke and she said, joseph, thank you for sharing. She said, because just recently I was nominated for the Nobel Peace Prize. And since that has happened, you know, my friends and family have put me on such a pedestal, and I have felt like this imposter syndrome around it, you know, am I worthy? Do I deserve this? You know, that she shared that she had turned to behaviors that were not serving her and supporting her. And it was the first time that she felt that she could share it openly because someone had opened up that space. And what's really interesting is the day of this phone call was Gandhi's birthday. And for me, a person whose career has revolved around studying Gandhi and Dr. King, who both won the Nobel Peace Prize, to be having this pivot moment of realizing that the crap that had been happening to me was not happening to me. It was actually happening. For me to open up this opportunity with someone on Gandhi's birthday who was also nominated for the Nobel Peace Prize was as if the heavens kind of opened and said, you're in the right place at the right time, and this is precisely how you're going to serve. And, you know, to be honest, there are still days now, two and a half years later, that I'm feeling the effects not just of the injury, but of the consequences of it in terms of, you know, recovering financially, rebuilding my business, learning to adapt my work habits and so forth. But it's given me this tremendous insight that things can fall apart and that's not the end, but that's just a greater level of service and contribution that we can give to others.

Yeah. Wow. There's so much in what you just said, Joseph, that. I mean, love how you. How you articulated that, and a lot to unpack. I will. I will just take one or two things that I'd like for our listeners to focus on, and one is the power of questions. And I think one of the greatest things that we can learn is how to ask better questions for ourselves. And my own theory about this, it's not my theory, it's just what I choose to believe and share, is that you cannot ask a question and not receive an answer. It's like cause and effect. It's. There's no. There's no asking. Asking and not receiving you know, asking and is given kind of thing. The only thing that we. I'm not ever certain of is the timing of it. So you ask a question doesn't mean you're going to get an answer in the moment. I know when I ask a question, I don't always get an answer in the moment. So part of my own practice is to not be attached to having to receive an answer in the moment. My little petulant child can wait, even though it's tough to wait because we live in a world where we've been trained and programmed to wait for nothing. So, you know, go back to a different day and age when we didn't have microwaves and cell phones and things, you know, we waited for things more, more patiently. So that's not our fault. It's a part of our human condition. So this is a question that you asked that I want to just underscore and for our listeners. You guys can write this question down. I'd put this question out into the universe, out to the ether, out to God, spirit, whatever you want to say, whatever you believe, so that you can get a better answer. And when that answer comes, I don't know, but this is the question. And I, I'd write it down, I'd put it on my. The visor of the car, you know, the computer, any place you can see it. And the question is, how can I contribute more or how can I serve more? I truly agree and believe what you're saying is so. Is so dead on, it's so accurate that we, that a part of what we're here to do and part of our own greatest, the greatest gift that we have inside and what we have to explore and learn is related to our ability and our willingness and our ability to contribute to others to serve. And often that's a great catalyst for change, for pivoting in your business, in your personal life. So that's the question. How can I contribute more? How can I serve more? And I would love it, of course, within our community, that you guys will let us know through Facebook, on the StartMyPivot community page and elsewhere. Even in responding to this podcast on the Adam Markel website, that you guys let us know, how's the answer coming along? When you get the answer, what is the answer? And did it shock you? Did it surprise you? Is it different than the answer that you've gotten to that question, if you've asked that question in the past? Because my experience is sometimes you ask that question one year and ask it at another. Time in your life, everything has shifted, everything has changed. You may get a really surprising answer to that pretty. On some level, a fairly obvious question, and yet at the same time, it's so profound in its essence and one that will change with time. So that's the question. And the other thing that you brought up, which I think is really, really cool, is the idea of what a challenge, what's the purpose of a challenge, and the connection between challenge and purpose. And it reminds me of a book that I love. It's a Dan Millman book called the life you were born to live. It's kind of an older book. It's early 90s, probably around the same time that Covey wrote his book, incidentally. And there's something really great in that book about the fact that your challenge oftentimes the challenges that you faced and the connection. So the commonality in the challenges that you faced in your life is a reflection of the work that you're here to do, and therefore is the purpose in your life when you work on that challenge, when you are working through that challenge, when you're seeing that challenge as working for you, not against you. You're on to something. Let's put it that way. That's what it sounds like you're saying, Joseph, that you're on to something.

Yeah, well, you know, I think that's, you know, the big. The big takeaway is, you know, that the things in life, you know, are not happening to us, but they're happening for us. And sometimes that can be very difficult to believe, you know. And I think with the, you know, the questions. Right. Questions are so powerful. And I remember a time, years and years ago, I was struggling with some health challenges, and I kept asking the question, why is this happening to me? Why is this happening to me? And I remember another mentor of mine just kind of said, well, have you gotten an answer? And they said, no. He said, well, you're not listening. And I went back and I asked the same question, but instead of a whiny tone, I asked it, actually looking for an answer. And instead of, why is this happening to me? It was like, oh, okay, so why is this happening to me? And I think, why is a dangerous question, right? It can be an endless loop because we can never know. But the question is like, how do I use this in service to others? You know, can be a very, very powerful one. And I know that, you know, at our core, we can have this response, you know, that life is working for us or life is working against us. And when we're in the throes of discouragement, you know, I experienced a lot of depression, you know, through my. Through my accident, you know, the brain injury. Asking a question of how can I serve more? Was not necessarily, you know, a healthy question at that time, because all it brought up was, well, I'm not doing enough. I'm not doing enough. But just that subtle shift of how can I use this in service to others? Really takes away that assumption of I might be doing something right or wrong to. Yeah, okay, so how can this be used in service to others? And it eliminates the judgment. And I found that really, that is the core is, you know, at our deepest level inside. Do we believe that life is for us or against us? Right. Or do we believe that we're for ourselves or against ourselves? And that's really one of the core, you know, core beliefs. You know, if we can really look at that and examine that and do whatever it takes to shift that belief that all things are happening for our good, it's just a matter of understanding how. How can we transform that.

Yeah, beautiful. Joseph, What. What is it that you do? If you've got some rituals, and our listeners know that the. But for anybody that's new to the show, I'll just briefly, quick and quickly state this. That we use the word rituals, not in a religious sense, but as in the sense that it's something that you. We do consciously. And often we do at a certain time, time of the day or each day. But it's. There's a ritual to it. It's sacred and important, as opposed to sort of habits which are. Can be sacred and very important, but often are done habitually, unconsciously. And we all want to get to the point where we do things well on an unconscious basis. That's why we don't have to think about breathing or walking. We do them unconsciously. Competent. And that's a wonderful thing to get to. And then I think the way that we create that unconscious competence is by more consciously focusing on the things we want to change in our lives, Whether it's to create a ritual around your health or around meditation, around mindfulness, around pausing before you say things when you're triggered, you know, whatever the ritual is. So I'm asking you, do you have certain rituals that through what could have been a catastrophic time in your life and was a very challenging time in your life, but clearly didn't take you out for very long, but to have a traumatic brain injury and other things that have challenged you, are there certain Rituals that you've put in place to create resilience, to create anything that you. You really wanted to.

It's really interesting that you say that, because I am a firm believer in the power of rituals. And, you know, I was, you know, a very consistent meditator prior to my accident. And after my accident, I would sit down and try and meditate and just found that I couldn't do it. I did not have that ability even to focus for three to five minutes. And it was. It was very disheartening and very discouraging. And that was a difficult one for me because I knew the power of that ritual, and I couldn't just get into it. And it was important for me to do a lot of the therapies and things that I needed to recover that ability for my brain, just for my heart as well. I think one of the things that fortunately I was able to stay very consistent with were my physical rituals in terms of my physical health. You know, brain injuries are a difficult one because they're this invisible thing. You know, I looked fit and healthy on the outside, you know, from what I could do, but, you know, with a very acute, you know, sense of what was going on in my brain. I think getting back to that place of. Of being able to meditate was a huge one for me. But I think the most important ritual for me is as a speaker. I show up on stage a lot, and I speak. And the one ritual that I use when I'm speaking or doing any sort of public event or whatever is just turning it over and realizing that when I get here, this isn't about me. The ritual is, okay, I've showed up. Now let this be of service, right? And essentially, it's a prayer of saying, okay, I've lived my life. I've taken my knocks, I've studied. I've had a birthday. I've had challenge. Now, let's use all of that in service to this audience. And whether it's an audience of a dozen people or 1500 people or more, how do I use this to serve these people here? And I feel that that has been the most powerful ritual in anything to just say, this isn't about how good I look. This isn't about me achieving something or, you know, putting some sort of gold star or, you know, receiving any accolade. It's how can I use this time to serve? And I have seen that the greatest performances as a speaker, the greatest achievements, whether it was as an athlete or in business, all were preceded by, how can I use this to serve and turning it over saying, this isn't about me, this is about the people that are going to be hearing or receiving or watching or whatever.

Yeah, well, Joseph, I knew when we first met, were introduced and we had. We had an initial conversation that was a lot in common. And so it doesn't surprise me at all. Some of the things you've shared that's been a profound ritual. So we have rituals. I have rituals for a lot of things in life. And I think it's been one of the things that have been quoted as saying that the quality of our life is equal to the quality of our rituals. And I. So whenever I'm going to speak publicly or get on a webinar or do any. Anything, the last thing before I kind of hit the button or on stage or whatever it is, is a phrase that someone shared with me some years ago, which the phrase is Om nah Maha. And I was told that the truth translation of it, which is a loose translation, but it's meaningless to me because it's what I've ascribed the meaning to be anyway. So Om na maha means it's not about me. And so it's. I think that is just such a beautiful. It's a beautiful reminder for all of us that when we are coming from a place of service where our hearts are open and we're there, whether it's that you're going to. You're going to have a sales call when we have a lot of people picking up, pivoting into various things, including public speaking. So yeah, if you're going to speak to a group of 10 people or 10,000 people, or you're going to speak at work or anything, or you're about to get on a sales call or make a create marketing copy and things of that sort, great. To infuse all of your communication out into the universe. All other people with that energy of. It's not about my ego here. Yes, I have an outcome, yes, I have goals. And there's no question I want to achieve certain things and at the same moment to be able to have that goal, then this is one of the. We could spend hours on this alone. The idea of what it means to attach, to have, give meaning to a goal or some accomplishment that you want and at the same time detach from it so that it does it. It's about that and letting go of it being about you in that. So, yes, great if it happens, wonderful if it happens. But it's not, it's not about you anyway. It's. It's about being of service or to be about other people. So it takes the. It takes. I mean, from a speaking standpoint, for one thing, it puts you in the right space. Heart space, not headspace. As you. As you start.

Well, you know, it's interesting, as you're saying this, I'm reminded of one of the really powerful truths that has impacted me so much. You know, Lao Tzu said that the words of truth are always, you know, paradox, right? And I love this. This truth that we share, that it's not about us. And in paradox to that, you know, one of the things that I have found as another personal ritual is looking at everything through the lens of it's all about me in terms of when I'm interacting with other people. And let's say someone annoys me, right, to stop and say, this isn't about them. This is all about me. So what is it about this thing that's going on, you know, in them that I don't like or whatever? What is that teaching me about me? And I think often what we, you know, we like to ascribe and we call people old souls is really just pointing to people who have this. This ritual of reflection, of stopping and asking the question, what is this teaching me about me? You know, I get about 15 to 20,000 visitors a month to my website through one. One blog post alone, which is about the quote, you know, from Gandhi that we attribute to Gandhi of be the change you want to see in the world, which he didn't actually say. And I wrote this whole article about it. And. But in. In the article, it explains this deeper truth that Gandhi was pointing to, is that everything we see out there is a reflection of what's going on in here. And I think probably the most profound ritual, more so than any sort of, you know, exercise I can do in terms of, you know, meditation or journaling, things like that is being in that state of reflection of this thing that is triggering an emotion with me, whether negative or positive, is teaching a lesson about me. And to stop and ask that question of what is this teaching me about me so that I can use it in greater service to others.

Yeah. Beautiful. Joseph. This. I don't know where the time went. I just. It's amazing how quickly it goes when you're enjoying enjoying yourself. When I'm enjoying the conversation, it goes so fast. So I have enjoyed. Thoroughly enjoyed this conversation. I'm positive that others are enjoying it at this very moment, which is way cool. I mean, there's. There's another old soul concept or book that has some really beautiful concepts in it, which is Jonathan Livingston Seagull. And there's a character in that book, a seagull by the name of Chiang. And Chiang says something along the lines of the moment you decide you're already there. And it was triggered for me what you were saying, the idea that time, that there's this sort of collapsing of time and space, that things just come together. And as we're saying this, as we're having this, this wonderful conversation, it'll. It's just a collapsing of time and space that other people will be listening to it. So this podcast will be up and people listening to it and having this moment of connection with us right now. So it's gone quickly, but it's been, been a blessing, a joy. Thank you for being a guest on the show.

Oh, it's been a gift. Thank you so much. And I'm grateful to be a part of it and to connect with your audience.

Yeah, way cool. How is it that people can find out more about you and what you're up to?

Well, josephrances.com and I'm, I'm on, you know, all the, all the social media, you know, Twitter, Twitter and Facebook. Twitter is my favorite. Love, love to hear from people if they have any insights, you know, love to hear them reach out and I'd love to connect there. Personally, I manage, manage that all, all my own. And for those who are interested, you know, who have this desire to do something, you know, in service to the planet, you know, would love to see you come out to the Global Influence Summit. You know, it's a beautiful environment. You know, where there's, there's coaching, there's collaboration, there's connection. You know, we'll have about 150. Last year we had about 150 authors, speakers, coaches, you know, purpose driven entrepreneurs in the room just really there for that single purpose of saying how do we increase our reach, how do we increase our impact, you know, in the big purpose of elevating human consciousness and you know, transforming the planet for the better. And you know, would love, love to see folks there and you know, just love to.

We'll put that information in the show notes as well. So for those of you that are, have checked out the show notes right now, you can go to JosephRanseth R a N-S-E-T-Com and they'll also be in the show notes information about the event that Joseph is going to be doing. And that event's in San Diego. Is that right?

This year it's in San Diego, March 14, 15 and 16.

Excellent. That's way cool. Well, we'll have plenty of time for people to book, travel, hotel, all that kind of thing. I may be there as well, which I'm looking forward to.

Would love to have you.

So everybody, have a beautiful, wonderful, blessed day. Whatever you're up to, remember, as we began our podcast will end in the same way, recognizing just how blessed, lucky favored we are to be able to take this breath and what I wish for you and wave my magic wand. I love to do this. That we all get to wake up tomorrow. Because there's just no guarantee that we all get to do that. So what a blessing it'll be that we do. And of course, there's three steps to the ritual for waking that I love to share and it's always optional. You guys check it out, see if it works in your life. It's definitely made a profound difference in mine over the last eight years and and have had the real honor to share it with so many people around the world. And that is that you wake up tomorrow. That you wake up and in that waking moment, that first breath that you take, you realize you have that realization that there's something special happening here because there are people right then and there that are taking their last breath or that have not woken up that didn't get that that opportunity. And therefore there's some service that you are called to, some assignment that you're called to. And so part one is wake up. Part two is be in gratitude. And part three, if you're inclined to do it, is to declare out loud, I love my life. I love my life. I love my life. And you can try that on for size for at least 21 days and see if it sticks as a ritual beyond that point. And I wish you all just such a an incredible rest of your day or evening. We love you so much. And of course, if you have not yet subscribed to this podcast, please feel free to do that. Please feel free to go on to itunes as well and leave a review. We love those five star reviews and if you've gotten value, we'd love to hear from you. You can leave us a comment. And of course, if you've not yet joined the community where this discussion is happening all the time, incredible vulnerability, authenticity and support. Real amazing support that happens on our Facebook community. You can get to the StartMyPivot community page by going to pivotfb.com pivotfb.com then I'll give you a direct link to the community group. You'll answer a couple of questions. We curate that group and so there's some amazing, amazing folks there that you're going to get to collaborate with. So until we we connect again, I'll say ciao for now. Thank you again. Joseph.

Thank you.

Thanks for listening everyone. We hope you now have the tools and greater insights to navigate your own Pivot. Help us inspire others by sharing this episode and leaving your comments over at adammarket Forward SL Podcasts for more tips, strategies, and support as you consciously pivot into a new business and lifestyle you love. Join our Pivot community on facebook@pivotfb.com.