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When a customer says they don't have money, they really mean they don't see the value. The trick: make them believe your $97 product is worth $9,700. Once the perceived value hits ten times the price, the sale becomes obvious.
When a customer says they don't have money, they really mean they don't see the value. The trick: make them believe your $97 product is worth $9,700. Once the perceived value hits ten times the price, the sale becomes obvious.
It might sound crazy, but the money objection is actually a value objection. So here's three secrets that you need to learn to better overcome. When people say I just don't have the money, secret number one is building perceived value. And what I mean by that is your perceived value needs to be 10 times the actual cost of the product or service. So if Your product cost $97, your perceived value for the product needs to be at least $9,700. What does that look like? The reason is because if I'm just thinking about $97 and there's no perceived value built up and I'm just looking at $97, well, yeah, you know, 100 bucks, that's a lot of money, right? But if it's worth 9, $700, but I'm giving it to you today for $97, that's a no brainer. Well, why wouldn't I move forward today if it.
