Live with M. Curtis McCoy

We are now live. So I have with me M. Curtis McCoy, and don't we all want to know what the M stands for? I'm thinking Macho Curtis McCoy, but we'll have, we'll have Mr. McCoy tell us.

That's a kind, uh, introduction there. First name is Matthew, but I've always gone by Curtis. So kind of a funny story starting out here. I was on a— had a TV show or a radio station fly me out to do an interview in Las Vegas, uh, before I was speaking at Caesar's Palace. It's kind So I got out there and the host, super nice guy, he actually recently passed away, but, um, and it was Ed, and he did the introduction. He said, okay, we've got him, Curtis McCoy. Made me sound like a rock star. Just flew in from Colorado doing this live interview on KKVV AM radio. And, uh, he said, now my first question is, what does the M stand for? I said, well, Ed, that stands for my first name. Sat there, just no smile, nothing. And I think I hurt the guy's feelings because it was like Joe got real uncomfortable. No, I was just kidding. It's just, it's Matthew. But I know, a funny start.

But how fun. I, I am really, really, really curious to like, who are you? What do you do? Because I've enjoyed just our slight interaction. I do not know, just like all my guests, we have to say that, um, and Curtis is brave, definitely good looking. He's got a face for TV. I don't know why he's doing radio. And, uh, and you know what, you really have to be brave to go and do lives because you never know what can happen. And though it's me, nothing ever happens except I want to learn more about you. So, and I want to hear where you are, like where do you live and what do you do?

Awesome. Yeah, I appreciate that, Adrian. I am— so I live out in Colorado. I've got a— talking about TV, I actually host a show on Amazon Fire TV and run a— run a newswire magazine. So everything I do is based on personal branding, helping authors, entrepreneurs, motivational speakers, podcast hosts, helping people that are already crushing it in life and business to reach massive audiences. We even advertise them on the 96-foot billboard in Times Square, New York.

And so you mean that certain time I was watching a reel where someone was saying like, hold on, and then they have— oh, they— I know they have art, right, that shows. And then get having your advertising on New York Times. Were you there in New York Times to take all your pictures?

And so that's what I do on an ongoing basis when somebody is featured on Newswire magazine, we advertise their covers on the Times Square New York billboard, a 96-foot billboard. So yeah, we've got people. I had a guy from Florida recently that was, that flew out and was taking his pictures and doing the video in front of the Times Square billboard. Another, another lady out of Texas that we put on the COVID was, come out there and she said, the people in New York are so nice. Everybody there was treating me like a celebrity. Is everybody yelling and high-fiving and clapping for me? And I said, well, I don't know about the people in New York, whether they're super nice or not, but you are a celebrity because you're— you got your face on a magazine cover, on a 96-foot billboard. And when they see you standing in front of it and people taking your pictures, even if they didn't know you before, you are now a celebrity in those people's eyes.

Okay, what's your business name?

Uh, so I do everything under Success, Motivation, and Inspiration is our Amazon Fire TV show. And then Newswire Magazine is the, is the actual magazine.

And how long have you been doing this?

So Newswire launched in 1997. I bought the company in 2018, so we've been, been around for a little while. The Newswire launched before I even got out of high school.

Amazing. I mean, this is really lovely. So people are paying so they, so they get the art. So is that a printed or just digital?

Yes, a lot of— I mean, tons of major, major magazines are going digital only. Because if you remember the— if you look right now, if you go pick up a magazine in your— well, maybe the dentist office, as you're sitting there waiting, you got one that's got coffee stains on it, it's tore up. And, uh, they've spent a whole lot of money not only in printing and distribution and stuff, shipping that out, but then also that magazine, as soon as the dentist goes, oh man, there's a There's a coffee ring on this magazine. Better throw that away. We'll replace it with something new. Your story disappears. And so now tons of major magazine publications are going digital only because you can get massive reach. The files live online forever and they're search engine optimized. So even say if somebody is searching your name and they don't know you, like your introduction for me saying I don't know you or what you do, But if they're searching the problem that you solve, now they Google it, they end up finding your magazine article, then go from that article, click the link back to your website or your social media or your podcast, and, and they find you directly from the, the magazine article from the search engine optimization. So yeah, we, we, when we looked at going, doing print, it was absolutely not a— everybody's going away from print, not to it now.

So I know, I know, it's crazy because I'm at 62. I, I remember, I remember going in, the worst was when you're reading a magazine and you get to like page 32 and it's like the article you want to read and then it's ripped out. That was always making me mad for the ad in the back because then I would look at the back side like, you probably weren't even reading this article.

All right, well, a lot of, a lot of young, a lot of younger folks also are, I mean, there's, there's older people also, but a lot of the younger entrepreneurs, authors We had a singer on recently that kind of a TikTok influencer that just blown up doing singing positive songs and stuff. And they're very conscious, conscientious about being green and saving the planet, not, not destroying trees. And so we do print. So for example, if you were featured on the magazine, we'd have a full magazine cover for you and then that gets printed by our media partner that does I don't know if you've been in a gallery, like, you know, the, the art galleries where they do the metal prints. So take a painting and turn it into a nice metal print that stands out away from the wall. So we actually have those, or have our print partner ship those directly to you, like a kind of neat, like an award. Yeah, like a plaque award. You could hang that behind yourself in the podcast studio or whatever you're doing there. A lot of realtors.

Yeah, I grew up in the promotional products industry and, uh, my my parents, they're no longer alive, but we have 2 art galleries left. So you're talking to the right person. I totally understand what you're saying. And that makes sense. That's something that would live forever on the wall and can be handed down. All right. I have this question. So now I've seen this, but I don't really understand it. This idea of advertising or having a show on Amazon. I've seen Roku. You can have a show on. Make believe it's not such a far cry that I'm 5 years old. Can you explain to me like I'm 5 how like I could be watching Amazon, but I could also be watching someone's podcast that's not an Amazon Prime movie? Like, I don't get it.

Uh, you're talking about at the same time, or how do you get it?

How do you get it? Like, what was the reason for Amazon to say, or Roku, because I know Roku does it, like, oh, let's also be a streaming podcast channel. Is that what they would— would you call it?

You can— I mean, there's, there's different platforms where you can stream your podcast, or do— typically it's not ever going to be a live stream. Um, you need what's called an OTT, or an over-the-top platform, or a— I mean, you, you could Google this when we get off and just search for OTT partners. We have— my developer actually custom built— we were looking at, with the features that we were looking to have, it was between $3,500 to $5,500 a month. To have an OTT setup where we could control everything syndicated to Amazon Fire TV. Um, so I actually had— I've got a developer that's worked for me since 2006 or '07, maybe. That's just a phenomenal brain surgeon, smart guy. And so we decided to launch our own, our own TV show. I had Susan Thar actually— he hired two other developers, they built a custom light OTT and, and integrated that where it syndicates our stuff to Amazon Fire TV. You still have to have approval. And, you know, if I, if I post somebody talking about something illegal or unethical, or if you're using profanity, that kind of stuff, they review all the shows. And so they could definitely pull it off. But we're always interviewing good people who are helping, helping others and, and, you know, bringing, bringing positivity to the world. So I've never had an episode removed.

I, I love that. That's so unique to me. Are you familiar with— are you on Clubhouse by any chance, or have you been on Clubhouse?

I haven't been on in quite a while, but yeah, I've got a profile on there.

So there's a new app now called Chatter Social from Nelson Apega, who used to do the Million Marathon Club. And this is audio, visual, there's video. So literally we could be doing this live and it would also go out to like Instagram at chattersocial.io. Really, really cool. I do have an invite for you. It's in public beta now. It's moving along fast. Algorithms are now in place. But it is incredible, like, the, the people that I see, the interviews. Cindy Stumpo, like, one of the most famous and popular women developers, construction developers in Boston, like, she has a show on iHeartRadio, but then she was like streaming it live on Chatter so we could see it. We've watched the debates together. It's a really cool feature. A lot of people are doing their podcasts on there. The difference is that, like Clubhouse, all the people could be on stage and talk live. And if you're doing a podcast, I could actually ask to be on camera and then ask my question to you live. So if you're interested, let me know. It's Chattersocial.io, available on the iPad. I don't get paid for anything, but I am loving it because I am a podcast producer. I love my work. I am with Market Domination LLC, Seth Green, who is like— he's one of the smartest marketing guys. Sorry, Dad. But I, because I always feel that my dad was like really in his day and age an incredible marketing man. He passed away at the age of 90 in 2019, but Seth is like right behind him. It's pretty amazing. So I, I love it. I love seeing the growth of podcasts and then I love seeing like, so you have your show. So what I love too is that so I could go on to Amazon, walk me through this. I have Amazon Prime. Is there a place now that I could go and like look at podcasts or shows, what is the— where would I find it?

So it's, it's not like you're just scrolling through different, uh, podcasts or whatever with an OTT platform. I mean, that's— and that's— I— that's not my business. I just— I hire— I had my developer build out our own platform rather than spending $3,500 to $5,500 a month on, on this OTT platform software. But I mean, as far as, as far as install— as far as viewing it You could see the videos. Say we did an interview here. If you go to the website, you'll have a landing page based on— so you go to the site, forward slash your name, you'd have an entire landing page with your YouTube video on the top. We're verified on YouTube with the checkmark, you know, like the celebrity verification, like the politicians and stuff have. So you have your video at the top. Below that will be an article written about the, the actual interview. Then inside of that article, links back to your website, your podcast, your social media platforms. And then there's also, if you, if somebody wants to watch that on Amazon Fire TV, you know, on their big screen instead of watching that on, on, uh, YouTube or whatever, you just, there's instructions on there on how to install the actual Amazon Fire TV, um, channel on your, on your TV or whatever.

Okay, so it's no longer the Fire Stick, or you still could get a Fire Stick, but I can download the Amazon at— like, I have Amazon, but there's another app for the—

yeah, so they're basically— and I'm the wrong guy to be talking to about the technical stuff of it. I mean, if I'm throwing out wrong information, that's— I've got a really smart developer on staff that, that handles all that. Um, but yeah, basically it would be similar to if you— when you bought a brand new Amazon Fire TV stick and you wanted to listen to music, so you said, okay, I'm gonna, I'm gonna download Pandora or iHeartRadio or Maybe you want to download some kind of a fitness game for the kids to play with the remote. So it's, it's like that. You'd install the actual— that actual show, and then every new episode is syndicated. And you can also look at all the past episodes indefinitely. So you can look at somebody that did an interview 10 years ago and it'll still be live unless Amazon Fire TV goes out of business.

I love that. So, um, and McCoy and Curtis Who is your ideal client? Like, if I was going to say I want to recommend you, who would that— what would that look like? And I want to hear it first. Tell me your elevator pitch. I do want to hear that.

So I speak at events all over the country on personal branding. I've got a— I got a client. One of my clients here recently told me about 6 weeks ago, we'd been working for him for 9 months doing his personal branding. And he said, I don't know if I should tell you this or not, but the amount of, the amount of what I'm paying you, and I'm not going to share that either, but, um, the amount that you share that I just paid me, said, I don't know if I should tell you the results I'm getting off of this because I don't want you to raise the price on me. So I said, I'm not trying to take all your money. If I'm paying, if I'm charging you a fair and reasonable price and you're getting results out of it, I am more than happy. I hope you 10x your, your results this next year. And he said, well, off of the results, I mean, off of the work that you've done so far, we're going to generate just over $1.2 million in additional revenue this year. Now, that's not— revenue sounds a whole lot better than profit. I don't know what his costs are associated with that, but extra $1.2 million off of the branding. So that's what we do is we help people who are already crushing it in life and business, successful people, help them to grow and reach massive audiences so they can impact more people. And in turn make more revenue.

So without giving me your clients' names, like, can you give me industries?

Yeah. So, I mean, I work with everybody from authors, entrepreneurs, motivational speakers, podcast hosts, business leaders. This one guy's a coach for major, you know, Ford, Toyota, AutoNation, all the major— anything related to automotive.

It's pretty amazing. So, so again, though, I'm trying to understand this. So your business. So give me— can I have your elevator pitch? I know that you're a speaker and I would like to know what you're like speaking about, if you have some titles. But when you're— if I was in the elevator, I'm like, oh, hello, how are you, Stretch McCoy? Just kidding. You get a little fun in the beginning. What do you do?

So I help people who are already crushing it in life and business, leaders who are doing great, who are already— already have a problem that they're solving for people. I help them to reach massive audiences through interviews on Amazon Fire TV, on the Times Square New York billboard. Put— I can put you on the COVID of Newswire magazine. You just have things to reach more people.

This is great. This is really great. And I'm not— this is not saying anything wrong with this because I love people that have strong egos and are very confident and want to promote what they do. I love that. So like, if that's you, if I'm talking to you out there, you, you over there in the corner, if I'm talking to you, then you really want to look at I'm Curtis McCoy, because like amazing, because, and the feeling, and then what you're leaving for your family. There's so much more, isn't it, than just branding with something like that? I mean, you're almost, you're kind of, you're leaving a legacy for your children and grandchildren, your story in, uh, like an interview format. Do you agree?

Yeah. And if you, if you want, I can kind of give you a couple of examples of people who have recently been featured that are kind of in the reasons that they're getting featured. Um, one of them, Jeffrey Levine— talking about leaving a, leaving a legacy— he's an older gentleman who is— will never need to— he's got more money than he's ever going to be able to spend. So he's flying around the country building, paying to build gymnasiums for, for schools, or new school weight rooms, or adding libraries and funding all these different things to just to improve humanity. He— I met him at an event where he was— I was a speaker there, but he was learning to become a motivational speaker. He was like, I want to do something to leave a legacy and really help the world. And so he got featured, you know, as we were talking about price. He said the, the price does not matter. Most people are asking first thing, how much does this cost? Let me see if I can afford it. Mr. Levine, on his on his magazine cover. His entire thing was about leaving a legacy and helping people. Um, we've got others that are— Ilona's got a, got a TV show, IPTV, that is an inspirational thing. Ken Jocelyn is a host of the GSD Create Conference, very successful guy. Melissa is a big real estate lady. She's got all kinds of different Airbnb rental stuff. This guy's an NFL sportscaster. She's a personal branding expert who has done personal branding for every major celebrity, politician you can imagine. Tawny hosts events. We've got others who have— this one, Dylan, went through— you can find him on social media, D is for Dyslexia. But he went through school being told he was stupid. He, you know, he had— he was dyslexic, had just a terrible upbringing. But now he's sharing his story, helping other people to improve their lives. But we've, I mean, we've got tons and tons of different stories. This guy started his own oil company at 24 years old and he's raised over $2.2 billion in total capital now. Pretty sharp.

Oh, I love this. All right. I wanna switch gears before we have to go, cuz for some reason I got back-to-back interviews today. That's what is your advice for a thought leader decides that all of a sudden they want to go very political and they start to post things that could be controversial, like maybe saying something that if you were to like go down the rabbit hole and Google and search, you can't even find what they're talking about, but yet they're putting it out there. What would your advice be?

If you are in politics, if you're planning on becoming a politician and your audience aligns with your views, Again, I'm no politician, but if your audience aligns with your viewpoints, that may be a good way to help brand yourself. But just like anything else, if you're trying to build your personal brand and it's not something that's relevant to you, you would never hear me getting on social media and posting, oh, this barista just screwed up my drink, and these people, I don't know how they can't figure out their job. You know what? Oh, this guy cut me off the road. These bunch of jerks. That does not align with my brand. It doesn't. It may be something that I would want to text my friend and say, man, people suck. But, but focus on your brand, what, what you're— how you're actually helping other people and the problem that you're solving for the world. If that message that you're sharing does not align with how you can solve somebody's problem, it's not something you should share.

Just let that resonate for a minute because that is so true and it's so surprising to me how many people in business will even have like build my brand as they post that. As a matter of fact, the video, if you watched it, I say I— two things you can't talk about: religion or politics, and please don't swear. But other than that, I'm fair game. So I love that advice. That's— that is really great advice. We hadn't discussed this before, everyone, so take this to heart because there's many of you that are sharing things that I would not do, and obviously Matthew would not do. So Please consider that. So, Matthew, so again, I just want to ask you so I get it correctly, who is your ideal client? Like, can you narrow that down for us so that we know who to recommend and how to recommend you?

So leaders who are already successful, if you've got a business that is already profitable, you've got a call to action where your call to action is actually something that generates you revenue. It does not make sense to start doing paid media until you've already got the earned media tuned up, meaning you've got, you've got featured where you've got a good social media presence, different platforms, your website's built, you've got a call to action where when somebody clicks that link from your article, they can go through and you can solve a problem for them, which generates you revenue. Because if not, you're spending money too with no possibility of recapping it. So I work with people that, like I said, are already helping people, already doing good things, already improving the world. And I know that their product or their service or their podcast is something that can really help my listeners or my viewers. So that's the type of person that I'd work with. Somebody who's already, already doing good, already helping people, just need to expand the brand. So, for example, if you've got— if your podcast is monetized, you get to where people can go to your website, they can watch. Maybe it's yoursite.com/mcurtismcguire. When somebody Googles my name, they find your podcast. They got my name, my name in the header. Good article, good good information that solves somebody's problem. Maybe you've got a coaching program or something else on there, but it has to be somewhere that you can actually benefit from being featured. I don't, I don't feature people who are just trying to do it for their ego.

I love this. I love what you're doing. A lot of retail stores too. Do you have any like brand retail?

So Spotlight Reviews, we do products, services, podcasts, books, different things like that. I recently have done them for Actually, you can go to the Newswire magazine, just check it out, Google Newswire magazine. But in the views I've done recently, Million Dollar Collar, they've got really cool shirts with these built-in placket stays to keep your shirt all crisp. They've been featured on Netflix and different stuff. We did news, we did one for Riverside FM, a competitor to StreamYard, but really great platform that we use for recording. I did another one for Rank Math Pro. which is a search engine optimization plugin for WordPress. Did one for the Algonquin people. The— it's an Indian nation in Canada. Interviewed the youngest chief there. Another one for Bella Veneers, snap-in dental veneers that like the teeth whitening. Done for a bunch of different books. Alex Hormozi's book, $100 Million Offers. Conzury Hype Boosting Tennis Shoes. Anything that's good stuff that I would use. That our audience would like to use and would trust, that's something that's eligible to be featured.

I have a personal question for you. If it— would it be okay if I reached out to you for, um, to see if maybe you have a guest for me that I could have on, on, um, Market Domination, the podcast?

Absolutely.

They're all professionally produced, but right now we are looking for like anyone who owns airline CPAs and, you know, pilots, anyone who owns their own plane. Would love to have them on this particular podcast so I could send you the information. Of course, no charge. And, you know, and what do you say if people say, you know, oh, I have an opportunity, I'm going to pay for a podcast to be— not like what you're doing, you're— because you're doing the whole production. But I love the fact that I could put people on a podcast and there's no cost to it.

So I don't have to say— and that's earned media. That's something that's really a good thing for you to help get connections with people you may not have the ability to connect with outside. But yeah, I absolutely love these podcasts, and if they never generate a dollar, I love getting on and connecting with cool people like you. And, um, and also, speaking of airlines, if you know— if you're listening to this show right now and you are selling a lightweight or some type of experimental aircraft, I am looking to buy a small plane because of being a diabetic and having seizures in the past. I survived brain cancer, so I'm not legally allowed to ever be a pilot since I've had seizures. I don't have them now, but if you've got an ultralight or an experimental aircraft for sale, I would love to chat with you.

That is cool. You know, we were looking— so my son lives in the Lake Nona area in Orlando, and coming there, they're going to be, uh, there is a company coming in that the lightweight— and they also go, not that I know much, but I guess they go like this up, how they go. Up these like, like I can't even do enough. I'll have to send it to you, the article. Kind of like reminds me of a drone, but it's a plane and it does— it flies a little differently.

Oh, vertical takeoff?

Yeah, vertical takeoff. And people are— so that people can have their own planes, but it's not like the big commercial. It's just so cool. It's a whole nother industry that I have no clue about, so I can't—

I would love to share that with me.

I will send that article to you. I am— so yes, I am here with Embry Riddle, which is lovely. And we have a campus in Daytona Beach where NASCAR is, and we drive on the beach too, just in case you want to come over. Oh, I love talking to you. What was that?

I was just out in, uh, we did an event out in, uh, Wakiva Island in Florida there. Wish I'd have known. I could have come over and come over and hung out with you.

Was that with the storm? Did they get hit by the storm?

No, it was, uh, a few months ago here. We did an event with a bunch of Island.

It's weird, I really don't know.

No, Wakiva, I think it's W-E-K-I-V-A. W-A-K-I-V-A.

I wonder who's part of, uh, Springs. Was there Springs too? Wakiva? I don't know, I'm gonna look that up and see. Yeah, we got a lot— the West Coast got decimated, unfortunately. Um, so we— yeah, this is what's— I don't know, can you name a place where you could live and not have any— like Mother Nature keeps it sunny all day?

And there's, there is good and bad stuff about everything and everywhere. I, I would tell you focus on the good stuff, find, look for the good and try to avoid the bad.

Yeah, that's, that's a good point. That's a good point. My favorite place is Palm Springs, but yeah, that was so hot. So, but anyways, thank you so much for being here. So I'm going to turn this into a syndicated platform. I want everyone to know who you are, what you do, and how you can help them. So, um, I have some— I know you out there. I have a couple of your millionaire friends, you in the back. So please, thank you so much for having me on your Facebook group. Thank you. You're all lucky to be in M. Curtis McCoy's group. If you are a client of M. Curtis McCoy, I just want you to know I'm green right now with jealousy. You're very lucky. So thank you so much. Have a great rest of the day and weekend, and I will talk to you soon. I loved our conversation. Thank you.

This is awesome. Thank you.

Wait, I want to ask you a question that I, I don't ask, but one of my favorite podcast hosts always asks. Is there anything that I didn't ask you that you wish I had?

Great question. Yeah. If you're looking to get a hold of me, if you're looking to get featured, the best thing to do is just Google M. Curtis McCoy or contact with me on Instagram, Facebook, Twitter, social media, any of your social media platforms. And then we'll schedule a video call kind of like this one here. Where they're all done remotely. We'll do the interview.

I—

when you reach out and get scheduled, we research everything about you, your business, your platform, everything you're looking to feature, and ask questions to highlight you and make sure that you are shown as the expert in your field. Yeah, reach out to us. Connection—

you were just talking, so, you know, I'm like you. My Google reviews are all positive, right? If I had something negative to say, I'd call the manager over. I'm not going— but You know, you can find someone's Google review. It's all open, you guys. So if you're like, like you claim to be a nice person but you have like nasty reviews online, I would say get rid of them. Don't do it because everything you do and say really will affect you, right? Like, so you really have to think of everything that is posted online to watch everything. Even that small little clip can be blown up and the news is crazy these days. Thank you so much for your time and energy. I really appreciate it. Have a great rest of the weekend.

Thank you. I'll text you later. Thanks.

Thank you. Bye. Oh yeah, 386-631-4577, because I'm not afraid to give my cell phone number out.

Awesome.

Thank you. Bye-bye. That was great.