Let's Meet Jeanne Omlor

We are now live. Okay, everyone, coming live from Daytona Beach, and my guest Jeanne— I say it correctly?

Mm-hmm.

Such a beautiful name— is in Clearwater. So we did ask that question. The first thing I asked, if you know anyone that's on the West Coast of Florida, is to see how they are. And of course the storm went up. So hello, Jeanne, it's so beautiful to see you. You're a beautiful woman, and I don't know who you are, so So we all want to meet you together.

We got to fix that. Hi, Adrienne. Nice to meet you.

Nice to meet you too. So what do you do? Tell us about yourself. And your last name is Amlor?

Amlor. Amlor, like omelette with an or instead of an et.

I mean, we could guess. I mean, you have a face for TV. So you look like you were probably a model.

No, actually, I was not a model. I was an actress for many years. True.

Oh wow. Oh, let's start there.

Share your— share, share.

Is that from like what age?

Oh, it was when I was older. I, I, you know, went to college. I, I studied design. I was a fashion designer for a while. I traveled. I lived around the world. And actually, it was after I finished college I decided I wanted to be an actress. So as an actress in different countries, then I was an actress in New York. The only thing you would possibly know that I'm in is a film called No Reservations with Catherine Zeta-Jones. And I have one line in it, and I'm in the background a lot. I'm one of the waitresses. That's like the only thing people like— what have you been in? It's like, well, this is the only thing that I've been in that you might actually— you can dig up, you know, and actually see me in it. So, um, yeah, so that's not what I do now. I am a business coach. I've been a coach for 13 years, and, uh, for 8 years I was a coach for all sorts of businesses, an executive leadership coach, and started off as a life coach actually. And then 8 years ago— 5 years ago, sorry— I got online because, you know, it really wasn't bringing in the money that I wanted or the clients, because it's hard to get clients offline. And I had moved to the Midwest, and it's kind of harder to get clients there than New York anyway. And I woke up one morning, I was in deep debt, and I thought, you know, I really need to fix this, because I was 54. 5 years ago. I'm now 59. I'm very open about my age. Um, I think we should be proud of it instead of pretending we're not aging. That's ridiculous, you know. So 59, and 5 years ago I just thought I need to get online. I need to, to get myself online because I, I, I am a good coach. But you know, just because you're a good coach doesn't mean you have clients, right? So I got online and I figured out what's called organic social media marketing, and I got myself to a million dollars in 17 months. On my own with no ads. And people like, how are you doing that? And then COVID started a few months later and I was like, wow, I'm well positioned because people needed to be online. I just kept going. We're at several million now and we've helped over 500 clients. And I'm just very grateful that I turned it around. And I love telling people like basically how down and out I was. And you know, I'm a single mom, deep debt, older, 'cause 54 is not like young to be starting on the internet. 'Cause I just really wanna help, you know, Show people that anyone can do this. Anyone can turn things around at any time.

Oh, okay. 62, by the way. You're beautiful. You're a beautiful woman. Okay, so I love this story. I, I love that you were an actress at No Reservation. I think that's really cool. But being a business coach, so I guess really what everyone wants to know is what's the secret? How were you able to turn it around? What does that really look like?

What I, what I figured out was what I'd figured out offline. Okay, so old, you really need to know how to communicate with people when you're networking for any kind of business. You really need to know how to network if you're networking. You need to know not to go, hey, here you're going, here's my card, and sort of throw it in their face. You know, you need to know how to communicate with people and to create, you know, a bridge of communication. And most people aren't good at this. They're not. And they're also not good at telling people what they do in a very concise way. It's like, I do this and this and this, and you're like, oh, I'm bored. You know. So I figured out, I figured out offline. I used to do talks on this. I, I, when I was in New York, you know, NYU alumni would have me come in, you know, the business school, an MBA alumni. Please give us a talk to, you know, introduce yourselves. And they were blown away. They were like, we've never heard anything like this. It's so simple, okay? Nobody teaches people on how to speak, like, I mean, not public speaking, but I mean how to convey in a non-boring way. Well, this is what I do. And have people be intrigued to ask. So I was already teaching that, and then when I got online, I plunked down $10K on 3 different credit cards to do a program. So I'm just— I always hire coaches. I'm like, I'm not going to waste a minute of my life. And I thought that the answer was doing Facebook ads, because it was— we all think, we all think you need to get online, well, you got to do ads. I didn't know anything. So I go on, I'm doing this program, and by the way, this, this program has since been shut down by the FTC because so many people complained about it. Okay, just FYI. And I went in, I thought, oh wait a minute, I kind of understood. Oh no, ads are not going to work for me. I have no validated offer. I had no offer where people were already buying it. If you don't have a coaching offer that's proven already, you don't get online and, and run ads to something that you haven't sold before. It's never going to work. And even if I sold it, I understood later on from running ads it still doesn't work. Now ads just don't work unless it's running to a free webinar, and then you gotta rile them up and then sell. Okay, but anyway, so I realized, I said, you know, ads aren't going to work for me. And also, I didn't want to put the budget in because this is like a lottery ticket, like just pouring money down a drain and testing. And I saw that some of the other people that were running ads were further ahead of me, but they were already making quite a bit of money. And I thought, oh my gosh, their ads aren't working and they have a budget. So I said, I don't— said, oh no, no, no, you can't do ads, not, not, not where you are. And I said, okay, Yeah, that's what I paid for. So what do I do? They said, you do something called organic marketing. I said, like carrots? Like, I didn't know what that was. Okay, now I'm like a real expert at it. I said, okay, well, okay, what do I do? I'm just joking. There's no trainings on that. Just go talk to people. That was the training. Go talk to people. I thought, okay, I need to learn how to talk to people online and figure this out. I just really did a lot of testing, spoke to hundreds and hundreds. Like, I had 900 conversations on Facebook with people. Trying to figure out how this works and how to converse in the DMs and also with content and like 18 sales calls. And finally, after all of that experimentation and talking to people and real communication, like real reps put in, I figured it out. I figured out actually who I needed to help because there's millions of coaches, and I thought these people need help. So I thought, I'm going to help coaches. That's what I'm going to do. And when I figured that out— coaches, consultants, and online service providers, actually. Because they need to know how to sell an ad. They're just lost, and they're doing all sorts of tech. And I thought, you know what, I'm going to do this. And then when I figured that out and I figured out how to do it, I just started getting a flood of clients. And, and it was just like, wow, this is my sweet spot. And I really— I had a eureka moment, like, this is it, I figured out the secret sauce, this works. And it has been working for 5 years, and it still works. And ads are working less and less So I'm just grateful that I got positioned doing like the right thing that continues to work.

You did the rinse and repeat. I want to go back to what you said about the FTC, because during COVID we were all bombarded by how much money you can make and what you could do. And I realized at that point, I actually started investigating. I'm like, this is like, where's the truth in advertising? What does that look like? And then at the same time, the FTC came out and said, Okay, we're, we're going to put a stop on this and you have to have proof. You can't be fooling people. You can't fake everyone out. So the company that you are using, and you don't have to use a name, but they got, they were one that was shut down.

Very well-known coaching company. And, and I got to say, when I was in there, most of their clients were coming to me and complaining to me about them. Now I was grateful because I just make lemonade out of lemons. I just get a situation and I make the best of it. And I thought, well, this is where I am. And I was grateful. I thought, you know, I'm online, and no matter how it happens, being in the program and meeting the other people in there is what actually helped me, not the program. Program a little bit, but there really wasn't much coaching at all in there. It was like, ignore you, you know. I just begged for help in there, and I demanded help, and most people won't do that, you know. So I thought, okay, I see how this is going, so this has to work. So I need to demand their help. I had to beg them to get on a call, like, I just really need a coaching call, can I please have one coaching call? So most people aren't like that, you Most people go, oh my gosh, this is not good. Complain, complain, complain. And there was something to complain about, but I was like, just do what you can, do the work. And they were like, how are you being successful? I said, I'm just not worrying about whether the program is good or not. I'm just doing the work. And I tried to help a lot of people in there. They're like, how are you doing this? I said, I'm not doing what they're saying. I'm doing what I figured out. And they go, what is that? And I said, here, this is what you do. So yeah. It also was just the many complaints that they got, the FTC got. See, if you're getting complained, hundreds and hundreds of people, that's a red— I mean, it's a red flag. Now, the FTC is only going to go after multi-million dollar companies because it costs a lot to sue them, and they also want a big settlement, you know. So they're not going to go after little tiny coaches. However, I think it's good to know that you're compliant, and you're not allowed actually to even offer a guarantee. You can't offer a guarantee as a coach. It's not compliant. And all these people saying, you know, we guarantee you— I'm like, they don't know that they're not allowed to do that. And they're not big enough that the FTC is going to go after them. But if they do get really big and they're offering a guarantee, they're going to clamp down like in 2 seconds onto that.

So you know what I do on Facebook when I see the ads that I see that they're doing exactly that? I just, I just post my article that I wrote under professionalglobalediquette.com and said You maybe want to read this article. But I also think that it's important that people know how to vet you, right? Like that you're credible online. There was a point where I was on a call, like in a social audio room, and the woman who was speaking, I noticed she had a $125,000 program.

Mm-hmm. Great.

And I was like, okay, if you're going to have a $125,000 coaching program, I should see you all over the web. You should be incredibly, you know, credible and just so I can find you. So no, 'cause when I asked for like your business—

Not always.

Okay, so—

No, the thing is this, not everybody can pay $125,000. So you're not gonna run ads to an offer for $125,000 'cause people on the internet generally don't have that. So people that have that kind of a big offer, it's usually through word of mouth because they know not everybody has $125K. So they're probably not running ads. It's probably, hey, you know, through, through their network and referrals, because then they're serious referrals. They're being referred to people that have money that need the value. That, and also she, she must be showing some kind of results with some of her clients, and she's probably helping them to offer a very high-end offer as well. So there's ROI, there should be ROI there. So let's say she's paying $125,000, they're paying $125,000. Probably her offer is for her to teach them how to get $125K clients as well. Makes sense.

So, oh my gosh, 100%. I mean, you're actually making me realize, like, see how this— just this conversation alone is worth its weight in gold. Because I was like so turned off by it, thinking, who is she? I can't even find you on the web. You don't have a business. What's your business name? Yeah, because she asked her questions. But you're right, she probably— I made an assumption. Yes, yes.

I'll be really transparent. I have a mentor coach. People pay her a million dollars, okay? And she doesn't even have a website anymore. And she got her first million dollar client, like, I don't know, quite a few years ago now. And, you know, then she gets it through referral. And so she's— these people that are paying a million dollars aren't on Facebook looking at ads like, click here and do my million dollar coaching. You know what I'm saying? It's through appointment and referrals. So it's interesting that nobody knows who she is. Because she's behind the scenes, very high-end, very high-end coach and mentor to very high-end people.

You changed my mind. Now I'm going to see things differently. And I, you know, I think she was upset that I was like trying to question her, but I really never thought of that, that it could be, you know.

Yeah, I think I might know who you mean. I think I might know who you're talking about, actually.

That would be crazy.

She does have an email list.

Um, oh, that's another—

okay, so yeah, I'm pretty sure she sells through the email list because people opt on. And, you know, I don't know, there's quite a few big offers out there now. It's quite a few. Wow.

Yeah, you know, I was a SCORE mentor for 8 years, and in that, I always, you know, I loved it, and it helped me to— I, I grew up with the promotional products, so logo merchandise industry, my knowledge is extremely high. I mean, I could get paid, and I do get paid to consult. I'm always fair though, because I always— growing up in a family business, I knew that getting consultants was expensive and, you know, you had to see if they're worth it. So I always, right, I try to be helpful, which, you know, I probably could make a lot more money.

But yeah, you should, you should talk with me because I help people to lift their prices. I used to be a SCORE mentor as well. Yeah, yeah. I honestly say I was a little frustrated because I'm more a coach, and so you're not really coaching them, but they want you to coach them. And so then you're like, oh, you know, we're not really supposed to coach, but they kind of do need coaching. It was a little frustrating because I couldn't really do what I was— what I can do with them. So it was sort of like, for me, a little vanilla, like, okay, a little bit of help, but, uh, you really need a coach, you know what I'm saying?

Exactly.

I left because it wasn't congruent for me that I was sort of kind of helping people with basic stuff, you know. But yeah, they were blown away when I was— when I was doing like, wow, this is really good. I'm thinking, yeah, because it's coaching and not mentoring, right? Yeah.

And of course, you know, you have to make money. So I, I had to say goodbye. I was chairwoman here in town, but I had to say goodbye because after 8 years, I found another woman who like did 8 years and then her business scaled up. And so did mine the minute I stopped because I was never going to cross that line between, you know, what you're volunteering and offering for free. And 400 hours a year was a lot. It is a lot.

And now I'm—

but I love, I love this. So I love that you actually also chose your niche because so many people when they start a business, they want that shotgun effect. Like, my— everyone's my client. I work with everyone. But you knew right away your niche was gonna be—

I had already been a coach business strategist offline for 8 years, so I knew I had to come in and figure out what that was. And at first, I was doing general businesses, small businesses, like I did before, because I coached, you know, law firms and plastic surgeons and med spas and interior designers and consultants and coaches and financial advisors and, you know, a lot of different— I could— I'm a business, general business coach. And when I got online, I thought, ah, this general thing's not going to work online. No, no, no. I thought it would. So it took me a while, you know, 8 weeks long, but that was an eternity for me. Like, how am I going to make this work? Um, but I, I processed quickly. I thought, okay, this isn't working, what will? And I started looking and I thought, oh, wait a minute, I'm talking to a lot of coaches. Naturally, and they're lost. And there's a big, big market, and they really need help. And I'm a coach, so why don't I help them? Because I had had some coaches and consultants as clients, but not only. Does that make sense? So, and I had them, but I hadn't helped them online. So I figured I better figure out how to help. And luckily, it was really needed because when COVID happened, oh my goodness, I wouldn't have had a business at all because I would have been offline. So it was very providential that I was online and I could help those people. So it felt very providential. The, the time of it. It's divine timing.

I, I love you. What is the name of your company?

It's Jeanne Amelore International, quite simply.

Oh, easy, guys. The first name, last name, and international.

The website is myname.com.

And, oh, the website's in— okay.

And then we will give you a little, you know, link if you want to see, uh, client results, hundreds. It's jeanamelore.com/reviews.

I love that. And so when you're— SCORE teaches you, and I taught the Kauffman Foundation, the Fast Track program through SCORE. One of the things that they say, the first thing you really want to like look at is when you're starting a business is what your exit plan looks like. Do you agree with that? Do you, do you do that?

Like, I'm curious. No, no, I don't. I don't. I think that a lot of these rules that are made up. You have to do your own rule. I think it's smart to have some idea, but sometimes it's not. You should just be, you know, shut up and row and just do it. And then, and then as you're going, you know, like people are telling me, oh, you should change the name and, and then you can sell it. But I happen to know it's very hard to sell coaching companies even if I did change the name because because I'm the one running it. And if I'm not there coaching, unless, unless it's, you know, selling deliverable products. But if I'm selling deliverable products, why would I need to sell the company? I just keep that going. So I do know it is very hard to sell info products and coaching because I was at an event a few months ago and this specialist was saying, look guys, it's very hard. And some people do But then the original coach has to stay around for a while. Tony Robbins has been trying to sell his company for 20 years now. I don't know if you know that. But who's going to buy Tony Robbins if Tony Robbins is no longer there? No one.

His child.

No, no. He would just give it to them. But it's Tony Robbins, but Tony Robbins is not there anymore. So who wants to buy that? We're all going to know he sold it. It's like, ah, well, it's not. But he's made a lot of money being Tony Robbins' company. So that's why I said no, you shouldn't always think of that, because then I'd be like, oh, I can't do Jeanne Amelore International. Yeah, I can, right? So, um, it is good to start thinking of that and also at some point start thinking of some passive income plays at some point. However, the passive income play is longer to plan and it's harder to set up, and you don't want to do that right away because you're not making money and you have no cash flow. So my thing is, my whole thing is you have to inject cash into a business nonstop because that is the oxygen of a business. If you don't have air, it's like putting that, you know, when they say when you're in a plane, you put that on first, you put the oxygen mask on, meaning cash flow now, longer, big after. You have cash, you have budget, can get some help. People are doing it wrong. They're setting aside 2 years to build something and they will come. No, no, no, no. You do not build and they come. No, you sell while you're freaking building that thing. Along the way.

I love it. Such great advice. Do you have a book out? Are you, did you write a book?

I don't have a book out. Everybody's saying, Shawn, have you written a book? And I did not write a book because I am fierce about time management or managing ourselves around time. And I'm also really good about like, mathematics. I thought, hmm, if I write a book, I have to take time off my business that is scaling quickly to write a book to then make money. Why? So I never did, because actually one of my coaches said, you're right. He said, I— he said, my, my business dropped a lot during the 6 months that I wrote that book. And he said— and I said, I hear you, I know it. So I'm not really feeling I could write a book as sort of a lead gen thing. But do I really want to write a book as a lead gen thing? Everybody's offering me that all the time. I'm thinking maybe I should just write a book when I really feel like it, you know. And, you know, things are going to change with AI. Everybody's writing books now. So I just don't— I don't know how special that is to have written a book, or 3 or 5. It's not like, you know, 12— like you wrote a book, it was something special. Everybody can write a book in about an hour with AI now. You know that, right?

I love your honesty. Oh, 100%. 100%. Yeah, I love— so you started off with your age, and I do think that's really important because and myself too at 62, is that I want people to know I have 35 years of business experience. I grew up in a very large family business. I'm not, you know, I mean, I totally love the younger generation if they're teaching and coaching on Snapchat or TikTok or some of these other programs that, you know, they understand. But I don't— would you, if I said to you, oh, I'm gonna hire John, I'm gonna hire a 28-year-old to coach me in business unless they really grew up in it and really understand. How much wisdom are they going to have? They— yes, they may have graduated from business school, but are they going to have that kind of like experience?

I want to hear what you think. I mean, most of them have not graduated from business school. Like, I did not graduate from business school. I graduated from life. And, um, you know, just because somebody has an MBA doesn't mean they're going to be a good coach, by the way. Way, you know. Um, so I have— yeah, I have thoughts on that. This is the deal. I mean, you're a younger person and you're, you know, resonating with the younger, you know, model-looking Insta kind of gal, you know, and they're teaching you a certain thing like, you know, how to get clients on Instagram or whatever. Great. However, I've noticed that, yes, I get clients of all ages because younger people that are smarter thinking, wait a minute, that woman probably has more wisdom. I'm gonna coach her. And she also knows all the internetter stuff. I know all the internetty stuff now. So I'm a double, I'm a triple threat, right? Because there's the wisdom, there's the internetty stuff, and I'm also an executive, I'm a leadership coach as well. And I have a life coaching background. So all of that's kind of instilled. But yeah, I mean, for me, if I were gonna coach with somebody and it was somebody my age that obviously had wisdom, success, you know, some, some experience, I'm not going to choose, choose the 20-year-old, you know, for a general coaching. If it's somebody that's just really good at one thing like Instagram, well, maybe if they've made millions of dollars. I did coach with a 20-year-old. It was terrible coaching, awful, awful coaching, because he didn't know how to talk to me, because it was just condescending. And I thought, oh, so it was really hard because I'm like being very respectful, but I'm like, oh my gosh, just, just You know, give me what it— it's, it's hard, you know. But I'm very open-minded, and if somebody— if a 4-year-old knows more than me, I'll pay that 4-year-old. I don't care. I don't care about age. I'm just saying it wasn't a fit because they didn't— he didn't have the emotional maturity to actually speak to, you know, somebody my age and coach them. All right. And the coaching was awful, like just a lot of money for really almost nothing. So I was like, okay, this is not good. So, so yeah, I, I do feel I attract a different, different ages I'm very involved with my clients as well. I'm not— I, you know, it's not just about the money, and it's not like about scaling and getting a big, big team and never seeing my clients. And you know, all that mad funnel kind of, you know, just make money— that's not me. Of course I want to make money, but I want my clients to feel like, you know, to have access— not feel, to have access to me. And they do. They have mad access to me. My clients can message me whenever they want, any, any day, any time of the day. And ask me questions. And they were like that. Some of them were like, this is a complete game changer. I've never been in a program with a multi-million dollar coach that we have this kind of access to. And this is why we get results, because they don't feel unwanted.

Oh my God, if I was an avatar, my hearts would be coming out of my eyes. I would have hearts going all the way up. First of all, you and I is totally on the same page, because I, I always say like, listen, I'm like available all day. Like, you know, if I don't answer, I'm just sleeping and I'll answer first thing. And I always shout out my phone number to everyone because I'm not worried about that. That's the best service I could give is that you don't have to look for my phone number. So if you're interested, and that is my secret sauce, and it sounds like it's yours too, because boundaries in business, I understand it, believe me. And I have— it's not for me because I grew up with that kind of no boundary. The client is the most important. I will put the client first. I mean, not between my children, obviously, but I'm always available. Text. I always laugh and say, find me everywhere. You can reach me everywhere except for Snapchat and TikTok. I'm on there, but no fun. But anyways, I am loving you. So I have back-to-back interviews today. Definitely want to learn more about you. And this is all going to be turned in. I have a lovely podcast producer myself that's been turning my podcasts and syndicating these lives. I'm really looking forward to getting to know you more and following you. And I do think if you write articles, a good article would be how to actually vet your coach and what a good coach would look like, sound like, feel like. So I would be interested in all of that if that's something that you wouldn't mind.

Maybe. I do a lot of posts. I think I touched on that one.

Consider that one.

We do touch on that. We do touch on that because I get a lot of people coming to me and saying, oh, Jean, it's not your problem, but I've just hired so many bad coaches and you're my last chance because you seem authentic and you seem to care. And it just breaks my heart like every time, um, you know, every time I hear this, you know. But anyway, we should chat because maybe you got a coaching offer up your sleeve.

I love it. I definitely got to take advantage of chatting with you. So thank you so much for being our guest on No Prep Needed. I didn't expect such a beautiful, smart, intelligent coach, someone I would want to use, someone who just changed my whole mindset. Pretty amazing. Powerful, actually, I have to say. So thank you. I'm going to end it now. I really enjoyed our conversation. Yes, I will be reaching out to you and making sure— and this will get produced. I'll be airing— it's live right now, and then I'll be airing in about— I want to say about 8, about maybe a month and a half. So we'll send you all that information.

Thank you.

Have a great rest of the day and weekend. And if you're coming to Daytona Beach, you know to call me, right?

I was there, actually, but let's chat. Okay, take care.

Okay, love it. Thank you. Bye. Bye-bye. So good.