Two founders discuss getting your first customers without investor money. They sent 600 LinkedIn invites to land 100 responses, and focus on securing three letters of intent before anything else. Fear of failure and success shapes how early-stage founders actually move.
Questions this video answers
About 600 invites.
About 100 people responded.
Securing three LOIs (letters of intent).
About 100 people responded.
Three LOIs (letters of intent).
You, no, you didn't just do that. You did one thing that nobody should ever do. You pissed me off. You actually said, well, Europe, I won't say the world, but like, say, what's going on with you? You're getting slow. Like, are you afraid?
And what did I tell you?
You told me like, don't worry about everything. Just can you get five customers pre signing something and then we'll help from the rest of that at freshman lawyers. Like, you can get everything once you get. I said, and I replied to me, he's like, I can get 50. Like.
But you came back.
Yeah.
And the number was three. I said three loi. Yes. Yeah. And you came back.
Oh, I was, and then that night, went home, put the kids to bed, sent something like 600 invites on LinkedIn. 100 people responded. I, I just, it just triggered me.
It's great. I love that, I love, I love that that was your reaction though, right?
You, you.
Fear such a powerful can be both ways, right? Fear of failure can be really powerful. And fear of success can equally be powerful. I think what you.
You have, you.
Like to prove yourself.
Oh, I, I, I like just tell me it can't be done and you do it. And I knew that.