Short YouTube message (March 2015) from Adam Markel of New Peaks urging business owners to prioritize marketing in 2015. He argues that marketing is the single most important focus, that marketing tactics are evolving, and that to achieve 10× results one must invest roughly 10× the marketing effort, resources, and focus. The message emphasizes urgency early in the year.
Chapters
Hi, this is Adam Markell from New Peaks, and I want to share with you a very important business tip. Just like in real estate, there are three important letters in business. So for real estate, those three letters are lll, which stands for location, location, location. In business, you just go up one letter and it is M.3 M's, which stands for marketing, Marketing, and you guessed it, marketing. So here is the thing. We are two months into 2015, and if you want 2015 to actually be the best year you've ever had in business, then you're going to need to focus on marketing. I guarantee, if you're seeing better results right now in your business, it's because you were focused on marketing toward the tail end of 2014. Marketing is constantly changing emails and how you engage your students or engage your clients, how you interact with them, how do you sell them a product. So you've got to focus on that. And if you want to have 10 times the results in 2015 that you had in 2014, you're going to have to do 10 times the amount of work. You're going to have to put 10 times the amount of focus and energy and resources into your marketing. I wanted to give you that tip and share it with you because I think, quite frankly, we're already, as I said, 1/6 of the way done with a beautiful year. And if you want to have that great year and we can all celebrate in December, then the most important thing for you to do right this minute is to focus on your marketing. Mmm. Ciao for now, everybody.
