The next billion-dollar company doesn’t start with investors. It starts with three customers.

21 Oct 2025 · 0 min
0:11

Two founders discuss getting your first customers without investor money. They sent 600 LinkedIn invites to land 100 responses, and focus on securing three letters of intent before anything else. Fear of failure and success shapes how early-stage founders actually move.

Questions this video answers

About 600 invites.

About 100 people responded.

Securing three LOIs (letters of intent).

About 100 people responded.

Three LOIs (letters of intent).

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