36:05

In this conversational interview, host Adrienne Barker (MAS) talks with author and researcher Ed Frauenheim about his book Reinventing Masculinity. Frauenheim explains his professional background—journalism, research at Great Place to Work, and his focus on how modern organizations need a new model of manhood. He contrasts "confined" or traditional, stoic masculinity with a "liberating" model that embraces curiosity, courage, compassion, connection, and commitment (the 5 C’s). The dialogue weaves personal anecdotes (their daughters' boyfriends, past husbands), cultural examples from TV (This Is Us), sports icons (Steph Curry, Tom Brady), cartoons (George of the Jungle), and political events (the Capitol riot, Trump vs. Biden) to illustrate how media reflects shifting masculine norms. Frauenheim discusses the dangers of extreme, dominant masculinity and the need for vulnerability, empathy, and partnership with women. He outlines practical steps: a workshop “Men at Work,” stories and reflective questions in his book, corporate role‑model examples (Cisco CEO Chuck Robbins), and the importance of allies—especially women—in supporting this change. The conversation ends with hopes for broader adoption in schools, workplaces, and society, and a call to promote the book and upcoming events.

Chapters

More from Adrienne

youtube.com

5 Etiquette Mistakes Costing Your Professionalism 📱

6mo ago
youtube.com

5 Etiquette Mistakes Costing Your Professionalism

6mo ago
youtube.com

Meet Deb Rossi - Sales Advisor to Fellowship Square 📱

6mo ago
youtube.com

Meet Deb Rossi - Sales Advisor to Fellowship Square

6mo ago
youtube.com

Meet David Fivecoat

7mo ago
youtube.com

Meet David Fivecoat 📱

7mo ago
youtube.com

Meet David Deighton 📱

7mo ago
youtube.com

Meet David Deighton

7mo ago
youtube.com

Meet David Aferiat

7mo ago
youtube.com

Meet David Aferiat 📱

7mo ago
youtube.com

Meet Rob Tracz

7mo ago
See all content